Private Practice Survival Guide

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In this Private Practice Survival Guide quick tip, Brandon Seigel breaks down how to find the ideal buyer for a private practice using a strategy-first lens—grounded in market realities, buyer behavior, and value drivers that impact deal outcomes. He explains what’s fueling the private practice consolidation wave, why many physicians sell (administrative burden, rising costs, stagnant reimbursement), and how those trends create acquisition opportunities for prepared owners.

Brandon outlines the major buyer categories—private equity, health systems/hospitals, strategic corporate acquirers, and franchise platforms—then walks through the prep work that drives stronger multiples, including EBITDA optimization, operational efficiency, risk mitigation (especially key-person risk), and compensation structure sustainability. He covers practical buyer identification tactics (market research, brokers, healthcare investment banking relationships, transaction comps) and deal mechanics like equity rollover, timelines, diligence, and culture/operational fit. The episode closes with red flags to avoid and a clear takeaway: owners who define an ideal buyer profile and prepare early improve leverage, reduce surprises, and exit faster with better terms. 

Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast.

Get In Touch With Me
Podcast Website: https://www.privatepracticesurvivalguide.com/
LinkedIn: https://www.linkedin.com/in/brandonseigel/
Instagram: https://www.instagram.com/brandonseigel/
https://wellnessworksmedicalbilling.com/
Private Practice Survival Guide Book

This show is proudly produced at PS Studios — learn more https://www.psstudios.co

Send us Fan Mail

In this episode of The Private Practice Survival Guide, Brandon Seigel breaks down one of the most overlooked—but most critical—elements of private practice ownership: defining your endgame and building a deliberate exit strategy. Rather than reacting to burnout, retirement pressure, or market shifts, Brandon challenges practice owners to forecast their “final play” early and let that vision drive every operational, financial, and leadership decision. From realistic valuation multiples and EBITDA expectations to why only a small percentage of practices ever sell successfully, this episode reframes exit planning as a growth discipline—not an afterthought.

Listeners are guided through practical exit scenarios, buyer types (family, employees, competitors, private equity), and the metrics buyers actually care about—clean financials, upward growth trends, scalable systems, and strong human capital. Brandon also outlines common valuation mistakes, tax considerations, timing strategies, and the importance of planning at least 5–7 years in advance. The result is a clear, executive-level roadmap for maximizing practice value, protecting legacy, and exiting on your terms—so you can thrive long before the sale ever happens.

Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast.

Get In Touch With Me
Podcast Website: https://www.privatepracticesurvivalguide.com/
LinkedIn: https://www.linkedin.com/in/brandonseigel/
Instagram: https://www.instagram.com/brandonseigel/
https://wellnessworksmedicalbilling.com/
Private Practice Survival Guide Book

This show is proudly produced at PS Studios — learn more https://www.psstudios.co

Send us Fan Mail

In this quick tip episode of Private Practice Survival Guide, Brandon Seigel breaks down how to accurately define the sales valuation of a private practice—and why misunderstanding valuation mechanics can cost owners hundreds of thousands of dollars at exit. He explains the two primary deal structures (stock sales vs. asset sales), how insurance contracts and tax IDs impact deal viability, and why buyer type (private equity, strategic buyers, internal partners, or individual investors) directly influences valuation outcomes.

Brandon walks through the most common valuation methodologies, including EBITDA multiples and discounted cash flow (DCF), while clarifying common mistakes owners make—especially overstating EBITDA by misclassifying owner compensation. Using a real-world case study, he shows how proper add-backs, risk reduction, operational independence, and infrastructure readiness can dramatically increase multiples and sale price. The episode closes with practical steps to optimize value, protect sensitive data during negotiations, and prepare early so owners exit confidently, maximize leverage, and preserve the legacy they’ve built.

Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast.

Get In Touch With Me
Podcast Website: https://www.privatepracticesurvivalguide.com/
LinkedIn: https://www.linkedin.com/in/brandonseigel/
Instagram: https://www.instagram.com/brandonseigel/
https://wellnessworksmedicalbilling.com/
Private Practice Survival Guide Book

This show is proudly produced at PS Studios — learn more https://www.psstudios.co

Send us Fan Mail

In this episode of the Private Practice Survival Guide, Brandon Seigel delivers a comprehensive, real-world breakdown of succession planning for private practices—and why it’s far more than just an exit strategy. He explains how succession planning applies to leadership, clinical, operational, and ownership roles, and why the most successful practice owners plan years (or decades) ahead to protect continuity, retain talent, and preserve enterprise value.

