In this special episode of PSM, Brad interviews Ron Baker, founder of VeraSage Institute – a leading think-tank dedicated to educating professionals internationally. Ron is also the author of seven bestselling books and a radio talk show host. In this podcast, Brad and Ron discuss the benefits of value pricing compared to pricing by the billable hour, bearing in mind that pricing is the number one driver of profitability.

In this special episode of PSM, Brad interviews one of the world’s leading consultants and thinkers of how professional service firms market themselves, Tim Williams. Tim is the Founder and Managing Director of Ignition Consulting Group, Salt Lake City, and author of Positioning for Professionals. In this podcast he shares how to differentiate you’re your way to success.

In this special episode of PSM, Brad interviews Content Marketing Institute Chief Strategy Officer and author, Robert Rose, about the book he co-authored Experiences: The 7th Era of Marketing. Brad believes what Robert says will affect how you think about the future of your marketing and make you view marketing through a different lens.

Brad and Scully discuss the concept of brands having their own unique brand personality. In addition, they examine the slump of ad agencies in 2016 and if they will make a comeback in the new year. They also discuss six questions to consider before drafting your 2017 content marketing plan. This episode’s commonly asked professional services marketing question looks at how to determine when to update your brand. This week’s professional services marketing example: onsite tours and why it’s important to see your potential customers face-to-face. The rants and raves segment looks at the role of language when discussing creativity.

Brad and Scully discuss Facebook’s issue with fake news. In addition, they examine the strength of the content management system, WordPress; and Google’s 200 ranking factors.

This episode’s commonly asked professional services marketing question looks at five ways marketing analytics is broken and how to fix it. This week’s professional services marketing example:

How to make your blog go viral. The rants and raves segment looks at how big changes from Facebook, Snapchat and Pinterest will affect marketers.

Episode links:

Is Facebook in danger of becoming the next Taboola?

https://contently.com/strategist/2016/11/16/facebook-fake-news-problem/

Why WordPress isn’t scared of Facebook, Snapchat, or the future of publishing

https://contently.com/strategist/2016/11/08/wordpress-publishing-future/

Google’s 200 ranking factors: The complete list

http://backlinko.com/google-ranking-factors#

Five ways marketing analytics is broken (and how to fix it)

http://www.marketingprofs.com/opinions/2016/31067/five-ways-marketing-analytics-is-broken-and-how-to-fix-it

What makes one million people read, share and subscribe to a blog?

https://www.marketingmag.com.au/hubs-c/makes-one-million-people-read-share-subscribe-blog/

Brad interviews Jonathan Winchester, founder of Shopper Anonymous, one of the world’s leading mystery shopper companies.  Jonathan shares how he started mystery shopping for professional services firms. Brad and Jonathan continue with a discussion on the results of a study conducted on the performance of law firms across the United Kingdom. The study focused on the performance of the firms, based on their walk-in presence, website and phone enquiries. They also discuss some conclusions that were drawn and what firms need to do to improve their client service.

Brad and Scully discuss news that marketers are putting more time into managing marketing technology then the marketing itself. In addition, they examine the implications of Adstream’s acquisition of advertising content management and distribution company, Dubsat; and the discontinuation of Vine by their still relatively new owners, Twitter. This episode’s commonly asked professional services marketing question looks at how to handle your social media in a crisis. This week’s professional services marketing example: Buzzfeed’s recipe video series, Tasty, and how it dominates its audience with the creative use of Facebook video. The rants and raves segment looks at the importance of applying insight in marketing decisions.

Insights into the world of professional services marketing, presented by Brad Entwistle and Andrew Sculthorpe. Brad interviews Howard Behar, an author, speaker and advisor, and the former President of Starbucks North America and Starbucks International. Brad and Howard discuss servant leadership in business; how Howard developed his own servant leadership; the power of a people-centred work culture; the position of values in a company; and Howard’s 6 P’s.

Brad and Scully discuss a controversial article by Mark Ritson, ‘Is content marketing a load of bollocks?’ In addition, they examine a practical guide to A/B testing; and the differences between B2B and B2C marketing automation. This episode’s commonly asked professional services marketing question looks at how to optimise content with Google Analytics. This week’s professional services marketing example: increasing your conversions by upgrading your value proposition. The rants and raves segment looks at some positive and negative responses from industry experts to Mark Ritson’s article.

Brad interviews Lee Frederiksen, Research Director of Hinge Research Institute, dedicated to studying high-growth professional service firms and their clients. Brad and Lee discuss the 2016 High Growth Study and why Hinge perform the study annually. In addition, they consider five growth strategies used by professional services firms to grow their business. Another interesting point discussed is the comparison of organic growth versus growth through acquisitions. Finally, Lee shares insights on the growth benefits of being a visible expert.