Episode 3:

In this episode, we chat to Place Advisory Director Lachlan Walker. Lachlan and Damian discuss past Brisbane market trends and what they can tell us about the future of the Brisbane property market. If you are wondering what the Brisbane property market is doing, this is the episode for you!

● Why research is important when it comes to reading the residential real estate market;
● The $7 - 8 trillion dollar residential property market and why it is the single biggest asset
class in Australia;
● The difference between reading the share market and sharing the property market;
● Why looking back can assist in providing transparency on the Brisbane property market;
● The factors that go into assessing predictions for the future of the Brisbane property
market;
● The biggest property trends in Brisbane over the past 20 years;
● The highs and lows in the Brisbane property market;
● The different segments of the Brisbane property market and how each has performed;
● What the biggest drivers are for the Brisbane residential property market, including
popular, infrastructure and investment, employment, price and affordability.
● The impact of interest rates on the Brisbane property market;
● The impact of the 2011 floods on the Brisbane property market and how it has impacted
the growth of the market;
● The impact of perception on the property market;
● The impact of the mining industry on the Brisbane property market and the highs and
lows that have resulted from it.
● The current state of the Brisbane property market, and the differences between the
Brisbane market and the southern states;
● The traditional Brisbane property market cycle;
● The impact that southern population migration is having on the Brisbane property
market;
● The outlook for Brisbane housing in the next few years;
● The current state of the off the plan apartment market in Brisbane;
● The current state of the higher end property market;
● Why past factors indicate that the Brisbane property market might be ready positive
growth.

Lachlan Walker is a Director of Place Advisory. Visit: http://www.placeprojects.com.au/research/ 
for more information.

To download a copy of the Brisbane Market Report, head to: www.eplace.com.au/podcast 

Episode 2:

In this episode, we are discussing the importance of social media in the marketing of your home.

● Why social media is so important as a marketing channel in 2018;
● Why vendors need to consider incorporating social media into the marketing for the sale
of their home;
● The value of social media in capturing ‘passive’ buyers as well as active buyers;
● The two elements of a successful social media marketing campaign for selling a home;
● The power of creating property video that tells a story about a home;
● The power of Facebook advertising and the ability to target specific audiences;

● How digital and traditional advertising can work together to capture the whole market,
create competition and ultimately drive a premium price outcome;
● The ability to track and measure the success of a social media campaign;
● What remarketing is and how it can be used to amplify your marketing campaign;
● The power of Facebook live and how to use it to preview properties before they hit the
market;
● How rapidly social media is changing and the opportunity that it presents for sellers;
● Channels other than Facebook and Instagram to consider, including LinkedIn and
YouTube.

Stevie Dillon is the Director of Stevie Says Social, a Social Media and Content Marketing Consultancy. Her website is:
www.steviesayssocial.com

and you can follow her on Instagram at:
www.instagram.com/steviesayssocial

To download a copy of the Brisbane Market Report, head to:
www.eplace.com.au/podcast 

Episode 1:

In this episode, we are discussing ‘off market listings’, and when to consider it as a sales strategy for your home as well as how buyers should deal with properties listed in this way.|

We cover:

● What an off market listing is;
● The local Brisbane trends around off market transaction and how it differs from Sydney
and Melbourne;
● The benefits of off market transactions within the Brisbane market from a sellers
perspective;
● When to consider an off market transaction;
● The value of off market transactions for properties with scarcity;
● Why using off market transactions for a ‘quick sale’ can be a dangerous move;
● Using an ‘off market’ strategy at the beginning of a sales campaign as a pre-launch
strategy;
● The markets that are the most effective for an off market transaction;
● The principle of supply and demand;
● The importance of having a sales agent that can read the market well when deciding
whether to undertake an off market sale;
● A suggested timeline for carrying out a full sales strategy incorporating an off market
component at the outset;
● How buyers should deal with a property listed off market and how to ensure that you can
secure a property in this environment.

To download a copy of the Brisbane Market Report, head to: www.eplace.com.au/podcast