This is the second in a five-part series introducing the categories for the Products That Count 2022 Product Awards. Last time, we heard from Google Product Lead, Neha Taleja, on Informed Go-To-Market Strategy. In this talk, Transfix Product Marketing Lead Patrick Blute introduces the Delightful User Journey category for the 2022 Product Awards.

The most critical decisions in the world are driven by people's understanding of unstructured content. It all comes down to the abilities of subject matter experts to make those decisions entirely driven by whether they're looking at the right piece of that data at the right time. Is there a solution for these companies to view and process the correct information? Sorcero CEO Dipanwita Das shares ways she discovered data analytics can produce cognitive solutions in life sciences.

When developing a B2B product, product managers have to think a bit differently than other PMs. From ideation to client interaction to pricing, many areas shift for this specific market. What are some areas PMs should focus on when working within the business-to-business realm? Ambient Photonics CEO Bates Marshall shares the ways B2B product management differs from direct to customer and some tips for product managers at B2B companies.

PMs need a plan to launch their products in the market, whether beta, internal, or otherwise. For the 2022 Product Awards, the Awards Advisory Board proposed 5 new categories, including Informed Go-To-Market Strategy. How will they do the testing, experimentation, and ramp-up, and what are the best tools out there to help in this process? Google Product Lead Neha Taleja introduces the Informed Go-To-Market Strategy category for the 2022 Product Awards.

We are taught to experience life, not just live in it, and this can be true for product management. PMs need different lenses to solve problems and develop ideas. How do we cultivate storytelling with our products? VP of Product at Disney Streaming Dave Lankford speaks about inclusivity and true listening, and how this relates to product development.

Product managers and leaders come to the world of product from many different backgrounds. This gives each individual product person a unique perspective on the products they build. But what does it mean to truly be a product visionary? In this talk, fmr IBM VP & Partner and current Structured Mischief Founder and CEO, David Jensen, joins us to discuss visionary product thinking.

There are as many ways to build a business as there are people who build them. Some are motivated solely by profit, some by challenge, some by accident, and some by philanthropy, or purpose. What does it mean to build with purpose? Join Amazon Care Head of UX Design and Research Dane Howard to learn about the concepts and actions necessary for building with purpose.

It's all too easy to get serious about work. We have meetings, deadlines, goals, profits, and more to consider. How can we maintain the fun while we do the work of making great products? In this talk, Melissa Pickering, former LEGO Education Head of Product, joins us to talk about focusing on play within your product.

Users tend to be less concerned with what companies are meeting their needs, as long as those needs are met. Companies see users jump to competitor's platforms and see a pain point. How can content producers get their content in front of users on all chat platforms and drive revenue? GameOn Founder and CEO Alex Beckman joins us to go over how companies can connect the dots between content and chat platforms all over the world.

Scaling a global business in the age of remote work demands a specific approach for it to be successful. Remote work is here to stay, whether companies have chosen it as a convenience, strategic advantage, or pandemic necessity. How can companies use remote employees as an advantage when scaling a global business? Join MURAL Co-Founder and CPO Agustin Soler as he offers insights into his experience in scaling a global business over the last decade and creating a 2021 Product Award Winner in the Design Interface category.