Hup Seng ping pong biscuits are no stranger to most Malaysian households as they are a classic snack that we grew up with, dipping the biscuits into our favourite hot beverage. We speak with the family’s 2nd generation, Kerk Chian Tung, Executive Director of Hup Seng Industries Berhad, to share with us the legacy of the company, maintaining product quality, keeping true to its brand values, dividend yields, and how it intends to stay profitable in these challenging times.