Product Rising

Adobe’s Head of Product-Led Growth shares the joys, challenges and opportunities that come with managing growth efforts at an iconic company. She talks about the power of leveraging a unique customer community and being ready to embrace constant evolution. She lets us in on what she sees as the 3 most valuable skills for product growth managers - and her list may surprise you.Chapters:4:05 Adobe’s proprietary onboarding layer

5:40  Aligning with organizational goals

7:13 Wrangling data across a vast ecosystem

9:48 Critical partnerships: leadership and data science

12:10 How to apply correlation analysis

13:40 Identifying user habits that signal success

15:15 A broad set of funnels

21:30 Deepti’s path to PLG

24:15 Her number-one skill for growth product managers

26:44 AI helps us get to the “so what” faster

31:00 Thinking through the ways your customers want to consume AI

32:40 How product management itself is evolving

Where to find Deepti:

LinkedIn: https://www.linkedin.com/in/deeptipradeep/

Resources:

Adobe https://www.adobe.com/

Box https://www.box.com/home

Litmus https://litmus.io/

Deloitte https://www.deloitte.com/in/en.html

AppCues https://www.appcues.com/

Everyone’s talking about GenAI. But adding it to your product isn’t just about chasing what’s new, it’s about making sure it actually makes sense for your users and your long-term strategy.

In this episode, Carmen Palmer, CEO of Women In Product talks with Suba Vasudevan, COO, Mozilla.org and SVP, Mozilla Corp take a look at integrating GenAI into your product roadmap without letting hype override clarity or purpose. Whether you're facing internal pressure to “do something AI,” or you’re genuinely excited by its potential, this conversation will help you avoid common traps like over-scoping, misaligned use cases, or “GenAI theater”, and instead chart a path that’s grounded, scalable, and aligned with your mission.

Suba will be a main stage speaker at the 2025 Women In Product Conference.

00:00 Introduction to Suba Vasudevan

02:08 Early Career Journey and Unique Path

04:07 Pivotal Career Moments and Personal Life

07:45 Dual Role at Mozilla and Strategic Vision

10:49 Incorporating Gen AI into Strategy and Operations

19:15 Thought Leadership and Organizational Transformation

21:44 Practical Advice for Product Leaders

26:44 Challenges and Pitfalls in AI Adoption

35:14 Rapid Fire Questions and Personal Insights

40:28 Conclusion and Final Thoughts

🌟 Where to find Suba:

• On LinkedIn https://www.linkedin.com/in/subavasudevan/

💫 Where to find Carmen:

• On LinkedIn https://www.linkedin.com/in/carmengpalmer/

🙋🏻‍♀️Where to find Women in Product:

• On LinkedIn https://www.linkedin.com/company/women-in-product/posts/ 

• Website https://womenpm.org/

• Join the Community https://womenpm.org/wip-community/

In this episode, well-known product growth advisor and strategist Leah Tharin talks with host Shannon Peavey about the importance of trust in growth team relationships. Leah defines product led growth, discusses metrics for measuring success, and shares her view on the impact of artificial intelligence on roles and career development.

Chapters:

1:08: Leah defines “growth product” and “product-led growth”

5:22  Where growth teams generally fit into an organization

11:18 What is “product-led sales?”

16:42 The right metrics

20:28 Differences between growth approaches in B2B versus B2C companies

24:16 Growth loops for the win

28:31 Leah’s path into product growth

33:33 What everybody needs to know

35:39 Leah’s “controversial” view on AI

42:00 Where to learn more

44:00 Personal reflections

Where to find Leah Tharin:

Leah Tharin’s Substack https://www.leahtharin.com/

Podcast: ProducTea with Leah

Spotify: https://open.spotify.com/show/383QGHr8zIk3K04l3ijk9q?si=de5b7a8f8c474c6b&nd=1&dlsi=4c4a8f84cad7478d

Apple Podcasts:

https://podcasts.apple.com/gb/podcast/productea-with-leah-growth-senior-leadership/id1679153573

Maven Course:

https://maven.com/leah-tharin/productledgrowth

LinkedIn: https://www.linkedin.com/in/leahtharin/?originalSubdomain=ch

Resources:

Elena Verna’s Substack: https://www.elenaverna.com/

Ben Williams’ PLGeek website:https://www.plgeek.com/

Leah’s favorite conditioner:https://functionofbeauty.com/

SmallPDF https://smallpdf.com/

Jua Jua.ai

Notion Capital https://www.notion.vc/

Get ready for a hot new series on growth product management. Elizabeth and series host Shannon Peavey chat about the genesis of our latest set of conversations on a somewhat mysterious product niche. Guests from Pendo, Adobe, Tinder, Lovable as well as consultants, advisors and yes, an AI agent, let us in on what growth product entails. Get the goods on the challenges and opportunities that come alongside growth product efforts and hear why unconventional thinking is part of the job. 

