Reece sits down with Mark Willie to break down why price per square foot can wreck budgets on custom homes, and what builders should lead with instead. They get into expectation setting, where costs are really climbing (hint: the envelope), and how finishes can quietly 4x a plan in one showroom visit. You will walk away with a clearer way to talk budgets, scope, and durability without getting trapped in a single number.

https://www.linkedin.com/in/mark-build-small-casitas-wille
https://www.instagram.com/wille.build

Show Notes:
00:00 Notice what’s right
01:12 Meet Mark Willie
03:44 Lumber acronyms decoded
06:48 How they met
09:55 Consulting role
11:43 Saying no
16:51 Price per foot
29:01 Costs shifting
34:52 Finish budget blowup
43:54 Where to spend
53:30 Where to find Mark

Find Our Hosts:
Reece Barnes
Matt Calvano

Podcast Produced By:
Motif Media