Why are the roles of ‘hack and flack’ so interchangeable? PRWeek UK’s latest podcast takes a close look.

This week's Beyond the Noise episode features Ali Lyon, a comms professional formerly at FleishmanHillard who is now a reporter at CityAM, and Genelle Aldred, a broadcast journalist who has worked for the BBC, ITV, ITN, and Sky. 

Her comms career includes senior roles at Hill & Knowlton. She is now a comms trainer and strategic media advisor with her own firm, Genelle Aldred Communications. 

Beyond the Noise looks at some of the biggest communications and PR issues. Download the podcast via Apple, Spotify, or listen on your favourite platform.

Speaking to PRWeek UK news editor Siobhan Holt, Lyon and Aldred discuss how they both started in their respective careers in journalism and PR, and why they switched into or out of the communications industry.

The pair identify the biggest challenges in communications and journalism; and look at key issues including training, media relations and client management.

Lyon and Aldred explain what makes comms and journalism compatible industries and whether it’s easier to move from a role in PR into journalism, or the other way round.  

The pair also offer their top tips to PR professionals. 

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