Tune in weekly to hear about the principles behind this discipline as well as tactics, strategies and mindset crucial to explosive success. Whether you’re an individual contributor, leader, founder, or advisor, get the truth about growth product and how it fits into an organization, affects team dynamics and can accelerate the pace at which a company moves toward scale.

#ProductGrowth #WomenInProduct

00:00 Introduction by Elizabeth Ames

01:07 Genesis of the series

03:02 Why growth product is misunderstood

04:32 The time for growth product is right now

05:49 Our unconventional guest roster

07:06 Zigzags: never a straight line

07:45 Team tension? Probably

9:00 What to expect from guest #1: Leah Tharin

09:56 WIP’s fall podcast (and conference!) schedule

10:36 Where to get your conference tickets

• 
🌟 Where to find Elizabeth:

• - On LinkedIn https://www.linkedin.com/in/elizabethames/  

https://womenpm.org/conference/

• On LinkedIn https://www.linkedin.com/company/women-in-product/posts/ 

• Website https://womenpm.org/

• Join the Community https://womenpm.org/wip-community/

Join Carmen Palmer, CEO of Women in Product, as she chats with Cassie Campbell, a fractional CPO coach and founder, about the insights from their powerful podcast series focused on product leadership coaching. This episode delves into the importance of coaching, distinguishing it from training, and its value for product leaders. They discuss key themes from the series, personal experiences, challenges, and the role of community, especially for Women in Product. Cassie also shares her journey and how coaching can uncover blind spots, foster growth, and enhance leadership quality. Whether you're a seasoned product leader or just starting, this episode offers valuable takeaways to navigate your career journey.

00:00 Introduction and Host Transition

00:36 Unpacking the Podcast's Focus on Leadership Coaching

02:09 Themes from Top Coaches

02:34 Customer Discovery and Outcome-Oriented Product Management

04:19 The Importance of Context in Coaching

10:53 Personal Takeaways and Blind Spots

17:58 The Value of Executive Coaching

25:23 Treating Learning and Development as a Product

32:20 Navigating Financial Conversations in Product Leadership

34:14 Behind the Scenes: Building the Podcast Series

35:45 The Importance of Coaching in Product Leadership

36:58 Key Takeaways from Podcast Production

40:00 Addressing Team Challenges and Conflict

47:55 The Role of AI in Product Management

50:58 A Day in the Life of a Fractional CPO and Coach

58:52 The Power of Community and Women in Product

📚Resources:

• Book: What Got You Here Won’t Get You There by Marshall Goldsmith and Mark Reiter - We used the saying “what got you here won’t get you there” in this episode and I thought it important to share that was not to refer to this book. However, I’ve started reading the book and can highly recommend to anyone curious about coaching.

• Book: Transformed - Moving to the Product Operating Model by Marty Cagan 

• Book: Trillion Dollar Coach by Eric Schmidt 

• Book: Reboot - Leadership and the Art of Growing Up by Jerry Colonna
  

✨Where to find Carmen:

• On LinkedIn

💫 Where to find Cassie:

• Substack: Athena & Jazz

• On LinkedIn 

• At Cassie Camp - Learn more about product leadership coaching and fractional product leadership

🙋🏻‍♀️Where to find Women in Product:

• On LinkedIn 

• Website https://womenpm.org/

Join the Community https://womenpm.org/wip-community/

This is a must-listen episode for any founders, especially those using “AI Agentic Coding” or “Vibe Coding” to quickly build concepts and now need to think about finding product-market fit. Even if you’re an experienced PM, you’re bound to expand your aperture and understanding of the “path to PMF” with this episode.

