Practice Pulse

In this episode hosted by Carl Reader, Alistair Barlow of Ascendant shares his journey from corporate life at PwC to co-founding and then exiting Flindr — a modern accounting firm built on data, insight, and innovation.

Starting with just £500 each and a blank canvas, Alistair and his co-founder reimagined what an accounting practice could look like. Rather than defaulting to traditional models, they built a business focused on niche sectors, client feedback, and meaningful data-led insights.

We explore the realities of scaling from startup to exit, the emotional complexity of stepping away from something you’ve built, and how AI is reshaping the accounting profession.

At the heart of the conversation is one powerful idea: finance data tells us what happened but accountants can use operational data to tell clients why it happened.

Want to watch the vodcast instead? You can find the vodcast series playlist here.

This podcast is hosted by ZenCast.fm

In this episode, our host Carl Reader of the dt group sits down with Liam Wilson, founder of Elevate, to unpack how he scaled his accountancy practice to £700,000 in just two and a half years without spending a single penny on marketing.

Liam shares his personal journey into accountancy, shaped in part by watching his father navigate business struggles. That early exposure instilled a deep understanding of the real challenges business owners face and ultimately shaped the client-first ethos behind Elevate.

The conversation explores how storytelling on LinkedIn became Liam’s growth engine, how authentic human connections outperform polished marketing campaigns, and why real-world, face-to-face relationships still matter in a digital-first world.

Plus… there’s a lively debate about hosting the ultimate Man United dinner party.

Want to watch the vodcast instead? You can find the vodcast series playlist here.

This podcast is hosted by ZenCast.fm

In this episode, Yogesh Patel talks to host Carl Reader of the dt group about his journey from practitioner to owner of Telic and the emotional, strategic, and cultural shifts that came with it.

Taking over a business you once worked in is no small transition. Yogesh reflects on stepping out from being the bottleneck, putting his own stamp on the brand, and redefining the firm’s identity around quality, purpose, and impact.

This conversation explores leadership, resilience, culture, and the realities of scaling without compromising standards.

Want to watch the vodcast instead? You can find the vodcast series playlist here.

This podcast is hosted by ZenCast.fm

In this episode, Eriona Bajrakurtaj shares her inspiring journey from growing up in a family business to becoming a respected leader in the accounting industry. Drawing from her experience at Majors Accounts, Eriona discusses the challenges of navigating family dynamics, embracing digital transformation, and harnessing the power of community support with host Carl Reader of the dt group.

The conversation goes beyond technology focusing on human behaviour, leadership lessons, and the personal determination required to drive change. Eriona reflects on handling resistance, learning from conflict, and communicating a compelling vision to gain buy-in.

For anyone navigating change, leadership, or complex team dynamics in their firm, this episode offers practical insights and heartfelt reflections from a leader who’s lived it.

Want to watch the vodcast instead? You can find the vodcast series playlist here.

This podcast is hosted by ZenCast.fm

In this episode, host Carl Reader of the dt group sits down with Soaring Falcon’s Alex Falcon Huerta — accountant, entrepreneur, tech advocate, and digital nomad — to explore her unconventional journey through the profession.

Alex shares how she carved her own path in accounting, blending practical experience with a passion for technology and innovation. From speaking on global stages about fintech and AI to building and leading offshore teams, she challenges traditional views of what an accountant — and an accounting firm — can look like.

The conversation dives into the rapid evolution of AI, the realities of outsourcing and offshoring, and why open-mindedness is the most important trait accountants can develop right now.

Want to watch the vodcast instead? You can find the vodcast series playlist here.

This podcast is hosted by ZenCast.fm

In this episode hosted by Carl Reader of the dt group, Nikki and Nigel Adams dive into the journey of Ad Valorem, exploring how a lifestyle choice grew into a thriving, values-driven accounting practice. Nikki and Nigel share their experiences building the business, navigating challenges, and creating a culture that balances client focus, team cohesion, and long-term vision.

The conversation touches on the power of complementary skills in partnerships, the strategic use of personality profiling for team alignment, and handling difficult conversations with honesty and empathy. They also reflect on future aspirations to champion small businesses at a higher level.

This episode is a must-listen for anyone looking to grow their practice with purpose, build strong partnerships, and develop a culture that aligns people, values, and vision.

Want to watch the vodcast instead? You can find the vodcast series playlist here.

This podcast is hosted by ZenCast.fm

In the first episode of our podcast series about taking your practice to the next level, Phil Ellerby shares the remarkable journey of building Northern Accountants from a garden shed startup in 2008 to a thriving £3.5 million turnover practice with host Carl Reader of the dt group.

What began as a move driven by necessity rather than passion evolved into a masterclass in systemisation, leadership, and intentional growth. Phil opens up about the challenges of transitioning from industry into practice, the lessons learned along the way, and how clarity of vision - combined with operational discipline - transformed his firm.

Working closely with his Operations Director, Phil developed a bespoke CRM and refined the firm’s operating system to create efficiency, accountability, and scalability. The result? A business built not just for today, but with options for the future.

Phil also shares candid insights into the brave leadership decisions that shaped the firm including hiring senior team members, fostering a culture of openness, and embedding accountability at every level.

Want to watch the vodcast instead? You can find the vodcast series playlist here.

This podcast is hosted by ZenCast.fm

Winning an accountancy award isn’t just about the trophy—it’s about credibility, industry recognition, and growing your client base. But is it worth the time and the effort? PJCO Chartered Certified Accountants has been nominated for and won multiple awards. In this podcast, its Managing Partner Peter Jarman talks about the process that he and his team go through when deciding whether to enter an award. Winning awards has directly resulted in sizeable revenue for the practice from new clients, but the process of determining whether to enter an award can be just as important as entering.

For more support on entering awards, have a look at our hub at https://bit.ly/enteringawards

This podcast is hosted by ZenCast.fm

This podcast has been created from the session that Alastair Barlow (founder and former CEO of flindr) and Bhimal Hira (partner at Prysm Financial) presented at the 2025 Festival of Accounting & Bookkeeping in Birmingham, UK about their experiences exiting their practices. In it, they talk through the essential components of exploring exit options, assessing your company’s financial health, and understanding the due diligence process.

This podcast complements our hub - Shaping Your Practice Exit – which provides food for thought on how to transition from being a practice owner and considers some of the possible routes, as well as offering insights from both buyers and sellers of practices. For more information about exiting your practice, have a look at our hub at bit.ly/sype.

This podcast is hosted by ZenCast.fm

In the final episode of the series, Amy Hancock and James Goulsbra talk about their experiences at Accountex 2024 and their key takeaways - the advent of AI but how it can never replace accountants, and how you shouldn’t get sucked into any software without doing your research first. They also mop up all the areas they promised to re-visit in earlier episodes such as their hourly operational costs, re-visiting business plans, certain pieces of software, and planned recruitment – as well as new developments like re-branding.

This podcast series complements our hub Creating Tomorrow’s Practice Today – a hub covering regulation, tips from other members and ACCA partners, and how you can build your community. There’s even a checklist that you can use to check your progress. You can check out our hub at https://bit.ly/startyourpracticejourney.