Do you struggle with pricing? I do a quick episode on value-based pricing strategies to consider as you move forward in business.

"The single most important decision in evaluating a business is pricing power." Warren Buffet

Value-based pricing is about charging what the customer will pay.

Things to Consider:

1. Time 
2. Market Research
3. Fixed and variable cost 

A brand's price and image are often closely linked.

Align your pricing strategy to your companies strategy and vision.

Be in tune with your business and financial objectives.

Pricing is not a competitive advantage.

Differentiation creates value. How do you create value by closing gaps and solving problems?

Book: Impact Pricing by Mark Shiving

For more information visit: http://michellengome.com