Brad and Scully discuss why some big brands are boycotting their YouTube advertising and the importance of brand image. In addition, they examine the popularity of newsletters. They also consider mobile applications in the post app era. Brad and Scully interview imageseven Account Manager, Tess Palmyre, on the subject of blog writing for SEO versus writing for real people. This week’s professional services marketing example: a genius cyberbullying prevention app called Reword. The rants and raves segment looks at a computer-generated painting to highlight the issues of automated content creation, specifically in blog writing, and the future of non-manual written content.

Brad interviews Gabrielle Dolan, a professional storyteller and writer, regarding her book, Stories for Work. Brad and Gabrielle discuss the three main parts of the book: Shaping, Sharing and Case Studies. The shaping chapters examine the four styles of stories useful in business and why day-to-day stories are often the most powerful and engaging. The eight sharing chapters look at the different places and ways in which you can share your stories and the case studies section examines some real-life examples of storytelling in business.

Brad and Scully discuss news that marketers are changing their messaging before it can work. They also discuss virtual reality and why it is important not to get caught up in tech fads. In addition, they examine why it’s vital to live out your brands beliefs. This episode’s commonly asked professional services marketing question looks at 16 tips to better manage your time as a digital marketer. This week’s professional services marketing example: a well-crafted Volvo ad with engaging storytelling using an historic speech. The rants and raves segment looks at Monocle magazine’s ten years of print and why you don’t need to wait for a milestone to change your image.

Brad and Scully discuss an informative infographic that shows the advantages of event marketing for your content strategy. In addition, they examine Snapchat and the dangers of over-reliance on social media. They also discuss the use of tone in copywriting and an effective new tool from Contently for analysing your tone. This episode’s commonly asked professional services marketing question looks at the best practices for writing this year’s annual report for your firm. This week’s professional services marketing example: how not to make a recruitment video using an example from the Australian Department of Finance. The rants and raves segment looks at the continued and extensive use of politics to create content.

Brad interviews Amanda Reid, imageseven’s media strategist. They discuss the role of a media strategist and why they are still important. In addition, they examine how to make the most of a media strategist regardless the size of your budget. They also discuss the rise of digital marketing and what that means for traditional media. Brad and Amanda also look at how a media strategist arrives at their recommendations. In conclusion, Amanda explains what every decision maker needs to understand about media planning.

Brad and Scully discuss how Cornell Tech have used content marketing to tell the world about their amazing projects. In addition, they examine the learning opportunities that can be obtained from marketing mistakes; and questions you must ask any potential advertising technology partner. This episode’s commonly asked professional services marketing question looks at how to boost social media engagement without spending more on advertisements. This week’s professional services marketing example: An excellent example of storytelling from St Ives Home Care. The rants and raves segment looks at the further politicisation of many of the advertisements at the Super Bowl this year.

Brad interviews Hinge Research Institute Research Director, Lee Frederiksen. They discuss the 2017 High Growth Study recently released by the Institute and the areas on which the study focused. In addition, they examine the most significant findings from the study and how they compare to the 2016 study. Brad and Lee also discuss the concepts of specialisation and differentiation and their relation to growth. They conclude the interview by examining the techniques used by high growth firms and why they work.

Brad and Scully discuss what it means to be an agile marketer and why it’s important. In addition, they examine why your content is helpful for attracting the best talent; and how creativity fits with marketing best practices. This episode’s commonly asked professional services marketing question looks at project management for marketers. This week’s professional services marketing example: Joho’s coffee and the engaging online story of their product. The rants and raves segment looks at the Association for Data-driven Marketing and Advertising (ADMA) and its controversial decision to have Matthew Oczkowski, the man responsible for the Trump campaign advertising data, speak at their next conference.

Brad interviews Brian Massey, the head of conversion optimisation agency, Conversion Sciences. Brad and Brian discuss conversion optimisation, how it helps online marketers and how it differs from tools like Google Analytics. They also discuss the definition of conversion optimisation and how it is all about understanding your online visitors. In addition, they look at the differences that arise between the online feedback that consumers give and their actual online browsing habits. In conclusion, Brad and Brian discuss how low traffic websites can use conversion optimisation.

Brad and Scully discuss the concept of the modern hybrid marketer and why marketers need have a broad range of technological skills. In addition, they examine the idea that all content marketers need to make more time to write and the relevance of the human element within the content we create. This episode’s commonly asked professional services marketing question looks at the importance of having purpose built-in to your brand. This week’s professional services marketing example is Campos coffee­ a good example of having purpose within a brand. The rants and raves segment looks at an infographic containing companies in the martech (marketing technology) market.