Practice to Profit: Simple Business Growth Strategies for Sustainable Success

Over the past five years we’ve talked about everything influencer related from how to become an Instagram influencer to how to make money as an influencer, but somehow I skipped over the importance of how to be an influencer.
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Samantha Mabe is the owner of Lemon and the Sea, where she helps service-based business owners and coaches develop Squarespace websites that reflect their brand and help build their confidence in their website, which allows them to charge what they’re worth.

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If you hope to build a blogging business in 2022, you must know how to optimize a blog post for SEO. SEO is an essential part of blogging if you want to grow your blog into more than a hobby.
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We all want to get everything on our weekly to do list done, but it often feels like it's just not happening.  There's a reason why a weekly to do list lowers your income and Jarrod Haning is here to explain.

Jarrod Haning is a mindset performance coach. He differentiates himself from a life coach by this example:

“If you go to a life coach, they say things like, ‘What do you think you should do?’ The problem with that is that what you think you should do is what has you in the mess you’re in. If you went to the gym, the strength coach would not ask you what exercise you thought you should do that day. They tell you exactly what to do and all you have to do is do it. And if you continue to follow their advice, you will see results. That’s what I do; I bring people to the mindset gym where they do mindset push-ups.”

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Today’s episode discusses Instagram features in review and what we can expect in 2022 from IG as a blogger or influencer.

Before we dive into the content, be sure to grab your free download of my Instagram Engagement Guide. This guide will set you up to be an IG expert when creating and sharing the content you create for your audience. 

Instagram has been the focus of much of the content I have provided through this podcast in 2020 and 2021 and that will not change in 2022. There is simply no better platform than IG to get yourself in front of your people and set yourself up as the expert they need. 

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We all know that being authentic in our business is vital for reaching the right audience and building the know, like, and trust factor. 

Today, my guest is sharing how she built her business, being okay with the pivots along the way, and how gratitude is the key to building brand authenticity. 

Altimese Nichole is a founder, speaker, and best-selling author. She founded The Ezer Agency as a marketing and PR firm focused on diversity, inclusion, and the heart of each client’s message. The Ezer Agency currently spans five continents.

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There are so many questions when it comes to creating Instagram Reels. We all want to make sure we are utilizing the best strategies so that our time isn’t wasted.

This is especially true for those of you who dislike creating videos. You don’t want to create something that isn’t going to perform well. 

Today, Brock Johnson is on the podcast to share all of his tips for creating Instagram Reels that will perform well, attract the right people, and help you be less stressed while creating them.

Grab the Instagram Engagement Guide.

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As online business owners, one of the most important things to know is how to build your authority online. Once you become the authority in your niche, you will scale your business, which we all want!

My guest today is Amanda Abella, and she knows all about scaling an online business because she has done it and helps others do it. 

Amanda is the founder and CEO of Make Money Your Honey, a marketing and sales training company for women coaches, consultants, and service providers. Amanda spent eight years as a personal finance blogger, freelance writer, and branding consultant.

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I’m not going to beat around the bush today; you guys know how I feel about Instagram and its opportunity as bloggers and influencers to get our audience to engage with us. 

But today, just in case you’re still unsure how IG can best serve you, I will share with you some specific examples interactive Instagram story ideas that will get your people interacting with you. IG is a great way to engage with the followers you already have, and if you take advantage of all the features they offer in Stories, you will see that engagement grow.

Before we dive in, I want you to grab my IG Engagement Guide. This guide will walk you step-by-step through how to set up your IG to grab attention and get the right people following and engaging with you!

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