In this special episode of Let’s Talk Pricing, PPS President Kevin Mitchell reflects on a year of profound change across the pricing profession. From shifting market dynamics and rising complexity to the growing influence of AI, data, and cross-functional leadership, Kevin explores how pricing roles, expectations, and capabilities are evolving in real time.

Looking ahead, he shares his perspective on what pricing professionals must focus on next—where opportunities are emerging, where risks remain, and how the discipline is positioning itself as a critical driver of enterprise value. Whether you’re early in your pricing career or shaping strategy at the leadership level, this episode offers timely insights into where pricing has been—and where it’s headed.

In this episode of Let’s Talk Pricing, PPS President Kevin Mitchell sits down with Kiran Gange, Founder and CEO of RapidPricer, to explore how AI and analytics are transforming retail pricing across Europe and beyond.

With nearly two decades of experience in retail, Kiran shares his perspective on how automation, data, and ethical AI are reshaping the way pricing teams forecast demand, manage promotions, and stay compliant in a rapidly evolving environment.

They discuss practical strategies for integrating AI into pricing workflows, balancing human intuition with algorithmic precision, and ensuring innovation doesn’t come at the expense of compliance.

• How AI and analytics are changing retail pricing and promotions

• Balancing automation with human judgment in pricing decisions

• Practical approaches to improve demand forecasting

• Real-world examples of AI-driven pricing success

• Navigating VAT, GDPR, and ethical AI in European markets

• Building compliance-ready pricing frameworks

• How non-technical professionals can start with AI and analytics

• What’s next for retail pricing innovation

Kiran Gange is the Founder and CEO of RapidPricer, headquartered in Amsterdam. With nearly 20 years of experience in retail pricing and analytics, Kiran has helped retailers across Europe and beyond use data and AI to optimize decisions, improve margins, and create smarter pricing systems. He’ll also be leading the workshop AI & Analytics in Retail Pricing at PPS profitABLE: Barcelona, this December.

What happens when the pricing playbook you’ve relied on no longer works? In this episode of Let’s Talk Pricing, PPS President Kevin Mitchell sits down with Christina Wirth, CPP, Managing Director and Head of Pricing & Commercial Enablement at KPMG US, to explore what it really means to “forget what you knew about pricing.”

With over 20 years of experience driving pricing transformation across global professional services firms, Christina shares:

• The legacy pricing habits holding companies back—and why they persist

• How leaders can dismantle outdated models to unlock new value

• The disruptive role of Generative AI and the rise of Outcome-Based Pricing at Scale

• Where human judgment still matters in an algorithmic world

• Her roadmap for leading successful pricing transformations

Christina also gives a sneak peek into her upcoming profitABLE25 Las Vegas keynote, where she’ll challenge pricing leaders to rethink what’s possible.

In this episode of Let’s Talk Pricing, host Kevin Mitchell (President of PPS) sits down with Patience Mutiso, MBA, CPP, Partner in Strategy, Pricing, and Revenue Growth Management at Elladon Consulting Services and a member of the PPS Board of Advisors. With over 30 years of experience helping businesses “get value right,” Patience shares her insights on building sustainable pricing capabilities that drive transformation and growth.

🎙️ Key topics include:

• What it means to “get value right” and why it matters today

• The concept of Pricing (Revenue) Centers of Excellence and how they anchor profitable growth

• Practical steps and building blocks for establishing a PCoE

• The human side of pricing leadership: critical skills beyond analytics

• Lessons learned from guiding organizations through transformation

• How the discipline of pricing has evolved—and where it’s headed next

Patience will also be a keynote speaker at PPS profitABLE25 in Las Vegas, October 21–24, where she’ll present “Pricing (Revenue) Centers of Excellence: Building Growth and Profitability Cornerstones.”

👉 Don’t miss her keynote—register now at pricingsociety.com/ppslv25

In this episode of Let’s Talk Pricing, host Kevin Mitchell (President of PPS) is joined by Jeet Mukherjee, who will be speaking at this year’s Fall Conference. Jeet shares his vision for the “bionic pricing team”—where human judgment and AI-driven insights combine to unlock stronger performance, protect margins, and transform the way pricing teams partner across the business.

