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Are cyclists too mean online? To read some of the headlines about a recent study, you'd think the answer was yes. "Forceful bike campaigners can undermine UK cycle lane planning, report finds," blared the headline in The Guardian. The subhead said that "toxic" online debates can make officials and other people in government reluctant to pursue cycling-related transportation projects. Adding one and one together, any reader would likely assume that it's those "forceful bike campaigners" who are mostly responsible for the "toxic" online debates. This story spread online and confirmed a lot of people's priors. Those darn cyclists! If only they'd behave they'd deserve safer streets!

Not so fast. The actual study was a bit more complicated than the headlines and social media posts might have led people to believe. It also offers good lessons for effective engagement to get the change we want at the scale we need, no matter the issue.

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Pre-order our new book, Life After Cars: Freeing Ourselves from the Tyranny of the Automobile, coming in October from Thesis, an imprint of Penguin Random House. And catch us on tour this fall and beyond, including at our book publication party and live show at The Bell House in Brooklyn.