Since the inauguration of this show in August 2020, the focus has largely been to address the following aspects of a business platform. Marketing, Communications and The Reduction of Operational Costs. All of these are necessary to bring back Small BizZne$$es to the healthy viability that they once enjoyed. There has been some significant Fallout within the Customer Ranks as Consumer Confidence has been severely influenced due to the pandemic and the result of this has been a slower than anticipated recovery of the brick and mortar small business realm and NOW it appears that the pandemic that we thought had subsided, is rearing it ugly head again with the DELTA Variant. It is a proven fact that the cost of the acquisition of a NEW Customer is 7 times more expensive than the retention of an existing customer. A realization of this became more than apparent with the CRM Customer Relationship Management software came into being a few years ago in the form of Salesforce.com, PeopleSoft and others. The Shutting In of the Public due to this pandemic has resulted in the Shutting OUT of the Customer Flow through the doorways of the small business community. According to a recent consumer survey by Chambers of Commerce they discovered that 1/3 of Consumers were desirous of returning to their former places of business. 1/3 of Consumers were unsure of their future actions. 1/3 were not going to return at all. The effect of this is the necessity for Small Business to REACH OUT and not depend on their existing Customer Data Bases to carry them.. Traditional Newspaper, Magazine and Radio/TV advertising are floundering at best, other than to direct Consumer's like a HERD to the internet Predators such as Amazon, Ebay, Alibaba, Walmart, etc. ATT said it best. Reach Out And Touch Someone. Today, my guests, who own a Community Focused Advertising Platform are pro - actively assisting Small Businesses within their Communities to do exactly that. Targeted Print Media that impacts the Consumer in a positive light is dollars well spent for any business. We will see what TheOCLocal.com is up to and HOW they can help your business not just SURVIVE but THRIVE!