Where does your firm brand end and your personal brand begin? How can you as a marketer, stand out in the marketplace and develop your own personal brand? Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought. Subscribe on iTunes Visit PSM.show for more

R-E-S-P-E-C-T. Find out what it means to me. Do you have a problem getting respect in your firm? You're not alone. Today's episode is all about how to earn and find respect within your firm.     Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.   Subscribe on iTunes   Visit PSM.show for more

 

You write. You design. You record. You edit. You publish... but after you've finished creating your amazing marketing assets, how do you share them with the rest of the world? Today's episode is all about the importance of marketing your marketing.   Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.   Subscribe on iTunes   Visit PSM.show for more

 

How do you get content from your technical professionals within your firm? You need a "content whisperer" of course. Danielle Gray joins us this episode, and talks about why she thinks getting content can actually be FUN. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought. Subscribe on iTunes Visit PSM.show for more

In this episode of PSM Show, Josh Miles and guest Nick Westergaard discuss the finer points of branding and Nick's new book, "Brand Now."   Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.   Subscribe on iTunes Visit PSM.show for more

In this episode of PSM Show, David Lecours and Josh Miles discuss the value of developing your "about our firm" story.   Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.   Subscribe on iTunes Visit PSM.show for more

Chris Parson is CEO of Knowledge Architecture where he heads up research, marketing, and corporate operations.   Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought. Subscribe on iTunes Visit PSM.show for more

In this episode of PSM Show, David Lecours and Josh Miles discuss presenting new ideas, along with a few tips and tricks for selling your ideas to peers, team mates, managers, and owners. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought. Subscribe on iTunes Visit PSM.show for more

Our Guest is Cal Harrison His firm, Beyond Referrals, provides sales training and consulting to professional services. He is also an advisor and trainer to governments and large organizations that purchase professional services. And he is on a mission to replace Requests for Proposals (RFPs) with Qualifications Based Selection (QBS).   Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought. Subscribe on iTunes Visit PSM.show for more

In this episode of PSM Show, David Lecours and Josh Miles discuss the basics of SEO (search engine optimization) and how you can focus on the basics to help your website better rank for search terms that matter. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought. Subscribe on iTunes Visit PSM.show for mor