Priority Cycles may be a new brand to the full-suspension MTB world, but they’ve got a ton of experience building belt-drive, gearbox bikes — and now they’ve launched the Vanth, a remarkably affordable high-pivot Pinion gearbox-equipped Enduro bike. So, why did Priority decide to enter the full-suspension bike market now, how did they come up with the wild-looking Vanth design, and what makes the Vanth so much more affordable than most other full-suspension gearbox bikes? We dive into all that and much more with Eddie Meek of Priority and Mike Schwartz, who served as an engineering consultant on the project.

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TOPICS & TIMES:

Introducing Eddie (3:20)

The Priority brand (4:38)

Introducing Mike (6:34)

Why a high-pivot Enduro bike? (11:20)

Other prototypes (16:01)

Marketing the Vanth as a brand not known for MTBs (20:55)

Belt vs. chain drive for a gearbox (27:53)

The Vanth (38:10)

Kinematic goals (45:00)

Frame materials (51:43)

Pricing & availability (56:45)

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