Josh Buesseler has been an industrial design and product strategy consultant for 14 years, with clients in many industries including outdoor. Prior to that, he worked in-house at Cascade Designs, which is now also a client along with SOG Knives.

In this episode, Cole and Josh discuss:

• How brands express themselves through products
• Product design for the outdoor industry
• The benefits of failure
• Design being the intersection of style and user interaction

You can catch up with Josh here on Instagram.

The Backcountry Marketing Podcast is a production of Port Side Productions.