Programmatic Pulse

This week Sean is joined by Wayne Blodwell, Co-Founder & CEO at Impact Media 

Chapters below 👇 

🎙 Wayne’s Career Journey 

🎙 Moving to the US 

🎙 US vs UK Working Culture  

🎙 Founding Impact Media 

🎙 Impact Media’s Solutions

🎙 How AI knows when an Ad has been Captured

🎙 Will Attention be a Metric in Programmatic

🎙 How to Balance Attention and Reach 

🎙 How Programmatic Media Buying has Evolved

🎙 AI’s Effect on the Industry

🎙 Wayne’s Career Advice

This week Sean is joined by Indy Khabra, Co-Founder at Livewire.

https://livewire.group/news/livewire-launches-the-2024-next-gen-attention-study/

Chapters below 👇

🎙 Indy's Career Journey

🎙 Career in Australia

🎙 What is Livewire and their Solutions

🎙 The Key to Successful Brand Integrations in Gaming Environments

🎙 Gameview

🎙 Insights into Livewire's 2024 Next Gen Attention Study

🎙 The Journey of Raising a Series A

🎙 Collaboration in a Remote-First Environment

🎙 Common Traits in Successful Candidates

🎙 Indy's Career Advice

This week Sean is joined by Jan Vimal, Head of Programmatic at 75Media.

Chapters below 👇

🎙 Jan's Career Journey

🎙 75Media and Their Solutions

🎙 What a Head of Programmatic Does

🎙 Educating Internal and External Stakeholders

🎙 Gaining Market Share in a Competitive Space

🎙 Why the UK has Fallen Behind in the PDOOH space

🎙 What Makes a Good Programmatic DOOH Campaign

🎙 Creative Flexibility in Campaigns

🎙 Jan's Career Advice

This week Sean is joined by Matt Hamill, VP Sales UK at Division-D

Programmatic Pulse's most open and honest conversation to date.

Chapters below 👇

🎙 Matt's Career Journey

🎙 Comparisons Between the UK and Australian Market

🎙 How the Start of Matt's New Role has been like

🎙 Kansas

🎙 Division-D and their Solutions

🎙 The Importance of a Supportive Company Culture

🎙 How do you Educate Customers on New Media Channels

🎙 What's Your Process to Educate Yourself on New Channels

🎙 Go To Market Strategies

🎙 Wider Challenges in the UK and European Market

🎙 Sean's Journey with Sobriety

🎙 Matt's Mental Health Journey

🎙 Matt's Career Advice

This week Sean is joined by Ben Cicchetti. Ben Cicchetti is SVP, Marketing & Communications at InfoSum.

Chapters below 👇

🎙 Ben's Career Journey

🎙 Transitioning into AdTech

🎙 InfoSum and their Solutions

🎙 The Implications of Google's Reversal on Third-Party Cookies

🎙 The Tech behind InfoSum's Data Collaboration Platform

🎙 Core Elements of a Successful Marketing Strategy

🎙 How to Position a Brand in a Competitive AdTech Landscape

🎙 How to Respond to Rapid Changes in the Industry

🎙 Inclusive Hiring Strategies

🎙 Inclusive Events: Fostering a Welcoming Atmosphere

🎙 Ben's Career Advice

This week Sean is joined live in the studio with Joe Adsett, VP of Growth at ThisThat.

Chapters below 👇

🎙 Joe's Career Journey

🎙 Founding and Exiting an Agency during University

🎙 ThisThat and their Solutions

🎙 Role as the VP of Growth

🎙 What is Brand Lift?

🎙 Making Brand Lift more Accessible for SMBs

🎙 Ensuring Accuracy and Reliability of Brand Lift Studies

🎙 Biggest Challenges in Market Research

🎙 When did Influencer become a Main Channel

🎙 Influencer and Community-Led Advertising

🎙 Advice for Media Execs coming across Influencer Briefs

🎙 Career Advice

This week Sean is joined by Nepomuk Seiler, who is the Head of Software Engineering at Gutefrage.net & Highfivve.

Chapters below 👇

🎙 Muki's Career Journey

🎙 Overview of gutefrage.net GmbH and highfivve

🎙 Building Trust and Transparency in Ad Tech

🎙 Privacy Concerns and Data Quality

🎙 Promising Alternatives to Cookie-Based Targeting

🎙 The topic of curated publisher lists

🎙 Muki's role in Prebid.org and Open Source

🎙 Developing a Strong Team Culture

🎙 Advice for Mentoring New Engineers

🎙 Aim Big and Learn How to Market Yourself

This week Sean is joined by Manal Saho, Regional Sales Director at Preciso.

🎙 Manal's Career Journey

🎙 Approach to Business in Dubai and Rome

🎙 Overview of Preciso and Ultima

🎙 Case Study: Ultima for Small Medium Sized Businesses

🎙 Technology Behind Ultima

🎙 The Future of Advertising with AI Integration

🎙 Preparing for the Demise of Cookies

🎙 Advice for Excelling in the Industry

Programmatic Pulse brought to you by Sentient Talent proudly partners with The Women in Programmatic Network

This week Sean is joined by Luisa Del Maschio, Senior Analytics Manager at Jellyfish.

🎙 Luisa's Career Journey and Joining Jellyfish

🎙 Analytics and Shaping Campaigns

🎙 Balancing Creativity and Data-Driven Strategies

🎙 Avoiding Preconceived Thoughts in Analytics

🎙 Creative Demands and AI

🎙 Using Data Insights in Campaigns

🎙 Challenges in an Agency Setting

🎙 Staying Up to Date with Industry Developments

🎙 Bloom and Personal Growth

🎙 Advice for Excelling in the Industry

This week Sean is joined by Zoe Bruton, Commercial Director at Say It Now.

In this episode we discuss all things:

🎙 Why the Audio Space is Great to Work in

🎙 The Relationship Between Audio and AdTech

🎙 Say It Now and their Solutions

🎙 Why ChatGPT's Latest Announcement is Big News for Audio

🎙 Relationship Between AI and Audio

🎙 Big Tech Shifting to Audio

🎙 OVO Case Study

🎙 Zoe's Role as Commercial Director

🎙 CTV and Audio

🎙 Getting Comfortable Using Data

🎙 Career Advice