If you farm beef cows, you’ll want to listen to this interview with Professor Steve Morris of Massey University, who has been the leading beef cattle researcher in New Zealand for some time. Recorded on a Red Meat Profit Partnership conference call, Steve discusses whether beef cows still have a place on sheep and beef farms, and what that role is; what are the KPI’s that farmers should set for their cows and how important is Body Condition Scoring to top performance and profitability. Many other topics are covered such as ideal cow size, what to look for when selecting bulls, the importance of identifying your target market, how to minimise calving difficulties, yard weaning in New Zealand systems and whether confinement feeding has a place.