Sign up to save your podcasts
Or
Share Product Led Growth and the impact on Customer Acquisition Cost
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Product Led Growth and the impact on Customer Acquisition Cost
The Metrics Brothers discuss how Product-Led Growth (PLG) including the use of Freemiums and/or Free Trials impacts the Customer Acquisition Cost (CAC) calculation. Each PLG model may have different times to value, conversion rates to paid users, different definitions of when a free user becomes a customer which all can impact the CAC calculation formula and the resultant usefulness of the metrics
During this weeks episode, Dave "CAC" Kellogg and Ray "Growth" Rike discuss CAC Payback Period, and provide a little entertainment along the journey to using CAC Payback Period in your SaaS company.
Summary
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
View all episodes
By Ray Rike & Dave Kellogg
4.5
6161 ratings
The Metrics Brothers discuss how Product-Led Growth (PLG) including the use of Freemiums and/or Free Trials impacts the Customer Acquisition Cost (CAC) calculation. Each PLG model may have different times to value, conversion rates to paid users, different definitions of when a free user becomes a customer which all can impact the CAC calculation formula and the resultant usefulness of the metrics
During this weeks episode, Dave "CAC" Kellogg and Ray "Growth" Rike discuss CAC Payback Period, and provide a little entertainment along the journey to using CAC Payback Period in your SaaS company.
Summary
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
More shows like The Metrics Brothers (fka SaaS Talk)
View all
The Official SaaStr Podcast: SaaS | Founders | Investors
172 Listeners
The School of Greatness
21,193 Listeners
The SaaS Podcast: Build, Launch & Scale Your SaaS
185 Listeners
Founders
2,127 Listeners
NerdWallet's Smart Money Podcast
868 Listeners
Becker Private Equity & Business Podcast
59 Listeners
Do This, NOT That: Marketing Tips with Jay Schwedelson
848 Listeners
Moneywise
650 Listeners
The Tony Kinnett Cast
117 Listeners
Unfiltered Soccer with Landon Donovan and Tim Howard
358 Listeners
Smart Travel: Upgrade Your Getaways
199 Listeners
Open Circuit
140 Listeners
Post Moves with Candace Parker & Aliyah Boston
382 Listeners
One Chicago Podcast
91 Listeners
That Can't Be True with Chelsea Clinton
270 Listeners