This week on TrendsTalk, Taylor St. Germain from ITR Economics explains the concept of “profitless prosperity”, a future where businesses see revenue growth but shrinking profit margins due to rising costs. While economic growth is expected through 2028, inflation and cost pressures may limit profitability.

How can your business avoid this trap? Taylor outlines strategies for balancing pricing power with productivity and efficiency, and why developing a three-year plan is critical for protecting margins in an inflationary environment.