Programmatic Pulse

In this episode, Sean interviews Gosia Adamczyk, VP of Human Resources at Verve Group, about recruitment and talent acquisition strategy. Gosia shares her career journey, starting from working in a photo festival to finding her passion for HR. She provides an overview of Verve Group, a global company in the ad tech industry, and discusses the challenges and strategies for talent acquisition in different locations. Gosia emphasizes the importance of employer brand awareness and internal initiatives for employee engagement and retention. She also touches on the principles of neuroscience and neuroleadership in HR practices. The episode concludes with advice for HR professionals looking to enter the industry and recommendations for resources on neuroscience and HR.

Gosia's LI: https://www.linkedin.com/in/gosia-adamczyk-494bb046/

Sean's LI: https://www.linkedin.com/in/sean-sentient/

www.sentienttalent.com

The Women in Programmatic Network | women in digital

This week, Sean is joined by Sara Vincent, Managing Director UK at UTIQ. Sara discusses her career journey, the launch of UTIQ, and its impact on the ad tech industry. She explains how UTIQ aims to bring responsible and effective advertising to the open web using telcos as a first-party identifier. Sara also highlights the importance of trust and user control in data sharing. She shares insights into her role as a managing director and the qualities that have evolved in her leadership style. Sara emphasizes the value of networking, mentoring, continuous learning, and empathy in excelling in the industry.

Sara's LI: https://www.linkedin.com/in/sara-vincent-6271674/

Sean's LI: https://www.linkedin.com/in/sean-sentient/

www.sentienttalent.com

https://www.thewomeninprogrammaticnetwork.com

This week Sean is joined by Natalia Vasilyeva, EVP of Marketing and Strategy at Anzu. In this conversation, Natalia discusses her career journey in the advertising industry and her fascination with branding and marketing. She provides an overview of Anzu and its approach to in-game advertising, highlighting the ability to serve ads programmatically and dynamically at scale. Natalia explains the challenges of measuring the performance and effectiveness of in-game ads and emphasizes the importance of considering user experience and brand impact. She shares her experience working at Anzu and the company's mission to improve advertising in games. Natalia also discusses her role as EVP of Marketing and Strategy and the importance of hiring for culture fit. She explores the evolution of in-game advertising and the potential of the metaverse as a new advertising channel. Finally, Natalia offers advice for excelling in the industry, including embracing change and taking creative risks.

Sean's LI Profile: https://www.linkedin.com/in/sean-sentient/

This week, Sean interviews Dal Singh Gill, who is the VP Global Partnerships at Seedtag. Dal is the podcast host of the AdTech Heroes. They discuss Dal's career journey in the industry. They also talk about Seedtag, a contextual advertising platform, and its solutions for brands. Dal shares his insights on global expansion and the process of entering new markets. He also discusses his leadership style and offers advice for excelling in the industry.

Sean's LI: https://www.linkedin.com/in/sean-sentient/

On this week's episode, Sean is joined by Mareen Anthonipillai who is the Head of Programmatic at GRV Media. They discuss Mareen's career journey & the transition from AdOps to Programmatic. Furthermore, the great work GRV do and how contextual is the future of online targeting.

This week Sean is joined by Michal Nissenson, Director of Partnerships at GeoEdge. In the conversation, they discuss the current state of malvertising ads, and GeoEdge's role in ensuring ad quality and safety. She also shares insights into her career journey and the importance of authenticity and work ethic in the advertising industry. Additionally, Michal highlights the benefits of the Women in Programmatic Network and offers advice for excelling in the industry.

Sean's LI: https://www.linkedin.com/in/sean-sentient/

This week, Sean is joined by Liam Brennan, the Managing Director at The Responsible Marketing Agency, who discusses the importance of responsible marketing and sustainability in the industry. He shares his career journey and how he got started in marketing. Liam explains the concept of marketing governance and the need for setting rules and following them. He also highlights the key components of a responsible marketing strategy, including incorporating sustainability and diversity, equity, and inclusion (DEI) practices. Liam discusses the measurement of impact in responsible marketing and the challenges of balancing AI applications with sustainability goals. He concludes by offering advice for those entering the industry.

Sean's LI: https://www.linkedin.com/in/sean-sentient/

Liam's LI: https://www.linkedin.com/in/liambrennan/

This week Sean is joined by Sean Adams, CMO of Brand Metrics, shares his career journey and the key milestones that have shaped it. He discusses the importance of boosting brand lift and articulating findings and results clearly to clients. Sean also addresses the challenges and opportunities in a post-cookie world and how Brand Metrics has positioned itself to thrive in this environment. He highlights the growth of CTV and the partnership with Zite. Sean predicts that the future of measuring brand lift will involve offering a standard solution across more platforms and combining brand lift data with other data sets. He emphasizes the importance of curiosity, clarity, and kindness in one's career.

Sean Adams LI: https://www.linkedin.com/in/seanadams13/

In this week's episode, Sean is joined by Luke Taplin-McCallum, as he discusses his career journey in marketing and ad tech, as well as his experiences working at startups. He shares his perceptions of startups and the challenges and learning opportunities they offer. Luke also introduces Anonymized, a decentralized programmatic solution that keeps data processing and storage on the user's device. He explains the company's audience and identity solutions and highlights the advantages of their deterministic idealist approach. Luke concludes by offering advice for working in the industry and emphasizes the importance of building a network and seeking mentorship.

On this week's episode Sean is joined by Rohan Premnath, Commercial Lead at Odeeo, an in-game audio advertising platform. In the conversation, they discuss how Rohan's career journey, from a story of persistence landing a role at Spotify to leading up Odeeo's commercial arm. Rohan discusses the evolution of in-game audio advertising and why brands should really see it as an effective way of advertising.

Rohan's LI: https://www.linkedin.com/in/rohan-premnath-2a09b739/

Sean's LI: https://www.linkedin.com/in/sean-sentient/