Patrick Wee, Founder and CEO of True Group, talks about the ownership structure of the True Group, when, how and why he started, how he differentiates effectively, talks about the market value of the health and fitness industry, who his competition is, market share and target growth. He also talks about his market research, what percentage of the firm Dubai Investment Corp owns, his financial performance, how many members, churn rate, growth  plans, outlook for fitness in Malaysia, and how hard it is to get good people.

He also fields questions on poor customer service.

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