Programmatic Pulse

Programmatic Pulse

By Sentient TalentBusinessMarketing
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Programmatic Pulse episodes

  • Ep.9 | Donia Baddou | Senior AdTech Leader in Programmatic & Sustainability

    Donia shares her career journey, starting from telemarketing to working for startups and building resilience. She discusses the importance of sustainability in the advertising industry and the need for brands to balance sustainability responsibilities with effective campaigns. Donia also explores the impact of the deprecation of third-party cookies on targeting methods and the role of AI in sustainability. She emphasizes the importance of building high-performing teams and creating a supportive team dynamic.

    Key Takeaways:

    • Building resilience is crucial in a sales role, and working for startups can provide valuable experience in building trust and selling innovative products.
    • The advertising industry needs to prioritize sustainability and find a balance between effective campaigns and sustainability responsibilities.
    • The deprecation of third-party cookies requires a shift towards contextual advertising and curated environments.
    • AI can have a significant impact on the industry, but it needs to be balanced with sustainability considerations.
    • Building high-performing teams involves considering the team dynamic and fostering a supportive environment.
    • Early career professionals should build relationships with their managers, be open to learning on the job, and actively participate in networking opportunities.

      • Donia LI: https://www.linkedin.com/in/doniabaddou/

      Sean LI: https://www.linkedin.com/in/sean-sentient/

      38 min
    • Ep.8 | Mike Nicholson | Founder at Six Sells

      In this episode, Mike Nicholson shares his career journey and key milestones that shaped it. He discusses the inspiration behind SixSells and the services they offer. The concept of social selling / networking is explored, along with emerging trends and the relationship between direct selling and social selling. The conversation also touches on content creation and the use of AI. Mike shares the challenges he has faced in the industry and highlights interesting discoveries from his podcast guests. He emphasizes the importance of networking and using social media for sales.

      Mike's LI Profile: https://www.linkedin.com/in/mikenicholson/


      Six Sells Podcast - https://open.spotify.com/show/3QjDpwRZqTKeW1SkYhjaqp?si=-kEYvx3tSF2fXUt2E9hE6A

      46 min
    • Ep.7 | Gareth Owen | Chief Commercial Officer at Tickle Global

      Gareth, Chief Commercial Officer at Tickle Global, shares insights on his journey in digital marketing and the power of branding. He discusses the challenges and opportunities in the digital advertising ecosystem, emphasizing the need for a balance between performance marketing and brand building. Gareth also highlights the importance of creativity in advertising and the impact of AI on marketing jobs. He provides career advice for marketers, including the value of continual learning and personal development. Gareth concludes by discussing the future of advertising and the importance of a positive work environment.

      https://www.linkedin.com/in/garethowentickle/

      39 min
    • Ep.6 | Angelo Di Lascio | Head of Biddable Media at Kindred Group

      Angelo shares his journey in the marketing industry, from starting in Estonia to his current role as the Head of Biddable at Kindred. He emphasizes the importance of embracing new cultures and the benefits of working abroad. Angelo discusses the development of digital marketing strategies that align with both local and global objectives. He also highlights the key considerations for planning and executing global marketing campaigns. Angelo shares his perspective on the role of AI in digital marketing and the opportunities it presents for upskilling and innovation. He provides insights into his leadership strategies for managing multinational teams and offers advice for career growth in the industry.


      Sean's LI profile: https://www.linkedin.com/in/sean-sentient/

      Aneglo's LI profile: https://www.linkedin.com/in/angelodilascio/

      31 min
    • Ep.5 | Ross Templeton | Head of Revenue Delivery at STV Group plc

      In this conversation, Ross discusses his career journey in

      the ad technology world, all the way to his current position at STV. He highlights the evolution of technology in the industry, particularly in the areas of CTV and OTT. Ross explains the opportunities and challenges in CTV, including targeted advertising and data privacy. He also shares insights into
      the vendor selection process and factors for successful integration. Ross provides valuable career advice, emphasizing the importance of staying up to date with industry trends.

