Private Practice Survival Guide

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In this episode of the Private Practice Survival Guide, Brandon Seigel breaks down why cash flow management for private practices is one of the most important financial disciplines healthcare business owners can master. He explains how a practice can look profitable on paper and still struggle to make payroll, then walks through practical strategies to improve financial visibility, reduce cash flow surprises, and build a stronger business algorithm. From implementing a weekly cash flow dashboard and a rolling 13-week cash flow forecast to structuring business bank accounts for operations, taxes, and profit, this episode gives private practice owners clear, actionable guidance for making smarter financial decisions. Brandon also highlights how insurance reimbursement delays, unpaid co-pays, deductibles, and unrealistic collection assumptions can quietly create major financial stress if not tracked consistently. If you want to build a healthier, more resilient private practice, this episode will help you take control of your numbers before your numbers control you.

What You’ll Learn

•  Why a private practice can be profitable on paper and still run into payroll problems 
•  How to use a weekly cash flow dashboard to track cash in, cash out, AR, and payables 
•  What the Friday 15 ritual is and how it helps practice owners stay financially proactive 
•  Why a rolling 13-week cash flow forecast can help identify financial valleys before they become crises 
•  How to structure three business bank accounts for operations, taxes, and profit
•  Why delayed insurance payments, secondary payers, and tertiary payers can disrupt cash flow timing 
•  How poor collection habits around co-pays, co-insurance, and deductibles hurt practice revenue 
•  Why building your business budget on a 100% collection rate creates dangerous financial blind spots 
•  How to use conservative collection assumptions to create healthier financial margins 
•  Why cash flow is the true measure of financial reality in a growing private practice

Take a listen to learn how stronger cash flow systems can help your private practice stay stable, strategic, and built for growth.

#PrivatePracticeSurvivalGuide #CashFlowManagement #PrivatePracticeFinance #HealthcareOperations #MedicalBilling

Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast.

Get In Touch With Me
Podcast Website: https://www.privatepracticesurvivalguide.com/
LinkedIn: https://www.linkedin.com/in/brandonseigel/
Instagram: https://www.instagram.com/brandonseigel/
https://wellnessworksmedicalbilling.com/
Private Practice Survival Guide Book

This show is proudly produced at PS Studios — learn more https://www.psstudios.co

Send us Fan Mail

In this episode of the Private Practice Survival Guide Podcast, host Brandon Seigel, joined by Sean Healy of Accounted4, unravels the complex relationship between cash flow and profit in private practice. They dive deep into why a profitable P&L doesn't always translate to available cash, and how business owners can navigate these financial waters effectively. Sean shares invaluable insights into the "three languages of business"—profit, EBITDA, and cash flow—emphasizing the latter as the true heartbeat for entrepreneurs. This discussion is a must-listen for any private practice owner aiming to achieve genuine financial transparency and make data-driven decisions that foster sustainable growth.

What You'll Learn:

• The fundamental differences between cash flow and profit and why both are critical.
• How owner compensation, debt, savings, taxes, and asset purchases impact your cash flow after profit.
• The dangers of hyper-growth and misaligned owner salaries on financial stability.
• Key performance indicators (KPIs) like break-even numbers and daily visit averages for predicting financial health.
• Why focusing on collected revenue over billed amounts is essential for accurate financial assessment.
• A clear explanation of the balance sheet and its significance beyond just bank account balances.

 Gain clarity on your financial statements and empower your private practice for long-term success.

#PrivatePractice #CashFlow #Profitability #SmallBusinessFinance #Accounted4

Sean Healy is the President and Founder of Accounted4 LLC, a leading firm specializing in financial management and advisory services. With over two decades of experience, Sean has built Accounted4 into a trusted partner for businesses seeking expert guidance on accounting, operational strategies, and financial planning. His vision for the company centers on empowering clients with transparent, data-driven solutions tailored to their unique needs. Passionate about innovation and client success, Sean is driven with a commitment to delivering personalized service and fostering long-term financial health for the organizations Accounted4 serves.

http://accounted4llc.com

Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast.

