I found our conversation today about the AI-transformed future of commerce with Matt Ezyk, Sr. Dir. of Ecommerce Engineering at Hanna Andersson, both urgent and comforting. Urgent in that he strongly believes that consumer journeys and product discovery will be upended by conversational commerce and brands need to prepare, and comforting in that those in ecommerce and digital have spent their careers being upended. And have built the mindset and skills to manage through it. Matt walked us through his approach to riding this transformation wave armed with curiosity, discipline, and a test and learn mindset.