At Sixteen Corners, they unapologetically create video from an 'audience-first' perspective. They believe no video should ever be boring, nor fail to provide that emotional payoff. This approach is discussed as well as some key projects by Mike and the team at Sixteen Corners.
**Show Notes: Compiled by [Matt Lloyd](https://twitter.com/printomattic)**
00.44 - About [Sixteen Corners](https://www.sixteencorners.com/)
03.15 - Origin of the name
04.30 - Composition of the team: small and nimble with plenty of trusted freelancers
07.15 - [Mint Films](https://www.mintfilms.com.au/)
08.35 - Blair: Success is solely driven by motivation and passion
09.00 - Mike’s bio
10.00 - Mike’s part time job fell through, at which time he began interning at post houses, where he met...
10.30 - Martin Taylor, now head of production at [StartVR](https://startvr.co/), who hooked him up with his first freelance jobs.
11.40 - In 2003 Began work in the “Broadband Department” at ABC tv, Australia.
13.00 - [Blink TV](http://www.blinktv.com.au/)
14.00 - How getting into the industry has changed with the ever increasing accessibility of video tech, and how certain useful processes/strategies can easily be overlooked by younger people.
17.00 - How linear editing on a [Steenbeck](https://en.wikipedia.org/wiki/Steenbeck) informs Mike’s editing style
18.51 - [Terence Malick](https://en.wikipedia.org/wiki/Terrence_Malick)’s creative process
20.20 - [Adobe Premiere morph cut](https://helpx.adobe.com/premiere-pro/using/morph-cut.html)
21.45 - The increasing intuitiveness of UI design
23.30 - Mike’s blogpost: [Enough With Your Shitty Videos Already](http://www.bandt.com.au/opinion/enough-shitty-videos-already)
25.24 - [Martin Weigel](https://martinweigel.org/2014/04/22/reclaiming-plannings-radicalism/) of [Wieden Kennedy](http://www.wkams.com/) “our primary task is not the nurturing enthusiasm of the few, but overcoming the indifference of the many”
27.00 - Mike’s “audience first” approach to generating content
27.12 - [Michael Hauge](https://en.wikipedia.org/wiki/Michael_Hauge): “The reason people go to the movies isn’t to think, it’s to feel”
28.48 - “Don’t get your idea out there, get the emotion associated with that idea out there.”
35.00 - “What you’re selling to your clients is not a video, it’s the experience of making a video”
36.35 - [Market City Cinema Ad](https://vimeo.com/141011102)
38.04 - [Edgar Wright](https://en.wikipedia.org/wiki/Edgar_Wright)
39.00 - The importance of shot composition
42.30 - [iiNet rollercoaster](https://vimeo.com/237853365) piece by Sixteen Corners
48.33 - **Pro Video Picks:**
Learning a new, unrelated skill, in Mike’s case: playing drums
51.16 - **Following Online:**
[Heavyweight](https://www.gimletmedia.com/heavyweight/)
53.34 - **Sources of Inspiration:**
Being a dad
54.54 - **Inspirational Video:**
[The Good, The Bad And The Ugly](https://en.wikipedia.org/wiki/The_Good,_the_Bad_and_the_Ugly)
58.50 **- Who Should Be On The Show:**
[Stu Willis](http://www.stuwillis.com/pages/)
01.00.06 - **Follow Mike Online:**
[Web](https://www.sixteencorners.com/)
[Vimeo](https://vimeo.com/sixteencorners)
[Facebook](https://www.facebook.com/SixteenCorners/)
[Instagram](https://www.instagram.com/16corners/)
**Pro Video Podcast Online:**
[Blair Walker - Twitter](https://twitter.com/blairwalker)
[Pro Video Podcast - Slack](https://join.slack.com/t/provideogroup/shared_invite/enQtMzQ5NDcxODg5MzEzLTgyMWFkODQwNmEyMTk2Yjc2YjE2NTJlOWRmYzQxMDA2NzA4ZGZlODFhZjM0ZGIyMTE0ODViNWZhZTBkZTllMGE)
[Pro Video Podcast - Facebook Group](https://www.facebook.com/groups/provideopodcast/)
[Pro Video Podcast - Twitter](https://twitter.com/provideopodcast)
[Pro Video Podcast - Website](http://worldpodcasts.com/pro-video-podcast/)