When Jacob Rheuban founded Prevelo in 2017, he had no engineering background and no experience in the bike industry, but identified a need for better kids' bikes, and set out to fill it. And now, more than six years later, he’s got a lot of great stories to tell and insights to share about both what it takes to start a bike company from scratch, but also what makes for a good kids’ bike, and how their needs differ from those of adults; what it took to get folks (even dedicated bike riders) to accept higher-end kids’ bikes as worthwhile; where the kids’ bike market can and should go from here, and a whole lot more.

TOPICS & TIMES:

Prevelo’s founding (2:49)

Why kids' bikes? (8:06)

Designing kids’ MTBs (12:05)

The future of kids' bikes (19:39)

Customer adoption of higher-end kids' bikes (22:05)

Kid’s bikes and weight (29:05)

What makes a good kid’s bike? (32:40)

Testing geometry and feedback from kids (36:08)

Specialization of kids’ bikes (38:22)

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