Brandon walks through practical frameworks for identifying future leaders, mitigating risk, preparing for unexpected events, and aligning succession with long-term growth, tax efficiency, and personal freedom. From contingency planning and workforce development to exit options like family transitions, partner buyouts, and acquisitions, this episode is a must-listen for private practice owners who want to build a durable organization that thrives—whether they sell, step back, or stay invested for the long haul.

Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast.

Get In Touch With Me
Podcast Website: https://www.privatepracticesurvivalguide.com/
LinkedIn: https://www.linkedin.com/in/brandonseigel/
Instagram: https://www.instagram.com/brandonseigel/
https://wellnessworksmedicalbilling.com/
Private Practice Survival Guide Book

This show is proudly produced at PS Studios — learn more https://www.psstudios.co

Send us Fan Mail

In this Quick Tip episode of the Private Practice Survival Guide, Brandon Seigel breaks down what it really means for a private practice to operate as a Management Services Organization (MSO)—and why owning your MSO can be a powerful strategic advantage. He explains how an MSO separates non-clinical functions like HR, billing, operations, compliance, marketing, and technology into a scalable business infrastructure that allows providers to stay focused on patient care while building long-term enterprise value.

Brandon compares becoming your own MSO vs. outsourcing to one, covering ownership control, economies of scale, talent acquisition, revenue diversification, tax efficiency, and negotiating leverage with vendors and payers. He also addresses the real tradeoffs—capital requirements, operational complexity, compliance risk, and leadership demands—so practice owners can make informed decisions. If you’re thinking about scalability, succession planning, or building a durable competitive advantage in healthcare, this episode offers a practical framework for deciding whether an MSO model is right for your practice.

Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast.

Get In Touch With Me
Podcast Website: https://www.privatepracticesurvivalguide.com/
LinkedIn: https://www.linkedin.com/in/brandonseigel/
Instagram: https://www.instagram.com/brandonseigel/
https://wellnessworksmedicalbilling.com/
Private Practice Survival Guide Book

This show is proudly produced at PS Studios — learn more https://www.psstudios.co

Send us Fan Mail

In this episode of the Private Practice Survival Guide Podcast, Brandon Seigel breaks down the multi–tax ID private practice model and why relying on a single tax ID can limit growth, care delivery, and operational freedom. Drawing from real-world experience, Brandon explains how separating insurance-based care, concierge/private pay services, and a Management Services Organization (MSO) can unlock flexibility, protect compliance, diversify revenue, and expand patient access—without violating payer contracts.

This conversation explores the three–tax ID framework, the role of an MSO, and how properly structured entities allow private practices to serve patients beyond medical necessity while reducing financial risk and payer dependency. If you’re a private practice owner feeling boxed in by insurance rules, this episode offers a strategic lens on how to scale, innovate, and build a more resilient healthcare business—with proper legal and financial guidance.

Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast.

Get In Touch With Me
Podcast Website: https://www.privatepracticesurvivalguide.com/
LinkedIn: https://www.linkedin.com/in/brandonseigel/
Instagram: https://www.instagram.com/brandonseigel/
https://wellnessworksmedicalbilling.com/
Private Practice Survival Guide Book

This show is proudly produced at PS Studios — learn more https://www.psstudios.co

Send us Fan Mail

In this Quick Tip episode of the Private Practice Survival Guide Podcast, Brandon Siegel shares the leadership books that shaped how he builds culture, earns trust, and leads teams in healthcare. He breaks down key lessons from Leaders Eat Last, The Advantage, Drive, Dare to Lead, and The 5 Levels of Leadership—covering psychological safety, organizational clarity, intrinsic motivation, courageous communication, and how great leaders develop people (not just systems). If you’re a private practice owner or healthcare leader focused on retention, team performance, and sustainable growth, this episode gives you practical leadership principles you can apply immediately.

Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast.