Get In Touch With Me
Podcast Website: https://www.privatepracticesurvivalguide.com/
LinkedIn: https://www.linkedin.com/in/brandonseigel/
Instagram: https://www.instagram.com/brandonseigel/
https://wellnessworksmedicalbilling.com/
Private Practice Survival Guide Book

This show is proudly produced at PS Studios — learn more https://www.psstudios.co

Send us Fan Mail

In this episode of the Private Practice Survival Guide, Brandon Siegel breaks down how private practice owners can create a unique clinical positioning statement that helps them stand out in a crowded healthcare market. Instead of relying on vague claims like “quality care” or “patient-centered service,” Brandon explains how specificity, differentiation, and strategic positioning can attract the right patients, referral partners, and growth opportunities. He shares practical frameworks like the “only one” exercise, competitor audits, and the anti-resume strategy to help practice owners clarify what makes their services different, who they serve best, and why narrowing their focus can actually increase conversions and long-term success. 

What You’ll Learn:

•  How to create a unique clinical positioning statement for your private practice 
•  Why generic healthcare marketing fails to differentiate your practice 
•  How the “only one” exercise helps define your niche and ideal patient 
•  Why auditing competitors can reveal opportunities to improve patient experience 
•  How an anti-resume can clarify who you do not want to serve 
•  Why specificity in your messaging can improve conversions, referrals, and growth 
•  How narrowing your focus can strengthen your brand and make your marketing more effective 

If you want your private practice to stop blending in and start attracting the right audience, this episode will help you sharpen your message and position your business for real growth.

#PrivatePracticeGrowth #HealthcareMarketing #ClinicalPositioning #PracticeManagement #PrivatePracticeSuccess

Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast.

Get In Touch With Me
Podcast Website: https://www.privatepracticesurvivalguide.com/
LinkedIn: https://www.linkedin.com/in/brandonseigel/
Instagram: https://www.instagram.com/brandonseigel/
https://wellnessworksmedicalbilling.com/
Private Practice Survival Guide Book

This show is proudly produced at PS Studios — learn more https://www.psstudios.co

Send us Fan Mail

In this critical episode, Brandon Seigel sits down with healthcare entrepreneur Greg Todd to dissect the "insurance trap" and reveal how healthcare providers can build a powerful authority brand. Discover why relying solely on insurance is a dangerous game and learn actionable strategies to differentiate your practice, monetize your expertise, and create a thriving ecosystem of services. Greg shares his journey and provides a blueprint for shifting your mindset from clinician to influential decision-maker, ultimately empowering you to achieve financial freedom and make a greater impact. Join us to unlock the secrets to a successful and sustainable private practice.  

What You'll Learn:

• The challenges and limitations of the current insurance-driven healthcare model.
• Why building an authority brand is essential for modern healthcare professionals.
• How to shift your mindset from a technical clinician to a valuable decision-maker.
• Practical strategies for diversifying income streams beyond traditional insurance billing.
• The "dentist model" as a blueprint for packaging and communicating value to patients.
• The importance of effective communication in building trust and brand authority.
• How to create an ecosystem of products and services, inspired by companies like Amazon and Netflix.
• Leveraging insurance as a strategic marketing tool for your practice. 

Don't just survive in private practice, thrive by building an authority brand that transcends the limitations of traditional healthcare. Embrace the mindset of a decision-maker and create an ecosystem of value for your clients. What will your practice look like when you escape the insurance trap?#PrivatePracticeSurvivalGuide #HealthcareEntrepreneur #AuthorityBrand #InsuranceTrap #GregTodd

Greg Todd is a husband, father, entrepreneur, and coach dedicated to transforming healthcare professionals’ lives. A former physical therapist, Greg turned burnout into a mission to empower others, founding Smart Success Healthcare and generating over $30M in revenue across multiple ventures. He’s committed to helping 10,000 providers break free from burnout, build thriving online businesses, and create balanced, purpose-driven lives.

https://www.instagram.com/gregtoddpt/

https://www.linkedin.com/in/gregtoddpt/

https://smartsuccesshealthcare.com/

https://greg-todd.mykajabi.com/home

Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast.

Get In Touch With Me
Podcast Website: https://www.privatepracticesurvivalguide.com/
LinkedIn: https://www.linkedin.com/in/brandonseigel/
Instagram: https://www.instagram.com/brandonseigel/
https://wellnessworksmedicalbilling.com/
Private Practice Survival Guide Book

This show is proudly produced at PS Studios — learn more https://www.psstudios.co

Send us Fan Mail

Unlock the secrets to a well-oiled private practice with Brandon Seigel in this insightful episode of the Private Practice Survival Guide. Discover why an employee operations manual is indispensable, not just for you, but for your entire team. Learn actionable strategies for creating a dynamic, effective operations manual that ensures smooth transitions and sustained productivity, even when key team members depart. Dive into innovative approaches to documentation, training, and hiring that will transform your practice's efficiency and foster a culture of accountability.