      33 min
    • Ep.4 / Zsofia Toth / Programmatic Partnerships Manager at Viber

      Sophie shares her career journey in the digital industry, highlighting the challenges she faced as an expat and the importance of mentors. She discusses the tough year she had in 2023 and the emotional toll of job searching. Sophie emphasizes the importance of finding the right company and shares her current role as a programmatic partnership manager. She expresses her gratitude for the opportunities she has been given and her optimism for future success. Sophie also shares the growth and success of the Women in Programmatic Network, which aims to empower women in the industry. She explains the core activities of the network, including virtual meetings, in-person events, and speaker opportunities. She highlights the importance of staying updated and constantly learning in the programmatic industry. Sophie shares her passion for mentorship and coaching, particularly for young adults in their career choices. She offers advice for success, including believing in oneself and defining values.


      www.thewomeninprogrammaticnetwork.com


      Sophie's LinkedIn: https://www.linkedin.com/in/sophie-t-5b58617b/

      Sean's LinkedIn: https://www.linkedin.com/in/sean-sentient/

      34 min
    • Ep.3 / Cícero Hennemann / Head of Digital Hub at Reckitt

      Cícero, Head of Digital Hub at Reckitt, shares his career journey and insights into the digital marketing industry. He emphasizes the importance of understanding the commercial value of marketing and leveraging technology to create value for consumers. Cícero discusses the role of data analytics in shaping marketing strategies and the challenges of balancing TV and digital creative. He also explores the future of technology in marketing, the process for deploying new technology, and the importance of effective communication and alignment with the C-suite. Cícero offers advice for individuals looking to forge a career in marketing, highlighting the need to focus on solving business problems and providing commercial value.

      Key Takeaways:

      • Understand the commercial value of marketing and leverage technology to create value for consumers.
      • Data analytics is key in shaping marketing strategies and measuring ROI.
      • Balancing TV and digital creative requires understanding the native environment of each platform.
      • Effective communication and alignment with the C-suite are crucial for successful digital transformation.


        • www.sentienttalent.com

        34 min
      • Ep.2 / Jon Walsh / Co-founder of jobsinadtech.com

        Jon has over 23 years' of experience in the AdTech industry, has scaled and sold multiple companies in the space, is the creator of the popular AdTech Community chat group and is currently the co-founder of jobsinadtech.com


        In the show we discuss:

        - Jon's career journey

        - Key insights and lessons learned from successfully scaling multiple businesses

        - How the industry has evolved since he started

        - The importance of community in the AdTech industry

        - Finding the right culture for you

        - The inspiration behind jobsinadtech.com

        - The mission of the UK SAFC

        - His advice to those who want to excel in AdTech


        Sean's LI Profile: https://www.linkedin.com/in/sean-sentient/

        Jon's LI Profile: https://www.linkedin.com/in/walshjon/

        33 min
      • Ep.1 / Tom McKay / Head of Product & Strategy at Octave Audio

        Tom McKay discusses his career journey in AdTech and his current role as the Head of Product and Strategy at Octave Audio. He explains how Octave allows advertisers to buy digital audio ad inventory and offers audience segmentation for personalised advertising. Tom also discusses the challenges in the audio advertising space, such as the dominance of Spotify and the limitations of smart speakers. He highlights the importance of brand adoption in digital audio advertising and the potential for AI and machine learning in the industry. Tom shares advice for junior professionals, emphasizing the importance of learning from others and finding a supportive work environment.


        Sean's LI Profile: https://www.linkedin.com/in/sean-sentient/

        Tom's LI Profile: https://www.linkedin.com/in/tom-mckay-1ab2b0a4/

        42 min

      About Programmatic Pulse

      From the publisher's feed

      This podcast series will interview industry leaders in Programmatic, AdTech & MarTech to dissect their career journeys, strategies and actionable insights, providing an invaluable roadmap for those looking to excel in the space.