Programmatic Pulse

Programmatic Pulse

By Sentient TalentBusinessMarketing
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Programmatic Pulse episodes

  • Ep.59 | Gregg Rogers | Senior Director, Curation Partnerships at Equativ

    This week on the show Sean is joined by Gregg Rogers, Senior Director, Curation Partnerships at Equativ.

    Chapters below ๐Ÿ‘‡

    ๐ŸŽ™ Greggโ€™s Career Journey

    ๐ŸŽ™ The Evolution of Equativ and Its Mission

    ๐ŸŽ™ Breaking Down Curation: Why Itโ€™s More Than Just a Buzzword

    ๐ŸŽ™ SSP vs. DSP: Why Curation on the Supply Side Matters

    ๐ŸŽ™ Addressability & Audience Targeting

    ๐ŸŽ™ AI, Creative Personalisation & Commerce Media

    ๐ŸŽ™ Predictions for 2025

    ๐ŸŽ™ Greggโ€™s Career Advice

    45 min
  • Ep.58 | James Appleby | UK Managing Director at Assembly Global

    This week Sean is joined by James Appleby, UK Managing Director at Assembly Global

    Chapters below ๐Ÿ‘‡

    ๐ŸŽ™ Jamesโ€™s Career Journey

    ๐ŸŽ™ The Evolution of Assembly: Performance-First Media Innovation

    ๐ŸŽ™ Balancing Agency Life: Challenges, Growth, and Culture

    ๐ŸŽ™ The Role of People in Defining Agency Success

    ๐ŸŽ™ Hybrid Work and the Importance of In-Person Connection

    ๐ŸŽ™ Advice on Finding Passion in Your Career

    ๐ŸŽ™ Jamesโ€™s Perspective on Having a Voice in the Industry

    41 min
  • Ep.57 | Joy Ross | SVP, DSP at Cadent

    This week Sean is joined by Joy Ross, SVP, DSP at Cadent.


    00:15 Joyโ€™s Career Journey

    02:09 Lessons from Building Standards in Programmatic Advertising

    05:56 Inside Cadent: Converging TV and Programmatic Innovation

    07:00 The Future of CTV: Growth, Challenges, and Opportunities

    09:25 UK vs US - CTV Market

    14:00 The Women in Programmatic Network: Building Global Connections

    17:15 Create Joy: Supporting Small Businesses

    22:40 Joyโ€™s Advice for Thriving in the Industry


    Joy Ross - https://www.linkedin.com/in/joycavanagh/

    25 min
  • Ep.56 | Gareth Neville | Head of Business Development at Kepler

    This week on the show Sean is joined by Gareth Neville, head of Business Development at Kepler.


    Chapters below ๐Ÿ‘‡


    01:14 Garethโ€™s Career Journey: From Local Publishing to AdTech Leadership

    05:45 The year 2020

    10:20 Insights from Working at Amazon

    17:45 Working at Kepler and Role as Head of Business Development

    20:00 The Power of Building Meaningful Relationships

    27:15 Supporting Emerging Leaders & Brixton Finishing School

    29:35 Predictions for 2025: The Role of AI in Efficiency and Creativity

    31:55 Garethโ€™s Career Advice: Grit, Curiosity, & Making People Feel Valued

    44 min
  • Ep.55 | Matt Bennathan | Chief Commercial Officer at Zeotap

    This week Sean is joined by Matt Bennathan, Chief Commercial Officer at Zeotap.

