The multi-generational workforce presents a multitude of challenges, but what if there were simple tactics to harness the digital native powers of the millennial generation, as well as to empower the x-ers and baby boomers. Josh discusses their book, "Counter Mentor Leadership" with Kelly Riggs and Robby Riggs. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought. Subscribe on iTunes Visit PSM.show for more

How will you stand up against the competition if you don't know what they're doing? A competitive audit is a great way to review how your marketing messages and content compare to your peers and competitors.   Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.   Subscribe on iTunes   Visit PSM.show for more

Is it possible to have expertise on the topic of expertise? David interviews author, consultant, and publisher, David C. Baker.   Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.   Subscribe on iTunes   Visit PSM.show for more

Marketing is full of noise. How can you possibly stand out as an expert in your field? Josh and David explore the challenges and benefits of taking your message to the spotlight, with public speaking. They discuss how to get started, and tips for finding venues to speak.   Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.   Subscribe on iTunes   Visit PSM.show for more

On this special episode of PSM Show, David Lecours interviews Jason Milicki from Rattleback to get his take on event marketing, and his latest event, thoughtleadershipseminar.com.   Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.   Subscribe on iTunes   Visit PSM.show for more

With the rise of digital marketing, are all traditional print marketing tactics officially out of style? Josh and David discuss the pros and cons of print marketing in today's professional services firm, and how some print tactics may actually benefit your marketing efforts.

Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.

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In this episode of PSM Show, Josh Miles welcomes special guest, Nicole La from TEECOM to discuss the importance of recruitment marketing to win the war for talent.    Subscribe on iTunes http://psm.show

In this episode of PSM Show, David Lecours and Josh Miles discuss the power of positioning for your firm, and different exercises you can explore to find your positioning.

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In this episode of PSM Show, David Lecours and Josh Miles discuss the power of video in professional services marketing, and the benefits of introducing your people to various audiences.

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In this episode of PSM Show, David Lecours interviews co-host Josh Miles about the process of writing the second edition of his new book, Bold Brand 2.0. Josh and David discuss why Josh embarked on writing a new edition, the war for talent in A/E/C, and what makes for a good trademark.

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