What You'll Learn:

• The true purpose of an employee operations manual: empowering your team and preventing chaos.
• How to build your operations manual using 30-day sprints and the "document what you just did" method.
• Strategies for incorporating videos, checklists, quizzes, and practical application into your training.
• The "new hire test" to evaluate the effectiveness of your documentation.
• Implementing tiered documentation: one-pagers, SOPs, and video walkthroughs.
• Integrating job skills-based assessments into your hiring process.
• Setting clear expectations and fostering accountability within your team.
• The importance of continuous review and updating of your operations manual.

Don't let an undocumented process become a liability. Start building your practice's resilience today! #PracticeManagement #OperationsManual #PrivatePractice #EmployeeTraining #BusinessStrategy

Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast.

Get In Touch With Me
Podcast Website: https://www.privatepracticesurvivalguide.com/
LinkedIn: https://www.linkedin.com/in/brandonseigel/
Instagram: https://www.instagram.com/brandonseigel/
https://wellnessworksmedicalbilling.com/
Private Practice Survival Guide Book

This show is proudly produced at PS Studios — learn more https://www.psstudios.co

Send us Fan Mail

Building a strong HR foundation is crucial for the success and compliance of any private practice. In this insightful episode, Brandon Seigel welcomes Scott Booher, Chief HR Officer at Wellness Works Management Partners, to discuss the must-have policies that protect your practice and foster a thriving work environment. They explore the complexities of HR in healthcare, from avoiding costly hiring mistakes to navigating multi-state labor laws and crafting effective employee handbooks. Learn how proactive HR strategies can transform your practice.

What You'll Learn:

• The value of fractional HR services for private practices.
• Common HR pitfalls that can lead to significant financial losses.
• How to create a legally sound and effective employee handbook.
• The implications of multi-state and remote employees on HR policies and workers' compensation.
• Best practices for balancing at-will employment with employee expectations.
• Key elements of comprehensive and compliant job descriptions.

Don't miss this essential guide to HR excellence in private practice. #PrivatePracticeHR #HRPolicies #WellnessWorksMP #ScottBooher #HRCompliance

Scott Booher brings over 30 years of experience in the Healthcare Sector and has specialized in human resources & workforce compliance for the past 20 years. Scott is the Chief HR Officer for Every Child Achieves and the Chief HR Consultant in collaboration with Wellness Works Management Partners, where he oversees the fractional HR management and the HR Advisor Program. Scott is an active member of the Society for Human Resource Management (SHRM) and a pinnacle leader and collaborator, partnering with Brandon Seigel for over 11 years.

http://www.wellnessworksmp.com

Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast.

Get In Touch With Me
Podcast Website: https://www.privatepracticesurvivalguide.com/
LinkedIn: https://www.linkedin.com/in/brandonseigel/
Instagram: https://www.instagram.com/brandonseigel/
https://wellnessworksmedicalbilling.com/
Private Practice Survival Guide Book

This show is proudly produced at PS Studios — learn more https://www.psstudios.co

Send us Fan Mail

In this quick tip episode of The Private Practice Survival Guide, Brandon Seigel lays out the five most common compliance blunders that put private practices at risk—often not from sophisticated hackers, but from everyday employee negligence and preventable process gaps. Brandon explains why “their mistake becomes your mistake” when it comes to HIPAA, fraud exposure, billing integrity, and workplace compliance, and he shares the real-world stakes: OCR enforcement, the cost-per-violation impact of protected health information mishandling, and the cascading financial and reputational damage that follows when compliance is treated as an afterthought instead of an operating system.

Brandon breaks down actionable prevention strategies across the biggest risk areas: HIPAA privacy/security failures, billing and coding errors, patient safety breakdowns, employment law violations, and weak compliance infrastructure (including the OIG’s core compliance elements). He emphasizes practical fixes—annual HIPAA training, documented policies, internal monitoring and auditing, certified coding expertise, safety protocols, and clear reporting/corrective action procedures—so practices can reduce denials, avoid penalties, and build a culture of continuous improvement. The takeaway: compliance isn’t about perfection; it’s about proving diligence, tightening systems, and protecting your practice so you can lead with confidence.

Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast.

