The intellectual property market is worth an estimated $70 trillion. But with AI endlessly creating new variations and evolving on its own, the question of "who owns what?" has never been more complex.
This week, weâre sitting down with S.Y. Lee, co-founder of Story Protocol, to dive into what programmable IP really unlocks and the biggest misconceptions about digital ownership.
As AI generates infinite possibilities and self-improving agents upgrade themselves, how do we even start thinking about attribution and ownership?
This is no longer just a hypothetical issue. The choices we make now will shape whether creators can truly own their work (or if it all gets swallowed up by those with the biggest models).
Time to jump in.
The Rollup
---
Newton is the trust layer for autonomous finance. Smart. Secure. Verifiable. Built for a future where AI agents replace apps and interfaces. Learn more here: https://www.magicnewton.com/
Get effortless access to crypto's best DeFi yields. Continually rebalanced by AI powered Keepers to earn you more while saving you time and reducing costs.
Learn more here: https://summer.fi/earn?referralCode=2000096
----
Website: https://therollup.co/
Spotify: https://open.spotify.com/show/1P6ZeYd9vbF3hJA2n7qoL5?si=7230787bb90947ef
Podcast: https://therollup.co/category/podcast
Follow us on X: https://www.x.com/therollupco
Follow Rob on X: https://www.x.com/robbie_rollup
Follow Andy on X: https://www.x.com/ayyyeandy
Join our TG group: https://t.me/+8ARkR_YZixE5YjBh
The Rollup Disclosures: https://therollup.co/the-rollup-discl
đđđŠđđđđđ đđ„: đđŻđ·đŠđŽđ”đȘđŻđš đȘđŻ đ€đłđșđ±đ”đ°đ€đ¶đłđłđŠđŻđ€đș đąđŻđ„ đđŠđđȘ đ±đđąđ”đ§đ°đłđźđŽ đ€đ°đźđŠđŽ đžđȘđ”đ© đȘđŻđ©đŠđłđŠđŻđ” đłđȘđŽđŹđŽ đȘđŻđ€đđ¶đ„đȘđŻđš đ”đŠđ€đ©đŻđȘđ€đąđ đłđȘđŽđŹ, đ©đ¶đźđąđŻ đŠđłđłđ°đł, đ±đđąđ”đ§đ°đłđź đ§đąđȘđđ¶đłđŠ đąđŻđ„ đźđ°đłđŠ. đđ” đ€đŠđłđ”đąđȘđŻ đ±đ°đȘđŻđ”đŽ đ”đ©đłđ°đ¶đšđ©đ°đ¶đ” đ”đ©đȘđŽ đ€đ©đąđŻđŻđŠđ, đžđŠ đźđąđș đŠđąđłđŻ đą đ€đ°đźđźđȘđŽđŽđȘđ°đŻ đ°đł đ§đŠđŠ đąđŽ đą đŽđ±đ°đŻđŽđ°đłđŽđ©đȘđ±, đȘđ§ đ”đ©đȘđŽ đȘđŽ đ”đ©đŠ đ€đąđŽđŠ đžđŠ đžđȘđđ đąđđžđąđșđŽ đźđąđŹđŠ đŽđ¶đłđŠ đȘđ” đȘđŽ đ€đđŠđąđł. đđŠ đąđłđŠ đŽđ”đłđȘđ€đ”đđș đąđŻ đŠđ„đ¶đ€đąđ”đȘđ°đŻđąđ đ€đ°đŻđ”đŠđŻđ” đ±đđąđ”đ§đ°đłđź, đŻđ°đ”đ©đȘđŻđš đžđŠ đ°đ§đ§đŠđł đȘđŽ đ§đȘđŻđąđŻđ€đȘđąđ đąđ„đ·đȘđ€đŠ. đđŠ đąđłđŠ đŻđ°đ” đ±đłđ°đ§đŠđŽđŽđȘđ°đŻđąđđŽ đ°đł đđȘđ€đŠđŻđŽđŠđ„ đąđ„đ·đȘđŽđ°đłđŽ.