Off By 2 : Brand Strategy & Business Growth for Founders Who Want More Freedom

Want to be more productive in your graphic design, brand design, or web design business? Then you need to do less 😊It’s easy to get overwhelmed by the number of marketing strategies available, but they are not all created equal!

In today’s episode, business coach Kady Sandel breaks down how to simplify your marketing to-do list and identify the tactics that will actually bring in revenue to your design business.

Learn why becoming a mom actually made Kady more productive (despite having less time), how you can choose the most profitable strategies for your creative business, and a simple way to stay focused on one task in your business at a time.

Resources:

Scale your design business to $20k months without burnout in our mastermind program, The Creative CEO: aventiveacademy.com/mastermind

Connect with Kady on Instagram @aventiveacademy

Our 12-week Profitable Designer Program helps designers sign $10k+ clients and scale into six-figure design agencies so they can have the freedom and lifestyle they desire. Join us at aventiveacademy.com/make-money

Every creative CEO has lulls where you don’t feel as inspired as usual. That’s normal!

In today’s episode, business coach Kady Sandel will give you a mindset reset to help you feel focused & excited again in your graphic design, brand design, or web design business.

Kady breaks down how to set achievable goals, stay on track to reach them, and stay positive -- even when things don’t go as planned in your business. Learn a positive way to motivate yourself to land clients, plus a tip that will help you overcome obstacles and learn from your failures.

If you’re in a funky headspace and need some real-world motivation to keep going, this is the episode for you.

Resources:

Scale your creative business to $20k months without burning out in our mastermind program, The Creative CEO: aventiveacademy.com/mastermind

Connect with Kady on Instagram @aventiveacademy

Our 12-week Profitable Designer Program helps designers sign $10k+ clients and scale into six-figure design agencies so they can have the freedom and lifestyle they desire. Join us at aventiveacademy.com/make-money

In this episode, business coach Kady Sandel talks all things outsourcing, increasing your rates, and building a team for your design business so you can focus on the work you love while still making a great income!

When you left the 9-5 world, you were probably wanting flexibility & freedom – not to work 24/7 running your own graphic design, brand design, or web design business.

Yet so many creatives work way more hours than they need to & experience burnout along the way. Let’s shift that dynamic! Kady talks about how six-figure designers get their time back without spending all their time on managing employees.

Resources:

Scale your creative business to $20k months without burning out in our mastermind program, The Creative CEO: aventiveacademy.com/mastermind

Connect with Kady on Instagram @aventiveacademy

Our 12-week Profitable Designer Program helps designers sign $10k+ clients and scale into six-figure design agencies so they can have the freedom and lifestyle they desire. Join us at aventiveacademy.com/make-money

If you’re running a six-figure design business, you already have a team, your expenses are creeping up, and you’re wondering how to get to an even higher level without hiring a ton of more people… this episode is for you!

Business coach Kady Sandel will show you how to revamp your creative agency to get rid of burnout, reduce your work hours, and scale even further without hiring a massive team.

Learn how to work “smarter not harder” at this agency level, how to productize your design services, and how to start making passive income that will keep your design business thriving well into the future.

Resources:

Scale your creative business to $20k months without burning out in our mastermind program, The Creative CEO: aventiveacademy.com/mastermind

Connect with Kady on Instagram @aventiveacademy

Our 12-week Profitable Designer Program helps designers sign $10k+ clients and scale into six-figure design agencies so they can have the freedom and lifestyle they desire. Join us at aventiveacademy.com/make-money

Without hiring a team in your design business, you can only get to a certain level of success. In this episode, business coach Kady Sandel shows you the most important things to consider when hiring help in your graphic design, brand design, or web design business.

Learn who to hire first, how to make sure you have the money to pay them, and why even a small amount of help (5 hours a week or less!) can catapult your business to the next level.

You will walk away empowered with the tools to stop running your business like a freelancer, love your business again, and step into your power as a design agency CEO.

Resources:

Scale your creative business to $20k months without burning out in our mastermind program, The Creative CEO: aventiveacademy.com/mastermind

Connect with Kady on Instagram @aventiveacademy

Our 12-week Profitable Designer Program helps designers sign $10k+ clients and scale into six-figure design agencies so they can have the freedom and lifestyle they desire. Join us at aventiveacademy.com/make-money

In this episode, business coach Kady Sandel shows you how to stop running your design business like a freelancer and embrace your role as a creative CEO!

Most graphic designers, brand designers, and web designers hit a plateau in their businesses at $3-7k months. At that point, you will need to create systems to build a simple & sustainable design agency that doesn’t need you 24/7.

Learn how to realign your business so you can work 5-10 hours a week while landing $10k+ clients, including a breakdown of how Kady spends her time in her branding agency.

