Programmatic Pulse

This week Sean is joined by Karan Singh, General Manager UK at Vistar Media to talk about all things Programmatic Out of Home.

Karan's LI Profile: https://www.linkedin.com/in/karan-singh-8207a537/

Sean's LI Profile: https://www.linkedin.com/in/sean-sentient/

This week Sean is joined by Stu Colman, Senior Director, European Identity at The Trade Desk.

Stu discusses his career journey in ad tech and the importance of identity in advertising. He explains that identity is the ability to understand a consumer and connect with them across different channels. He introduces the EUID solution from Trade Desk, which uses email addresses as durable identifiers to create a stable foundation for understanding consumers. He emphasizes the value exchange between publishers and consumers, highlighting the need to explain the benefits of providing email addresses. Building trust with consumers involves giving them choices and respecting their decisions. The conversation covers topics such as privacy, cross-device identity solutions, neurodiversity, and fostering an inclusive workplace. Stu emphasizes the importance of giving people choice and trust in privacy matters. He also discusses the need to adapt solutions to different cultural approaches and regional nuances. In terms of cross-device identity, he highlights the value of seamless experiences and personalized advertising. Stu predicts a future with a thriving open web alongside walled garden environments. He shares his personal journey of discovering his ADHD and emphasizes the importance of understanding and accepting oneself. The conversation concludes with a discussion on fostering an inclusive workplace and advice for excelling in the industry.

This week Sean is joined by Filippo Gramigna, Chief Operating Officer at Onetag. It was an honour to chat with Filippo about his career journey and the insights he has picked up along the way.

Filippo's career path from journalism to ad tech reflects the evolution of the industry and the challenges of adapting to new cultures and business environments.

Onetag's solutions are seriously good 😤 It was great to cover this in the episode.

Filippo's insights into leadership and career development emphasise the importance of attitude, methodology and continuous self-reflection in career progression.

This week Sean is joined by Joy Dean, Head of Addressable Attention, UK at Tobii. We start the conversation by discussing Joy's career journey in ad tech. She highlights the importance of understanding the market and building relationships with customers. Joy explains how Tobii uses eye tracking technology to collect data on attention and how this data can be used to optimize advertising campaigns. She emphasizes the need for high-quality data and continuous learning in the industry. Joy also shares advice for excelling in the ad tech field.

Joy's LI Profile: https://www.linkedin.com/in/thedigitaldean/

This week Sean is joined by Ronny Linder. Ronny is the Chief Product Officer and Partner at Relevant Digital Oy.

We talk about Ronny's career journey, and the challenges and opportunities for publishers in a privacy-first future. Ronny discusses the importance of understanding privacy regulations and the need for publishers to adapt and find alternative solutions. He also highlights the role of Relevant Yield in supporting publishers through the transition and mentions the use of topics and API solutions to maintain measurement effectiveness. The conversation covers various topics related to the ad-tech landscape and the challenges faced by publishers. The main themes include the impact of browser changes on measurement and monetization, key metrics for publishers to prioritize, the role of operational effectiveness, the potential of traffic shaping, the relationship between privacy frameworks and data transparency, and the future of remote working in the industry. The conversation also emphasizes the importance of passion, curiosity, and a people-focused attitude for excelling in the industry.

Sean's LI: https://www.linkedin.com/in/sean-sentient/

Ronny's LI: https://www.linkedin.com/in/ronny-linder-4453732/

Ep.24 | Mattia Salvi | Co-Founder & CEO at Aryel

Entrepreneurship. Start-Up to Scale-Up. Augmented Reality.

It was great speaking to Mattia , on the career journey he has been on so far and to hear where it is going. Aryel is on everybody's list of AdTech companies to watch out for. And for good reason. Learnt a lot from this one❗ Podcast Chapters;🎙 Early Career Journey🎙 Merging AR and Inventory with advertising🎙 Focus on marketing, creative and organic touchpoints🎙 Improving CTR and Engagements🎙 Future of AR Advertising 🎙 AR Advertising & Hardware Advancements🎙 Distribution and Partnerships are crucial 🎙 Focus on the Supply Chain 🎙 Advice for Excelling in the Industry

Shoutout to our proud sponsors - Relevant Digital Oy

Relevant Yield, a unified platform used by programmatic sellers to boost ad revenue, enhance programmatic operations efficiency and lower costs. It automates tasks and reduces reliance on developers, simplifying header bidding, especially server-side operations.

Summary

Respondology is a market leader in comment moderation on social media, working with brands and organizations to protect their audiences from hate, abuse, and toxicity. They provide three lines of defense for comment moderation: a customizable filtering dashboard, generative AI, and human moderators. Respondology works with a wide range of customers, including sports teams, consumer brands, and global organizations. Their solution helps create a safe space for fans, encourages positive engagement, and improves performance metrics such as return on ad spend and cost per acquisition. They differentiate themselves from censorship by focusing on removing abusive and toxic content while allowing constructive criticism and feedback. In this conversation, Sean and Alex discuss the different approaches to brand guidelines on social media platforms like Instagram, Facebook, YouTube, and TikTok. They also talk about the challenges of moderating content and dealing with spam and sex bots. Alex shares his experience of breaking into the UK market and emphasizes the importance of networking and maintaining relationships.

Proudly Sponsored by Relevant Yield - https://www.relevant-digital.com/relevantyield

This episode is sponsored by Relevant Yield, a unified platform used by programmatic sellers to boost ad revenue, enhance programmatic operations efficiency and lower costs. It automates tasks and reduces reliance on developers, simplifying header bidding, especially server-side operations.

Sean's LI: https://www.linkedin.com/in/sean-sentient/

Jon's LI: https://www.linkedin.com/in/jonathan-nash-a1848028/

https://www.thewomeninprogrammaticnetwork.com/

This week Sean is joined by Alex Savelyev, VP Product at Verve Group. Alex shares his career journey in AdTech, starting with an internship at a startup in Berlin. He quickly progressed from sales to account management and finance, eventually discovering his passion for product management. Alex explains the different levels and responsibilities in product management, emphasizing the need for a diverse skill set. He also discusses the length of time required to gain experience in each position. Finally, Alex provides an overview of the Verve Group, a privacy-first advertising technology company, and outlines the journey of a B2B ad tech product from concept to deployment. The conversation covers various aspects of product management, including the platform overview, the journey of an AdTech product, product validation, MVP phase, alpha and beta stages, making the product publicly available, measurement and reflection, feedback loop and continuous improvement, dealing with unsuccessful products, managing product managers in different verticals, and advice for junior product managers.

Proudly Sponsored by Relevant Yield -

Alex's LI: https://www.linkedin.com/in/alexandersavelyev/

This week Sean is joined by Guy Jackson, Chief Commercial Officer at RAAS Lab & Co-Founder at Launchpad Ad-tech. Guy discusses his career journey in the advertising industry. He shares how he got started in the industry and the key moments that shaped his career. Guy also talks about his experience at Teads and the transformation of the business. He then explains the motivation behind starting Launchpad Adtech Consultancy Group and the services they provide. Finally, Guy discusses his role as Chief Commercial Officer at RASLAB and the innovative technology they offer.

Sean's LI: https://www.linkedin.com/in/sean-sentient/

www.sentienttalent.com