Accounting Voices

Practice Management Improvement for Accountants


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Katie Thomas, CPA is a technology advisor and marketing consultant for professionals in the accounting industry. Katie empowers firms of all sizes to thrive in the age of digital disruption, through advanced marketing strategies, agile process development, and the implementation of intelligent software solutions.
Katie has helped businesses worldwide foster an innovative corporate culture, grow their bottom line, and deliver exceptional client service through the adoption of emerging technologies. A rigorous approach to planning and execution promotes consistent, sustainable growth while avoiding short-term pitfalls typically associated with organizational change.
Shownotes:
Which country is leading the world with technology in the accounting world
How being smart sometimes stops accountants from asking for help
What future proofing an accounting firm looks like, particularly with technology
The biggest performance challenge accounting firms have
Specific criteria for onboarding, collaboration and practice management in accounting firms
Combining disparate applications is overwhelming for many accounting firms
How marketing connects the dots into accounting firm processes
The biggest roadblock accounting firms have with allocating a marketing budget
The number one difficulty CPAs and accountants have in differentiating themselves
Considerations for corporate and personal branding in accounting firms
All accountants already have a personal brand, but they are not doing one specific thing with it
https://bdacademy.pro/wp-content/uploads/2020/04/katie_thomas.png ()When not working, you can find Katie hanging out with her husband Chad, taking a yoga class, riding her horse, or on a walk with her furbaby, Oscar. Contact Katie:
http://www.katiethomascpa.com (Katie's website )
https://www.linkedin.com/in/katiethomascpa/ (Katie on LinkedIn )
https://twitter.com/katiethomascpa (Katie on Twitter)
...more
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Accounting VoicesBy Rob Brown

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