Do you sometimes feel icky about self-promotion? Or you’re just unsure about how to get the word out so you can actually have an audience, a fan base, a following? In this episode and the next one we dive all in and around and over and through this topic. In this rich double-interview with Emily Zisman, a singer/songwriter who wants to know how to promote her work, and Arya Jha, a marketing & PR booking agent, who wants to share her insider expertise with entertainers - you’ll hear about the 70:20:10 rule, you’ll get creative marketing ideas, and learn exactly what booking agents are looking for when they produce shows. And this is just the beginning. Next week in Part II we’ll go deeper and take a look at the “inner game” mindset shift you need to make in order to get out there and actually start promoting your work. ​

You might also enjoy these episodes:

​Episode 9 Promoting Your Work Part II: Getting Over the "Ick" and The Art of the Vulnerable Share

​Episode 20 Vulnerability Is Sexy

Episode 22 10 Tips for Writing Your Stand-Out Artist's Bio


About Your Host, Holly Shaw

Holly Shaw, CHT  is a performance coach, creativity researcher and stand up comedian.  Growing up in Indianapolis, IN she convinced her parents she needed to go to Chicago to get her own agent when she was 14 years old and has spent a lifetime in film, T.V. and on professional stages all over the world as an actor, dancer, and director.

Now she shares her passion for the problems that artists face as a Creativity Coach and a Certified Hypnotherapist and has helped hundreds of artists, from Emmy award winning and Grammy nominated artists to world class choreographers overcome their anxiety, stage fright, impostor syndrome, and creative blocks so that they can create original work and totally kill it onstage again and again without feeling like they're selling out or losing their sanity.

In 2016, Shaw wrote and released her book, The Creative Formula: Compose, Choreograph, and Capture Your Masterpiece  which has become an Amazon bestseller.  In 2018 she launched the Performers & Creators Lab podcast which was named one of 2019's most outstanding podcasts by Databird Research. She teaches regularly at the SAG/AFTRA offices in L.A. and SF and runs creative laboratory workshops like the Comedy Lab Open Mic once a month at Monaghan's on the Hill in Oakland. Follow her on Instagram @hollyshawspritely