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Profit or Passion: Rethinking Farm to Table Beef
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“You need to have a serious conversation with yourself — is the way I’m doing my farm to table business profitable.” - Karoline Rose Bohannan
Enjoying the show? You’ll really love what we share afterwards
Sign up for our Podcast Email to get:
Join here, and stay connected to the Cattleman U Community → Podcast Email
On Today’s Episode
The rise of direct-to-consumer beef businesses has been exciting—but is it actually profitable? In this episode, Karoline shares her honest thoughts and real numbers behind running a farm-to-table operation in today’s cattle market. Using examples from her own experience with The Rancher’s Daughter, she unpacks pricing challenges, market trends, and the hard truths about sustainability in direct-to-consumer sales.
What You’ll Learn in This Episode
Support the Show
Enjoying the show? Please rate, review, and follow on Apple Podcasts. Your support helps us to continue ranching in the next generation.
Resources & Links
Want to Get Ahead in Ranching?
Sign up for our Weekly Email to get:
Join here → Weekly Email
More Episodes Like This
Browse more episodes and resources at CattlemanULive.com.
Disclaimer:
Cattleman U assumes no responsibility or liability for any errors or omissions in this episode content. These conversations reflect the personal experiences of our guests and are provided on an “as is” basis without guarantees of completeness or accuracy.
View all episodes
By Cattleman U
4.9
5252 ratings
Listen on Your Favorite Platform
Apple Podcasts | Spotify | Stitcher | Google Podcasts
“You need to have a serious conversation with yourself — is the way I’m doing my farm to table business profitable.” - Karoline Rose Bohannan
Enjoying the show? You’ll really love what we share afterwards
Sign up for our Podcast Email to get:
Join here, and stay connected to the Cattleman U Community → Podcast Email
On Today’s Episode
The rise of direct-to-consumer beef businesses has been exciting—but is it actually profitable? In this episode, Karoline shares her honest thoughts and real numbers behind running a farm-to-table operation in today’s cattle market. Using examples from her own experience with The Rancher’s Daughter, she unpacks pricing challenges, market trends, and the hard truths about sustainability in direct-to-consumer sales.
What You’ll Learn in This Episode
Support the Show
Enjoying the show? Please rate, review, and follow on Apple Podcasts. Your support helps us to continue ranching in the next generation.
Resources & Links
Want to Get Ahead in Ranching?
Sign up for our Weekly Email to get:
Join here → Weekly Email
More Episodes Like This
Browse more episodes and resources at CattlemanULive.com.
Disclaimer:
Cattleman U assumes no responsibility or liability for any errors or omissions in this episode content. These conversations reflect the personal experiences of our guests and are provided on an “as is” basis without guarantees of completeness or accuracy.
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