🎙️ Key topics include:

• What a “bionic” pricing team looks like in practice

• Where companies should start on their AI journey without overwhelming teams

• Practical examples of using AI agents to uncover insights and plug margin leaks

• How AI changes collaboration between pricing and sales

• The evolving skills every pricing professional needs to thrive in the next 5–10 years

• Steps leaders can take today to start building their own bionic teams

Don’t miss Jeet’s session at PPS profitABLE25 in Las Vegas, October 21–24, where he’ll go even deeper on these ideas and help you chart the path toward building the pricing team of the future.

👉 Learn more and register: pricingsociety.com/ppslv25

In this episode of Let’s Talk Pricing, host Kevin Mitchell (President of PPS) sits down with Dr. Michael Wu, Chief AI Strategist at PROS and one of the most respected voices in AI and pricing.

Together, they explore how artificial intelligence is reshaping pricing strategy, from the rise of intelligent agents to the human skills that will matter most in an AI-driven world. Dr. Wu explains what’s changed with Generative AI, predictive models, and intelligent pricing agents—and how pricers can prepare for the next wave of transformation.

🎤 Key topics include:

• Why Dr. Wu calls this moment a true (R)Evolution in pricing

• How to prepare for the limitations of Generative AI

• The future of human + machine collaboration in pricing

• The mindset shift needed to move from dashboards to predictive and generative insights

👉 Don’t miss your chance to learn directly from Dr. Wu this fall! He’ll be live at PPS profitABLE in Las Vegas, October 21–24, 2025, leading a hands-on workshop on AI-powered pricing strategy (worth 1 CPP credit) and delivering a keynote on the rise of intelligent agents.

Reserve your spot at PricingSociety.com/ppslv25

Artificial Intelligence is no longer just hype—it’s here, reshaping how companies think about pricing. In this episode of Let’s Talk Pricing, George Boretos, CEO of FutureUP and recognized Top 50 Thought Leader in AI, joins us to explore how predictive AI is already transforming pricing decisions and why now is the time for first movers to act.

We cover:

• The “AI in Pricing Paradox” and why timing matters

• Where predictive AI is making the biggest impact today

• Quick wins to start your AI-powered pricing journey

• How pricing professionals can stay relevant and confident as AI becomes more integrated

If you’re curious about how to put AI into practice—not someday, but today—this episode is for you.

As a preview of his upcoming live workshop Pricing & Sales Leadership: Bridging the Gap, Ebrahim Elebiary, CPP, joins PPS Director of Marketing & Key Accounts Angie Jackson for a candid conversation on what it takes to lead beyond the numbers. Hear how pricing professionals can align with sales, communicate value, and build the influence needed to drive measurable impact.

In this episode of Let’s Talk Pricing, PPS President Kevin Mitchell sits down with Ron Baker and Ed Kless, co-founders of THRESHOLD and two of the most influential voices on value, transformation, and enterprise.

Together, they explore the big ideas behind their latest collaborative work, A Revelation for the Transformation Economy—including why they believe we’re entering a new economic era, how professionals must evolve from technicians to guides, and what it means to design businesses around transformation rather than transactions.

Key topics include:

• Why entrepreneurs must lead the way into the Transformation Economy

• Rethinking burnout as moral injury—not exhaustion

• The limits of fee-for-service models and what healthier structures look like

• Why work-life “balance” is a false idol, and what coherence offers instead

• How to use models to reveal your values and redefine your business purpose

📖 Dive deeper: Read the full thought piece, A Revelation for the Transformation Economy, at thresholdnow.com/revelation

Guest: Mark Gilham, Vice President, Global Advisory at Enable

In this episode of Let’s Talk Pricing, Kevin Mitchell sits down with Mark Gilham to unpack how pricing leaders can elevate their role from tactical execution to true profit strategy.

Mark shares why tariff-driven pressures are reshaping pricing conversations, how pricers can build and keep influence in the boardroom, and where Generative AI fits into profit strategy.

You’ll also get a sneak peek into his upcoming workshop at the PPS Fall Conference in Las Vegas, From Tariffs to Transformation: A Hands-On Workshop in Profit Strategy and Executive Influence.

Key Takeaways:

• Why tariffs are forcing a transformation in pricing strategy

• The leap from tactical analysis to strategic influence

• Practical ways to earn credibility with executives and cross-functional partners

• Where AI really moves the needle in profit strategy

• What to expect (and be surprised by) in Mark’s live boardroom workshop

If you’re ready to sharpen your skills, boost your influence, and move your pricing career to the next level, this conversation is for you.