In this episode, we sit down with Rob Snyder, a two-time founder and current fellow at Harvard Innovation Lab, to discuss his unique approach to finding product-market fit. Rob shares his journey from McKinsey and Harvard Business School to the realities of startup life, emphasizing the challenges and lessons learned in the 'pain cave.' We delve into the importance of understanding true customer demand, avoiding common discovery pitfalls, and the real meaning of pivoting. Rob also offers insights into his bootcamp and one-on-one coaching for early-stage founders, illustrating how to extract actionable insights from sales calls and get on the same side of the table with potential customers. This conversation is a must-watch for product managers and founders navigating the complexities of the zero-to-one phase of product development. 

00:00 Introduction and Guest Welcome

02:39 Rob Snyder's Background and Journey

04:54 The Importance of Product Market Fit

08:42 Understanding Customer Demand

14:55 Discovery and Validation in Startups

19:48 Navigating Pivots and Iterations

23:32 Introduction to Founder Sales

25:02 Challenges Founders Face with Sales

26:45 Effective Sales Strategies

28:31 Bootcamp for Founders

31:38 Coaching and Real-World Examples

35:48 The Role of AI in Sales Discovery

38:00 Finding Product-Market Fit

44:27 Working with Rob and Final Thoughts

📚Resources:

• The Path to Product Market Fit Slide Deck

• The Path to Product Market Fit Video Workshop

✨Where to find Rob:

• On LinkedIn

• Website: Finding Pull

• Substack: How To Grow

💫 Where to find Cassie:

• On LinkedIn 

• At Cassie Camp - Learn more about product leadership coaching and fractional product leadership

• Substack: Athena & Jazz

🙋🏻‍♀️Where to find Women in Product:

• On LinkedIn 

• Website https://womenpm.org/

• Join the Community https://womenpm.org/wip-community/
  

Join us in this episode with Jessica Nelson Kohel, founder and CEO of PMX Group, a niche product consultancy. Jessica discusses the intersections of product coaching, training, and consulting, and provides insights into the benefits of bringing outside perspectives into product teams. From supporting founder-led companies in scaling their product orgs to aiding new VPs of Product, Jessica shares engaging stories and valuable lessons on effective team dynamics, leadership, and immersive discovery processes. Learn about the importance of trust, the nuances of CEO-product leader relationships, and the power of collaborative coaching for product excellence.

00:00 Welcome and Introduction

00:27 Jessica's Background and PMX Group

00:56 Transitioning to Consulting

02:01 The Value of an Outside Perspective

04:18 Challenges of Being an FTE

05:54 The Rise of Super ICs

09:08 Coaching and Upskilling Product Teams

11:33 Immersive Discovery Approach

17:31 Building Trust and Accurate Diagnosis

20:23 Engaging with Stakeholders

23:31 Supporting New Product Leaders

42:49 Peer Coaching and Team Support

📚Resources:

Peer Coaching & Community Resources Mentioned

• Women in Product

• Lenny’s Newsletter

• Continuous Discovery Habits

• Collaborative Gain

• Product Leader Summit

✨Where to find Jessica:

• On LinkedIn

• The PMX Group

💫 Where to find Cassie:

• On LinkedIn 

• At Cassie Camp - Learn more about product leadership coaching and fractional product leadership

🙋🏻‍♀️Where to find Women in Product:

• On LinkedIn 

• Website https://womenpm.org/

• Join the Community https://womenpm.org/wip-community/
  

In this episode of the Women in Product podcast, Meghna Shah of PWC joins Cassie Campbell to discuss the intersection of consulting and coaching in product management. Shah explains the importance of teaching clients how to build product management disciplines, using the analogy of teaching them to fish rather than just delivering the fish. They explore the mindset shifts required to succeed with agile and product management approaches, emphasizing the importance of coaching in making these shifts. Shah shares insights on the 'two in a box' model, where a coach and a product manager work together to ensure skill transfer. The discussion also includes strategies for influencing cross-functional teams, storytelling in product management, and the importance of continuous learning and adapting to technology changes.

