[You’re listening to a preview of this month’s Product Recall, available exclusively on our Patreon. To hear the full episode, join us at patreon.com/forever35.]

Doree reminds Kate of a time, just 25 years ago, when the options for buying beauty products were basically limited to the drugstore or department stores. Then, the very French, very chic Sephora we know and love came to the States. Doree and Kate discuss the surprising consumer hesitation of standalone beauty stores in the US, the brand’s massive growth during the 2008 recession, and the origins of the famous backlit black-and-white shelves.

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