Prevelo founder Jacob Rheuban on Designing a Better Kid’s Bike

When Jacob Rheuban founded Prevelo in 2017, he had no engineering background and no experience in the bike industry, but identified a need for better kids' bikes, and set out to fill it. And now, more than six years later, he’s got a lot of great stories to tell and insights to share about both what it takes to start a bike company from scratch, but also what makes for a good kids’ bike, and how their needs differ from those of adults; what it took to get folks (even dedicated bike riders) to accept higher-end kids’ bikes as worthwhile; where the kids’ bike market can and should go from here, and a whole lot more. TOPICS & TIMES: Prevelo’s founding (2:49) Why kids' bikes? (8:06) Designing kids’ MTBs (12:05) The future of kids' bikes (19:39) Customer adoption of higher-end kids' bikes (22:05) Kid’s bikes and weight (29:05) What makes a good kid’s bike? (32:40) Testing geometry and feedback from kids (36:08) Specialization of kids’ bikes (38:22) RELATED LINKS: BLISTER+ Membership BLISTER+ Real World Testimonials Blister Labs This Week’s Gear Giveaway Blister Mountain Bike Buyer’s Guide OUR OTHER PODCASTS Off The Couch GEAR:30 Blister Podcast CRAFTED Happy Hour Hosted on Acast. See acast.com/privacy for more information.