Brad and Scully discuss the age of the wisdom worker. In addition, they examine the optimal social media posting times; and the best practices for creating socially conscious ads. Brad and Scully interview Vanessa Klomp, imageseven Account Manager, on the importance of proofreading. This week’s school marketing example: the effective use of market research presented in the Sensis social media report. The rants and raves segment looks at some functional ways to think differently in your marketing.

Brad and Brendan Schneider, Director of Advancement at Sewickley Academy, Pittsburgh, discuss video benchmarks to be aware of. In addition, they examine the latest global internet trends; and the role of a Net Promotor Score at your firm. Brendan also shares his top three online marketing tools. This week’s professional services marketing example: the new podcast from The Scots College, Sydney. The rants and raves segment looks at behavioural data and how it should be used.

Brad and Scully discuss current content marketing trends. In addition, they examine marketing content audits; and the latest martech trends to consider. Brad and Scully interview imageseven Creative Manager, Hayley Emmett on the importance of the brief. This week’s professional services marketing example: using content for departments other than marketing. The rants and raves segment looks at the place of serendipity in the world of digital marketing.

Brad and Scully discuss who is responsible for customer service; and the evolution of inbound content. In addition, they examine the role of SEO and how it fits in with what your audience wants. Brad and Scully interview Suzanne Willcock, Senior Account Manager at imageseven, on the topic of visual identity. This week’s professional services marketing example: an informative piece of content marketing from Deloitte. The rants and raves segment looks at the schools funding debate.

Brad and Scully discuss the role of influencer marketing for your firm and how it can be a great addition to your content marketing strategy. In addition, they examine the difference between marketing content and content marketing. Brad and Scully interview Peter Ion, Lead Creative at imageseven, on visual identity and branding. This week’s professional services marketing example: a Heineken advertisement that brings people together the right way, not the Pepsi way. The rants and raves segment looks at an old book by Google titled, “The Zero Moment of Truth.”

Brad and Scully discuss the reason why you shouldn’t use revenue as a key performance indicator. In addition, they examine the fact that Google and Facebook now control 20 percent of global media ad spend; and displaying culture through your brand. Brad and Scully interview Rita Kilroy, imageseven Senior Account Manager, on lead generation and inbound marketing. This week’s professional services marketing example: fixing inappropriate advertising mistakes the correct way. The rants and raves segment looks at how to persuade your boss to pay for your marketing training.

Brad interviews Brian Massey, head of conversion optimisation agency, Conversion Sciences. Brad and Brian discuss the role of conversion optimisation for low traffic sites and the steps for diagnosing your websites conversion issues. Brian also explains how to rank these issues in order of importance and role. In conclusion, Brian gives examples of generalising words to classify your site issues and determine major conversion problem areas, highlighting the importance to test changes gradually.

Brad and Scully discuss why actions come before words when your solving problems. In addition, they examine the importance of content metrics; and the role of a rebrand when representing a change in direction of a firm. Brad and Scully interview imageseven Account Coordinator, John ‘Jiggles’ Igglesden, on the process for podcasting. This week’s professional services marketing example: the powerful Alcohol Think Again campaign that highlights the connection between alcohol and cancer. The rants and raves segment looks at an effective analogy from Seth Godin to continually maintain all aspects of your brand.

Scully interviews Adam Marshall, Managing Director of Carat Perth – the fastest-growing global media agency. Andrew and Adam discuss the definition of media buying and the role it plays in the media industry. Adam then differentiates the media buying process and the media planning process. He also talks about the importance of measurement in the media industry and its role in demonstrating effectiveness and efficiency. Scully and Adam also discuss brand safety, the dangers that social media can create for your firm’s image, and programmatic media trading.

Brad and Scully discuss the new role of social media in internal communications; and YouTube’s 10,000 view limit for content creators. In addition, they examine the ideal copy length. Brad and Scully interview imageseven Senior Account Manager, Caitlin du Toit, regarding responding to negative feedback on social media. This week’s professional services marketing example: Nike’s engaging use of WhatsApp, demonstrating how effective personalising your marketing can be. The rants and raves segment looks at the massive failure of Pepsi’s latest advertisement.