Grant Leboff is an international speaker and author on sales and marketing strategy. His speciality is the massive changes in how firms sell and market coming from technologies an increasingly competitive world.

He is a regular contributor to many business magazines and newspapers. Amongst others, he has been featured in the Daily Telegraph, The Independent, The Financial Times, The Daily Mirror and The Sun. He has appeared on BBC Radio on numerous occasions as well as being featured on a significant number of US radio networks. Selected shownotes:

What exactly is marketing in the context of professional firms like accountants

The difference between brand communication and human communication for accounting firms

The key factors that elevate tactical to strategic marketing

The key distinctions between marketing tangible products and intangible services

Why it's never been noiser in your marketplace in today's 'war for attention'

What makes differentiating yourself and your accounting firm actually easier these days

How the 'smallest viable market' helps you shape marketing strategy for your accounting firm

The substantial benefits for an accountant of targeting a niche or specialist market

How the market is changing for accountancy services in today's fast-moving world

The #1 critical 'word of mouth' change in how referrals are happening for accountants

How covid has changed the way business networks and commercial relationships are built for accountants

The primary channel accountants should be focusing on to build trust, familiarity and credibility in their chosen markets

How the buyer journey and demographic of business owners is changing how accounting firms should market

The two things that could happen when a prospect does a Google search for an accounting firm

Two practical tips for accountants when it comes to 'selling yourself'

The #1 source of great ideas for accountants who want to create compelling content and thought leadership

Encouraging words for accountants who feel they are too inexperienced or too busy to do any marketing or business development.

Contact Grant here:

https://www.stickymarketing.com/ (Website)

https://www.linkedin.com/in/grantleboff/ (LinkedIn)