Programmatic Pulse

This week Sean is joined by Geoff Wolinetz, SVP, Publisher and Demand Platforms at OpenX.

This week Sean is joined by Tim Collier, Head of UK and Northern Europe Lead at Scope3.

Chapters below 👇

🎙 Tim's Path to Advertising and Sustainability

🎙 Lessons from Google That Shaped His Career

🎙 The Mission and Vision of Scope3

🎙 Scope3’s Role in the Ad Ecosystem

🎙 Tackling Sustainability Challenges and Celebrating Wins

🎙 Industry Myths About Sustainability - What Needs to Change?

🎙 Practical Steps to Reducing the Ad Industry’s Carbon Footprint

🎙 Surprising Lessons from Working in Sustainability

🎙 Tim’s Advice for Aspiring AdTech Professionals

This week Sean is joined by Salvatore Internullo - Chief Growth Officer at MINT.

Chapters below 👇

🎙 Salvatore’s Journey into Advertising and AdTech

🎙 Navigating New Industries - How He Does It

🎙 Mint’s Vision and Salvatore’s Role

🎙 A Deep Dive into Mint’s ARM (AI-Driven Resource Management)

🎙 Growth Strategies for Mint in a Competitive Market

🎙 What’s Next for Mint.ai

🎙 The Role of AI in Marketing and AdTech—Trends and Insights

🎙 Opportunities and Challenges AI Brings to the Industry

🎙 Salvatore's Career Advice

This week Sean is joined by Matt Barash, Ad Tech Exec.

🎙 Matt's Journey: 25 Years in Media and AdTech

🎙 Early Days: From Broadcast to ESPN and Beyond

🎙 Memorable Moments: Selling Ads for the Super Bowl

🎙 Navigating the Programmatic Space

🎙 Key Mentorships and Career Influences

🎙 The Value of Relationships and Building a Strong Network

🎙 The Power of Personal Branding

🎙 Trends Shaping AdTech in 2024 and Beyond

🎙 Matt's Top Predictions for 2025

🎙 Career Advice

This week Sean is joined by Nathan Lindberg, Head of US Brand Partnerships at Overwolf.

Chapters below 👇

🎙 Nathan's Journey from Traditional Media to Esports

🎙 What Sparked Their Passion for Gaming

🎙 Overview of Overwolf and Their Role

🎙 How Brands Integrate with the Overwolf Ecosystem

🎙 Creative Mods on Overwolf that Blew Their Mind

🎙 Growth Opportunities for Overwolf

🎙 Myths About the Esports Industry

🎙 The Evolution of AdTech and Esports Sponsorships

🎙 Career Advice for Excelling in the Gaming Industry

🎙 Nathan's Career as a Video Game (and Their Boss Battle)

This week Sean is joined by Alex Heng, Director of Client Services at Genius Sports

Chapters below 👇

🎙 Alex's Career Journey

🎙 Early Days of Sales

🎙 Ensuring Client Services is a High Functioning Team

🎙 Genuis Sports FanHub Platform

🎙 Enhancing the Fan Experience across Platforms

🎙 Examples of Fan Engagement Done Correctly

🎙 Upskilling in Wider Paid Media Channels

🎙 Alex's Career Advice

This week Sean is joined by Jared Siegal, CEO at Aditude.

Chapters below 👇

🎙 Quick Disney Update

🎙 Jared's Career Journey

🎙 What Led to Founding Aditude

🎙 If Aditude was a Person, Who Would it Be?

🎙 Aditude's role in the Ad Ecosystem

🎙 Aditude's Recent Acquisition

🎙 The Journery of Raising a Series A

🎙 Dinner Party Guest

🎙 Knowing a Little Bit About Everything

🎙 Jared's Career Advice

This week Sean is joined by, Emma Newman, CRO, EMEA at PubMatic

Chapters below 👇

🎙 Emma's Career Journey

🎙 The Difference Between Managing a Country and a Region

🎙 How PubMatic's Solutions have Evolved

🎙 How PubMatic can Lead in 'Green AdTech'

🎙 Redesigning the SSP Model from Scratch

🎙 Attention Economy Gaining Traction

🎙 How Diversity can Positively Impact the Industry

🎙 Why the Industry Needs to do More

🎙 Reaching School Leavers

🎙 Emma's Career Advice

🎙 The Benefits of Having Marketing and Commercial Experience

This week Sean is joined by Silke Zetzsche, Commercial Director at AudioStack.

Chapters below 👇

🎙 Silke's Career Journey

🎙 Why Working in Audio is so Enjoyable

🎙 Audiostack's Solutions

🎙 Why Audio Ads are so Engaging

🎙 Executing the GTM Strategy

🎙 Brand Safety in Audio Advertising

🎙 The Future of Audio Advertising

🎙 Open Conversation on Body Safety and Cyber Safety

🎙 How the Ad Industry can do More

🎙 Growing Up in the Era of Social Media

🎙 Silke's Career Advice

Further reading links:

https://www.nytimes.com/interactive/2019/12/22/us/child-sex-abuse-websites-shut-down.html

https://www.nytimes.com/2024/01/31/technology/senate-child-safety-social-media.html

This week Sean is joined by Sean Crawford, Managing Director at Threefold.

Chapters below 👇

🎙 Sean's Career Journey

🎙 Moving to the US

🎙 The Growth of Retail Media

🎙 Threefold's Solutions

🎙 Future Growth Plans

🎙 SMG's Culture of Growth

🎙 US v UK Retail Media Markets

🎙 Retail Media Adoption in the US

🎙 Tailoring your Strategy to a New Market

🎙 US v UK Cultural Differences

🎙 Sean's Career Advice