Pricing isn’t just “check a comp.” We dig into price discovery: how vendors set numbers on the floor, why eye appeal (centering, strength/weakness for the grade) can trump the last sale, and where “invisible comps”—private deals and off-platform sales—shape the real market. Dan Bliss stays on to share a dealer’s playbook for fair, competitive pricing and fast inventory turnover, and Leighton Sheldon joins to weigh in on rare cards, negotiation ethics, and keeping your own private sales data.

Highlights

Competitive vs. cushion pricing: why marking 20–30% over comps can stall your table

Eye appeal premium/discounts: strong-for-grade vs. off-center within the same numeric grade

Commoditized cards vs. scarce pieces: when comps matter—and when they don’t

“Invisible comps”: private show/LCS/Facebook deals that never hit public databases

Buying etiquette: avoiding “lowball” moments, respecting sellers, and still getting to yes

Collector vs. flipper negotiations: why intent shouldn’t change fair pricing

Practical takeaways: price to sell, track your own private sales, refresh inventory often

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