Get In Touch With Me
Podcast Website: https://www.privatepracticesurvivalguide.com/
LinkedIn: https://www.linkedin.com/in/brandonseigel/
Instagram: https://www.instagram.com/brandonseigel/
https://wellnessworksmedicalbilling.com/
Private Practice Survival Guide Book

This show is proudly produced at PS Studios — learn more https://www.psstudios.co

Send us Fan Mail

This episode breaks down why leadership fails in practice operations—and what high-performing leaders do differently. Starting with the real barriers to leadership, Brandon uses a Tom Brady example to explain the drive, standards, and internal accountability required to lead when pressure is high. You’ll learn a Vision-Driven Strategist framework for creating change: define the vision, translate it into measurable goals, and build the structure that makes execution repeatable—not dependent on personality or “good days.”

The conversation then shifts into culture and team performance: why your team is the engine and culture is the fuel, and why leaders must architect structure, not simply delegate tasks. Brandon challenges the misconception that empathy alone is leadership—showing how empathy without clear expectations creates inconsistency—and explains the hard truth: when people respect you, you can lead; when they don’t, you can’t. You’ll also get a practical take on social and emotional intelligence in the workplace, including when to listen vs. challenge, how small behaviors shape trust, and the four emotional intelligence factors that influence communication, conflict, and accountability. The episode closes with servant leadership, turning plans from paper into reality, and the question every owner should ask: are leaders born—or made?

Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast.

Get In Touch With Me
Podcast Website: https://www.privatepracticesurvivalguide.com/
LinkedIn: https://www.linkedin.com/in/brandonseigel/
Instagram: https://www.instagram.com/brandonseigel/
https://wellnessworksmedicalbilling.com/
Private Practice Survival Guide Book

This show is proudly produced at PS Studios — learn more https://www.psstudios.co

Send us Fan Mail

In this quick-tip episode of The Private Practice Survival Guide, Brandon Siegel breaks down three practical ways to improve your direct mail results by sharpening one thing most campaigns get wrong: the call to action (CTA). He explains what a CTA actually is, why clarity beats cleverness, and how to structure a single, bold next step your audience can understand in five seconds or less.

You’ll learn how to reduce friction (so people can act fast), how to use urgency without sounding gimmicky, and how to align your direct mail CTA with a mobile-optimized landing page experience that converts. Brandon also walks through a standout case study: a clinic that used a retention-based Hawaii vacation incentive to attract and hire five physical therapists in 180 days—showing how lifestyle-driven CTAs can outperform cash bonuses when they reflect culture, values, and long-term commitment.

If you want higher ROI from direct mail—whether you’re recruiting, generating leads, or filling schedules—this episode provides a simple CTA checklist you can apply immediately, plus a clear action step to audit your last campaign and upgrade what happens next.

Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast.

Get In Touch With Me
Podcast Website: https://www.privatepracticesurvivalguide.com/
LinkedIn: https://www.linkedin.com/in/brandonseigel/
Instagram: https://www.instagram.com/brandonseigel/
https://wellnessworksmedicalbilling.com/
Private Practice Survival Guide Book

This show is proudly produced at PS Studios — learn more https://www.psstudios.co

Send us Fan Mail

We tackle a reality most practice owners are feeling: digital marketing is getting more expensive, more crowded, and less predictable. As search and social costs rise, “disruptive” marketing is shifting from being optional to being a competitive advantage—especially in a world where digital saturation makes it harder for practices to stand out and be remembered.

This episode makes the case for direct mail as a high-impact channel again—not as a generic flyer, but as a tactile, value-forward experience that earns attention. From creative mail concepts (including gift cards and non-traditional formats) to why “they’re always listening” across platforms, the discussion highlights how modern direct mail complements digital strategy instead of competing with it. The key is value: messaging that helps the recipient, builds trust, and creates a clear reason to respond.

You’ll get into the operational side of what makes direct mail work today: CRM-triggered campaigns, the importance of clean data, and dialing in your Ideal Client Profile so you mail to the right people at the right time. The episode closes by tying performance back to fundamentals—cost of acquisition, credibility signals (like correct name spelling), and the role of measurable direct mail stats—grounded with a practical marketing mindset influenced by leaders.

Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast.

Get In Touch With Me
Podcast Website: https://www.privatepracticesurvivalguide.com/
LinkedIn: https://www.linkedin.com/in/brandonseigel/
Instagram: https://www.instagram.com/brandonseigel/
https://wellnessworksmedicalbilling.com/
Private Practice Survival Guide Book

This show is proudly produced at PS Studios — learn more https://www.psstudios.co