    Chapters below ๐Ÿ‘‡

    00:27 Mattโ€™s Career Journey: From Data Sales to AdTech leadership

    03:00 Inside Zeotap: Solutions, Recent Funding & Culture.ย 

    08:25 Going From a Massive Corporation to a Scale-Up

    14:05 The Power of Saying No: Staying Disciplined for Success

    19:25 Staying Present & Supporting the Next Generation of Talent

    26:40 Maintaining Balance: Fitness, Focus, and Mental Clarity

    33:45 Predictions for 2025: M&A Activity and Shifting Industry Dynamics

    36:35 Mattโ€™s Career Advice: Work Hard, Stay Positive, Be Kind

    38 min
  • Ep.54 | Matthew Goldhill | Founder & CEO of Picnic

    This week Sean is joined by Matthew Goldhill, Founder of Picnic


    Chapters below ๐Ÿ‘‡

    ๐ŸŽ™ Matthewโ€™s Career Journey

    ๐ŸŽ™ The Evolution of Picnic: Lessons, Pivots, and Building with Purpose

    ๐ŸŽ™ Introducing PIQ: Revolutionising Media Quality Metrics

    ๐ŸŽ™ Highlights from Picnicโ€™s Media Quality Report

    ๐ŸŽ™ Industry Challenges: Trust, Metrics, and Made-for-Advertising Sites

    ๐ŸŽ™ Predictions for 2025: Building Trust and Advancing Quality

    ๐ŸŽ™ Scaling Picnic: Highs, Lows, and Lessons Learned

    ๐ŸŽ™ Advice for Aspiring Entrepreneurs and Industry Leaders


    https://www.picnic.io/lps/the-media-quality-report-2024

    31 min
  • Ep.53 | Anya Libova | Director Publisher Development at DoubleVerify

    This week Sean is joined by Anya Libova, Director Publisher Development at DoubleVerify


    Chapters below ๐Ÿ‘‡

    0:49 - Anyaโ€™s Career Journey

    4:45 - Winning AdTech Rising Star

    7:54 - Inside DoubleVerify: Role & Mission

    9:18 - Spotlight on DVโ€™s News Accelerator

    12:41 - Co-Founding AdTech Connect

    20:30 - The Importance of Mentorship in Career Growth

    27:55 - 2025 Predictions

    29:20 - Anyaโ€™s Top Advice for Excelling in the Industry

    33 min
  • Ep.52 | Philip Acton | Country Manager, UK at AdForm

    This week Sean is joined by Philip Acton, Country Manager UK at Adform


    Chapters below ๐Ÿ‘‡

    ๐ŸŽ™ Philipโ€™s Career Journey into Advertising

    ๐ŸŽ™ Leading Adform in the UK: Role & Responsibilities

    ๐ŸŽ™ Strategies for Building a High-Performing Team and Culture

    ๐ŸŽ™ Leadership Style: Empowering the Team to Succeed

    ๐ŸŽ™ Adformโ€™s ID Fusion

    ๐ŸŽ™ Growth in Omnichannel and the Rise of CTV

    ๐ŸŽ™ Opportunities in CTV Advertising and Measurement Challenges

    ๐ŸŽ™ Power of Apprenticeships

    ๐ŸŽ™ Philipโ€™s Advice for Excelling in the Industry

    38 min
  • Ep.51 | Nick Hill | Head of Programmatic at EssenceMediaCom

    This week Sean is joined by Nick Hill, Head of Programmatic at EssenceMediacom


    Chapters below ๐Ÿ‘‡

    ๐ŸŽ™ Nickโ€™s Journey into Advertising

    ๐ŸŽ™ Current Role and Agency Life

    ๐ŸŽ™ Key Differences Between Agency and Media Partner

    ๐ŸŽ™ Leadership Styles That Drive Success

    ๐ŸŽ™ Quality vs. Quantity in Hiring and Programmatic Buying

    ๐ŸŽ™ End-of-Year Predictions:

    ๐ŸŽ™ Curation

    ๐ŸŽ™ Emerging Channels

    ๐ŸŽ™ Nick's Top Advice for Excelling in the Industry

    29 min
  • Ep.50 | Cadi Jones | SVP, EMEA at Index Exchange

    This week Sean is joined by Cadi Jones, SVP, EMEA at Index Exchange

    Chapters below ๐Ÿ‘‡

    ๐ŸŽ™ Cadi's Career Journey into Advertising

    ๐ŸŽ™ Inside Index Exchange: Role & Mission

    ๐ŸŽ™ Unpacking Curationโ€”The Hottest Topic in AdTech

    ๐ŸŽ™ Defining 'Premium' Publishers and Inventory Standards

    ๐ŸŽ™ Navigating Industry Events & Managing Workload

    ๐ŸŽ™ Keeping Pace with Ad Trends and Channels

    ๐ŸŽ™ Cadiโ€™s Top Tips for Excelling in AdTech

    41 min

About Programmatic Pulse

From the publisher's feed

This podcast series will interview industry leaders in Programmatic, AdTech & MarTech to dissect their career journeys, strategies and actionable insights, providing an invaluable roadmap for those looking to excel in the space.