Resources:

Scale your creative business to $20k months without burning out in our mastermind program, The Creative CEO: aventiveacademy.com/mastermind

Connect with Kady on Instagram @aventiveacademy

Our 12-week Profitable Designer Program helps designers sign $10k+ clients and scale into six-figure design agencies so they can have the freedom and lifestyle they desire. Join us at aventiveacademy.com/make-money

Hitting six-figures in your graphic design business is possible if you have the right plan & the right goals! In this episode, Kady Sandel shows you how to break your income goals into achievable steps so you can land your dream clients and scale your graphic, brand, or web design business to six figures.

Kady shows you how to work backwards to make sure your pricing, ideal clients, and income goals all align. Plus, you’ll learn the key mindset shifts you need to make to charge high-ticket and land $10k+ clients.

Resources:

Want to sign a $12k graphic, brand, or web design client? Snag your spot in our free $12k Client Attraction Masterclass here: https://aventiveacademy.com/attract-clients-workshop/

Connect with Kady on Instagram @aventiveacademy

Our 12-week Profitable Designer Program helps designers sign $10k+ clients and scale into six-figure design agencies so they can have the freedom and lifestyle they desire. Join us at aventiveacademy.com/make-money

You asked for this one! In this episode, Kady Sandel walks you through the client workflow and design process her branding agency uses when working with $10k, $15k, and $20k+ clients.

Graphic designers often fear that higher-ticket clients will require more work, but that is often not true. Learn how you can adjust your process when working with multiple stakeholders, plus how to handle design revisions effectively with bigger clients to leave them raving at the end of their project.

Kady also breaks down the pros and cons of working with $3k clients, $15k clients, and $40k clients to figure out which price points are right for your design agency.

Resources:

Want to sign a $12k graphic, brand, or web design client? Snag your spot in our free $12k Client Attraction Masterclass here: https://aventiveacademy.com/attract-clients-workshop/

Connect with Kady on Instagram @aventiveacademy

Our 12-week Profitable Designer Program helps designers sign $10k+ clients and scale into six-figure design agencies so they can have the freedom and lifestyle they desire. Join us at aventiveacademy.com/make-money

Want to crack the code of landing $10k+ graphic design clients who value you as an expert? The secret lies in your messaging!

In this episode, Kady Sandel walks you through the key messaging mistakes she made early in her design business that cost her thousands of dollars. You will learn how to position your design business on your website, social media, and marketing so you attract the professional clients you want to work with.

Plus, hear Kady’s #1 tip to overcome writers block when writing the copy for your website Home page & Services page.

Resources:

Want to sign a $12k graphic, brand, or web design client? Snag your spot in our free $12k Client Attraction Masterclass here: https://aventiveacademy.com/attract-clients-workshop/

Connect with Kady on Instagram @aventiveacademy

Our 12-week Profitable Designer Program helps designers sign $10k+ clients and scale into six-figure design agencies so they can have the freedom and lifestyle they desire. Join us at aventiveacademy.com/make-money

Have you ever wondered if blogging is still a viable way to get graphic design clients? Or how to set up your website’s SEO so it attracts and converts the high-ticket clients you want?

In today’s episode, guest expert Jacob Cass sits down with host Kady Sandel for an incredible conversation about how to use blogging & SEO to land design clients, get leads, and generate passive income.

Jacob’s website has been viewed over 70 million times! He shares how to set goals for your blog, manage the workload, and the key tricks to help your posts stand out in a crowded market.

We also talk about how you can outsource blogging to a team of writers so you can reap the benefits of SEO without spending all your time on it. Tune in!

About Jacob Cass:

Jacob Cass is a brand designer, strategist, educator, podcaster, business coach, community builder and the founder of JUST Creative, a branding & design consultancy that doubles as an industry-leading blog and community.

Jacob helps grow brands strategically and has worked for clients such as Disney, Nintendo and Jerry Seinfeld however he is now focused on bringing this global brand experience to smaller businesses.

For Jacob, design is a lifelong journey of continuously honing his craft, as well as empowering other fellow designers & entrepreneurs to build on theirs, which has allowed him to build a large and loyal following, including his JUST Creative website which has been viewed over 70 million times.

Jacob has spoken at TEDx and been featured in Entrepreneur, Forbes, and a number of high-profile design books including The Best of Logo Lounge Master Series.

Learn more at justcreative.com or on Instagram @justcreative

Resources:

Want to sign a $12k graphic, brand, or web design client? Snag your spot in our free $12k Client Attraction Masterclass here: https://aventiveacademy.com/attract-clients-workshop/

Connect with Kady on Instagram @aventiveacademy

Our 12-week Profitable Designer Program helps designers sign high-ticket clients, make more money, and grow their freelance businesses so they can have the freedom and cash they desire. Join us at aventiveacademy.com/make-money