Product Perspectives

Product Perspectives

By Magali PelissierTechnology
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Product Perspectives episodes

  • #5: [Bonus] Learnings from 20 years in Engineering with Moshe Mikanovsky, Senior Product Manager @ Procoms Lab

    In this first bonus episode, I invite a leader in product management, but with a twist: Moshe Mikanovsky started his career on the engineering side, specifically within the enterprise real-time B2B software space. He fell in love with product management after seeing the gap that existed between what customers wanted and what engineering produced.

    Moshe talks about how his engineering experience has shaped his role as a product manager, and how he started a podcast and published a book by taking a product approach.

    To contact Moshe, reach out on Linkedin or via his personal website. Read his blog post "Top 5 Product Manager Technical Skills in 2021" mentioned in the podcast episode. Thank you to Michel Mitri, BI Product Manager, for his question.

    28 min
  • #4: Agile customer acquisition strategies with Lauren Macpherson, CCO @ Eli5 and Noco
    Lauren leads the commercial effort at two Dutch studios - Eli5, which builds custom digital products and Noco, which covers no-code design and development. Day-to-day she is responsible for planning and executing the business development, sales and marketing strategies for both companies. She also works on the validation and launch of the in-house products Eli5 creates.
    Lauren talks to me about self-organising teams, planning commercial activities in sprint, getting support from the developers and designers to inform her marketing campaigns, and how Eli5 is establishing subsidiary companies to support their expansion.
    To contact Lauren, reach out to her by email [email protected] or on Twitter.
    Thank you to Jorrit Keijzer, Founder of the Papyr app, for his question.
    27 min
  • #3: UX-inspired Product Marketing with Charlie Penwarden, Marketing Director and UX Consultant @ Rank Robin

    When I first saw Charlie's profile, I was curious: someone working in marketing and UX together, quite an unusual combination for two functions which are usually rather siloed. Charlie has showed me how marketers can learn from the user research practices, and how a new product trio (Marketing/UX/Product) could benefit an organisation. Listen and be immerged in a world of data, communication and user empathy! You can contact Charlie via his marketing agency rankrobin.com, his UX consultancy practice usercharlie.com or social media like LinkedIn. All his links are available here. Thank you Elaine, product manager at FutureLearn, for her question.

    31 min
  • #2: Helping PMs to be their best self with Patrícia Cadete, Product Operations Manager @ OutSystems

    In this second episode, I interview Patrícia who is Product Operations Manager at OutSystems, where she is leading an internal product management academy as well as the external product evangelism programme, helping to grow the next generation of product leaders.

    Patrícia is the product manager’s best friend and I haven’t see many companies who have put that much thinking and effort into helping product managers being their best self. You’ll see that despite not having a product management background, she’s very tuned to the needs of PMs and aligned to the product approach.

    You can contact her on all social media via direct message (in particular Linkedin). Thank you to Angela Dinis, Lead Product Manager at OutSystems, for her question. If you have feedback, comments or questions, please reach out to me directly: [email protected]

    30 min
  • #1: Customer focus and people over processes with Edvard Dvorak, Senior Engineering Manager @ Anaplan

    In this first episode, I interview Eddie who is Senior Engineering Manager at Anaplan, a business planning software company. Eddie talks me through how he builds efficient engineering teams that deliver quality code, with a focus on people over processes and tools.

    Despite having worked with Eddie for 2 years, I have still learnt a lot about his personality and understood about what it's like to be an engineer in a tech company. He shares with authenticity how he works with product managers to delight customers and solve real problems (maybe not going to Mars but making a real impact on planet Earth!).

    You can find Eddie on Linkedin under his full name Edvard Dvorak. Thank you to Joanna Maskens, Product Manager at Anaplan, for her question. If you have feedback, comments or questions, please reach out to me directly: [email protected]

    30 min

About Product Perspectives

From the publisher's feed

Product perspectives, the podcast for product people that gives a voice to their stakeholders. Each week, I show you the other side of the product: I interview the people who contribute to making…