00:00 Introduction and Guest Welcome

00:37 Meghna Shah's Background and Role at PWC

01:23 The Importance of Coaching in Consulting

02:09 Mindset Shifts and Agile Practices

03:37 Influence and Stakeholder Engagement

04:09 Technology's Evolving Role in Business

05:24 Coaching for Continuous Improvement

13:42 Success Story: Financial Services Organization

17:45 Roles in Agile and Product Management

21:54 Understanding the Value Chain

26:33 Characteristics of Effective Product Teams

30:57 Conclusion and Final Thoughts

✨Where to find Meghna:

• On LinkedIn

💫 Where to find Cassie:

• On LinkedIn 

• At Cassie Camp - Learn more about product leadership coaching and fractional product leadership

🙋🏻‍♀️Where to find Women in Product:

• On LinkedIn 

• Website https://womenpm.org/

• Join the Community https://womenpm.org/wip-community/

In this insightful episode of the Product Rising Podcast, host Cassie welcomes Andrew Skotzko – a product leadership coach and strategic advisor. Andrew shares his unconventional journey into product management, starting from growth hacking and transitioning into engineering, before finally becoming a product leadership coach. He emphasizes the critical difference between strategy and planning, introducing the concept of a strategy as a series of bets rather than a rigid plan. Andrew discusses the importance of ongoing strategy development and the avoidance of the 'strategy cave' mentality, preparing listeners for the challenges of strategic planning and product leadership. Throughout the episode, Andrew provides practical advice for product leaders on when and how to hire a coach, the creative and iterative nature of strategy, and how to effectively align product strategy with business goals. His comprehensive approach offers valuable insights for product leaders aiming to elevate their strategic game and navigate the complexities of product development.

00:00 Welcome to the Product Rising Podcast

00:48 Meet Andrew Skotzko: From Growth Hacking to Product Leadership

03:14 The Journey to Becoming a Product Leadership Coach

04:41 The Value of Customized Coaching

06:43 A Success Story: Coaching a CPO in the Energy Sector

10:22 The Challenges and Rewards of Strategy Development

17:15 When to Hire a Product Leadership Coach

23:10 Funding and Frameworks for Coaching

26:09 Writing a Book on Product Strategy

28:50 The Illusion of Control in Business Strategy

31:15 The Concept of Bets in Strategy

32:23 Differentiating Product and Business Strategy

36:30 The Importance of Continuous Strategy Development

38:32 Navigating Strategic Planning and Execution

41:59 Collaborative Strategy Formation

48:06 Avoiding the Strategy Cave Trap

52:35 Final Thoughts and Practical Advice

📚Resources:

• Andrew’s Strategy Self Diagnostic Tool

• Andrew’s Product Strategy Book Interest Form

• Inspired: How to Create Tech Products Customers Love (Silicon Valley Product Group) by Marty Cagan

• Good Strategy Bad Strategy by Michard Rumelt

• Understanding Michael Porter: The Essential Guide to Competition and Strategy by Joan Magretta

• Playing to Win by Roger Martin

  
  

✨Where to find Andrew:

• On LinkedIn

• Andrew’s Leadership Nudges Substack

• Andrew’s Make Things that Matter Podcast

💫 Where to find Cassie:

• On LinkedIn 

• At Cassie Camp - Learn more about product leadership coaching and fractional product leadership

🙋🏻‍♀️Where to find Women in Product:

• On LinkedIn 

• Website https://womenpm.org/

• Join the Community https://womenpm.org/wip-community/

In this insightful episode, we welcome Coco Brown, a multi-time entrepreneur and CEO of Athena Alliance. Coco shares her journey in Silicon Valley, her experience in HR and IT, and her mission to support women in leadership roles. She discusses the importance of career care, the power of coaching, and offers valuable advice for leaders navigating challenging times. With a focus on women in product roles, Coco emphasizes the opportunities for growth and diversification in their careers. She also shares her views on improving executive team dynamics and leveraging coaching for personal and professional development.

00:00 Introduction and Guest Welcome

01:01 Cocoa Brown's Career Journey

05:50 The Power of Coaching

06:20 Leadership Traits in Challenging Times

09:49 The Role of Coaching in Leadership

18:18 Women Investing in Career Care

23:11 Paths for Product Leaders

30:45 Executive Team Development

36:30 Conclusion and Farewell

📚Resources:

• Radical Candor by Kim Scott
  

✨Where to find Coco Brown:

• On LinkedIn

• Executive Edge - Women in Product & Athena Alliance

• Athena Alliance

💫 Where to find Cassie:

• On LinkedIn 

• At Cassie Camp - Learn more about product leadership coaching and fractional product leadership

🙋🏻‍♀️Where to find Women in Product:

• On LinkedIn 

• Website https://womenpm.org/

• Join the Community https://womenpm.org/wip-community/