Get In Touch With Me
Podcast Website: https://www.privatepracticesurvivalguide.com/
LinkedIn: https://www.linkedin.com/in/brandonseigel/
Instagram: https://www.instagram.com/brandonseigel/
https://wellnessworksmedicalbilling.com/
Private Practice Survival Guide Book

This show is proudly produced at PS Studios — learn more https://www.psstudios.co

Send us Fan Mail

In this episode of The Private Practice Survival Guide, Brandon Seigel explains how to run internal compliance audits as a proactive defense strategy—before HR errors, documentation gaps, or billing issues turn into denials, paybacks, fines, or legal exposure. He breaks practice compliance into three core pillars—HR, billing/coding, and clinical documentation—and shows why audits aren’t just “paperwork,” they’re a practical way to protect revenue, reduce risk, and sleep better at night knowing your practice is audit-ready. Brandon also outlines the real-world cost of noncompliance, from employment documentation penalties to massive revenue loss tied to preventable billing mistakes. 

Brandon provides a clear audit framework covering what to review, how often to audit (internal vs. external cadence), and which high-risk areas commonly trigger payer scrutiny—E/M coding, modifiers, telehealth, documentation-medical necessity alignment, and contract-driven requirements. You’ll hear how to build an audit calendar, use sampling and peer review, document corrective actions, and measure outcomes with compliance and revenue-cycle metrics like denial rates, appeal performance, training completion, and time-to-resolution. The takeaway: consistent internal audits create a sustainable compliance culture that protects patients, staff, and the long-term stability of your private practice. 

Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast.

Get In Touch With Me
Podcast Website: https://www.privatepracticesurvivalguide.com/
LinkedIn: https://www.linkedin.com/in/brandonseigel/
Instagram: https://www.instagram.com/brandonseigel/
https://wellnessworksmedicalbilling.com/
Private Practice Survival Guide Book

This show is proudly produced at PS Studios — learn more https://www.psstudios.co

Send us Fan Mail

In this quick tip episode of The Private Practice Survival Guide, Brandon Seigel breaks down how to identify (and actually hire) your ideal team player—before turnover, training costs, and culture damage pile up. He explains why most practice owners hire to “fill a seat” instead of hiring someone who changes the game, then walks through the real financial and operational cost of poor hiring decisions in healthcare. Brandon challenges listeners to evaluate candidate decision-making patterns, spot red flags early (like job-hopping), and modernize interviews to reveal character—not just credentials.

Using Patrick Lencioni’s Ideal Team Player framework, Brandon outlines the three non-negotiable virtues—Humble, Hungry, and Smart (people-smart)—and calls out the most dangerous profile: the “hungry and smart” candidate who isn’t humble (a “skillful politician”). He shares practical ways to hire for mindset and cultural fit, including research expectations, character-based questions, and real-world assessments that test adaptability, communication, and emotional intelligence. The takeaway: strong teams aren’t accidental—if you build hiring around heart, hustle, and humility, you can reduce turnover, improve patient experience, and create a practice that thrives.

Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast.

Get In Touch With Me
Podcast Website: https://www.privatepracticesurvivalguide.com/
LinkedIn: https://www.linkedin.com/in/brandonseigel/
Instagram: https://www.instagram.com/brandonseigel/
https://wellnessworksmedicalbilling.com/
Private Practice Survival Guide Book

This show is proudly produced at PS Studios — learn more https://www.psstudios.co

Send us Fan Mail

In this episode of Private Practice Survival Guide, Brandon Seigel breaks down why a clearly defined, intentionally built team is one of the most powerful growth levers in private practice. Backed by real-world data and leadership psychology, Brandon reframes “team culture” from a feel-good concept into a measurable business strategy—one that directly impacts patient satisfaction, revenue performance, retention, operational efficiency, and long-term sustainability. He defines what a true team is (and isn’t), outlines the four pillars of high-performing teams, and explains why most practices underperform simply because their team approach is undocumented, misaligned, or reactive.

Listeners are guided through Brandon’s practical UNITE framework—understanding strengths, nurturing shared values, implementing communication rhythms, training together, and evaluating performance—along with actionable strategies for handling underperformance without toxicity. Through a detailed case study, Brandon demonstrates how a fragmented, high-turnover clinic transformed into a scalable, profitable organization by shifting from siloed roles to a collaborative team-based care model. This episode is a must-listen for private practice owners who want to reduce burnout, improve outcomes, increase profitability, and build a practice that thrives through clarity, accountability, and unified leadership.

Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast.

Get In Touch With Me
Podcast Website: https://www.privatepracticesurvivalguide.com/
LinkedIn: https://www.linkedin.com/in/brandonseigel/
Instagram: https://www.instagram.com/brandonseigel/
https://wellnessworksmedicalbilling.com/
Private Practice Survival Guide Book

This show is proudly produced at PS Studios — learn more https://www.psstudios.co