The core properties of blockchains (immutability, transparency, trustlessness) are extremely well suited for intellectual property.

Intellectual property is defined as: "A category of property that includes intangible creations of the human intellect."

In today's episode, we talk with Jason Zhao, founder of Story Protocol. Story Protocol is bringing in a new way IP marketplaces are created onchain, coining the term "Programmable IP" in an effort to set a new standard in how IP is registered, managed, and monetized in the crypto space.

At the heart of Story's innovation is the programmability of IP rights, allowing creators to specify how their work can be used, shared, or remixed, fostering a dynamic marketplace of ideas. The first thing that came to our mind was our Pudgy Penguin NFTs as our profile pictures, seeing as there are many penguins in the collection being licensed out in the form of physical toys.

Story Protocol addresses the challenges of the traditional IP regime, which struggles with the nuances of generative AI and the digital replication of ideas.

By making IP rights transparent and enforceable on a blockchain, Story enhances collaboration and innovation across the creative industries. This approach not only democratizes creativity but also ensures that creators are fairly compensated, which is typically not the case in traditional IP industries.

Join us for an exploratory, not so technical discussion about the future of IP onchain and how these worlds are colliding as we speak.