Brad and Scully discuss the most annoying social media habits some brands have. In addition, they examine the possibility of podcasters abandoning Apple; and why some marketers’ frequency for blogging is too high. This episode’s commonly asked professional services marketing question looks at how to produce a remarkable event. This week’s professional services marketing example: how to market yourself as an expert. The rants and raves segment looks at 10 tips for telling great brand stories with online video.

Brad and Scully discuss the elements that make a thoroughly modern marketer; and whether the rapid growth of content marketing will make the content bubble burst. In addition, they examine the big move by consultancy firm, Accenture, who will venture into the world of marketing with the creation of a one square kilometre content marketing centre. This episode’s commonly asked professional services marketing question looks at the top 5 search engine optimisation (SEO) questions. This week’s professional services marketing example: Coady Architects’ successful  move for obtaining business abroad. The rants and raves segment looks at GoPro’s impressive use of storytelling with the use of their new drone.

Brad and Scully discuss the Olympics and three contradictions that define the Olympics brand. In addition, they look at four ways to productively train your marketing team; and how to keep coming up with new blogging ideas. This episode’s commonly asked professional services marketing question looks at how to set up the best blog for your firm. The professional services marketing example: a clever marketing campaign from the Swedish Tourist Association. The rants and raves segment looks at how some brands are starting to question whether they over-invested in digital marketing.

Brad and Scully discuss the benefits of using tailored solutions compared to all-in-one marketing clouds for marketing technology. In addition, they question if social media is the most engaging channel for marketing; and the digital marketing skills gap. This episode’s commonly asked professional services marketing question looks at managing your firm’s reputation. This week’s professional services marketing example: Vidyard’s useful blog on how they created new videos for their website. The rants and raves segment looks at a social media engagement study on the first half of 2016; and some powerful audio stories shared by the Royal Commission into Institutional Responses to Child Sexual Abuse.

Brad interviews Erika Heald, a content marketing and social media consultant based in San Francisco. Erika and Brad discuss brand voice and the role that it plays in a firm. They look at why having a clear brand voice is important even when many firms have marketing issues that are considered bigger and more important. Brad and Erika also explore the five steps Erika uses to define and use brand voice when she is consulting. In conclusion, they discuss the difficulties a Professional Services Firm could face when they initially consider their brand voice.

Episode links:

5 easy steps to define and use your brand voice

http://contentmarketinginstitute.com/2015/10/define-brand-voice/

Erika Heald

http://www.erikaheald.com/

Brad and Scully discuss how the benefits of frequent emailing outweighs the loss of subscribers. In addition, they examine the success of Google against the fall of Yahoo; and how Google’s Accelerated Mobile Pages update will affect marketers. This episode’s commonly asked professional services marketing question looks at the top ten reasons to write listicles. This week’s professional services marketing example: Interior design firm, Unispace’s excellent website. The rants and raves segment looks at content marketing predictions for 2017.

Episode links:

You’re not sending enough B2B email

http://conversionsciences.com/resources/cro-industry-reports/b2b-email-frequency-report/

Your customer creation equation: Unexpected website formulas of the conversion scientist

https://www.amazon.com/Your-Customer-Creation-Equation-Unexpected/dp/0983330735

A tale of two brands: Yahoo’s mistakes vs. Google’s mastery

http://knowledge.wharton.upenn.edu/article/a-tale-of-two-brands-yahoos-mistakes-vs-googles-mastery/

How Google’s big AMP update will affect marketers and publishers https://contently.com/strategist/2016/08/04/google-amp-will-affect-marketers-publishers/

Top 10 reasons to write listicles

http://www.wyliecomm.com/2016/08/top-10-reasons-to-write-listicles/

Unispace

https://www.unispace.com/

5 content marketing predictions for 2017

http://www.convinceandconvert.com/content-marketing/content-marketing-predictions-for-2017/

The biggest content marketing trends in 2017

http://contentmarketinginstitute.com/2016/08/content-marketing-trends/

Brad interviews Gabrielle Dolan, co-founder of the leading storytelling company in Australia, and expert in business storytelling and thought leadership, as well as being a teacher, consultant, speaker and author. Gabrielle is also a partner with Thought Leaders Global and works with organisations to help them gain a competitive edge with thought leadership. Brad and Gabrielle discuss the importance of storytelling for business leaders and how to use it in a business context for messages to resonate with clients and other stakeholders. They also talk about what makes an effective story and some common mistakes in storytelling. Gabrielle concludes with some suggestions on how marketers can take the first steps in using storytelling in their marketing efforts.

Episode links:

Gabrielle Dolan

http://gabrielledolan.com

Business Storytelling Online Program – 25 percent discount for PSM listeners, just add the coupon code mentioned in the podcast

https://gabrielle-dolan.mykajabi.com/store/viS4gWia

Ignite, Hooked and Storytelling for Job Interviews – Gabrielle Dolan

https://www.amazon.com.au/s/ref=nb_sb_noss?url=search-alias%3Daps&field-keywords=gabrielle+dolan

Brad and Scully discuss the importance of putting people before your technology. In addition, they examine Pokémon Go and the case for augmented reality; and an infographic of the brief history of content marketing. This episode’s commonly asked professional services marketing question looks at how to manage a communications crisis. This week’s professional services marketing example: an excellent article on branding strategies to help firms refresh their image. The rants and raves segment looks at sharing your vulnerabilities.

Episode links:

Business technology implementations are no longer an IT matter

https://www.marketingmag.com.au/hubs-c/75909-2/

Opinion: Pokémon Go and the case for augmented reality

http://www.contagious.com/blogs/news-and-views/opinion-pokemon-go-and-the-case-for-augmented-reality

Infographic: The history of content marketing

https://contently.com/strategist/2016/07/19/infographic-the-history-of-content-marketing/

How to successfully manage a communications crisis

http://info.imageseven.com.au/psm-blog/how-to-manage-a-communications-crisis

Branding strategies help firms make over their image and develop fresh appeal for generation Y employees and clients

https://www.canadianarchitect.com/features/new-identities/

Share your vulnerabilities

https://www.marketingmag.com.au/hubs-c/share-your-vulnerabilities/

Brad and Scully discuss seven ways Facebook’s big algorithm change will affect marketers. In addition, they examine 25 questions you should ask when interviewing for a new marketing position; and are marketers using the metrics that matter? This episode’s commonly asked professional services marketing question looks at five of marketing’s most frequently asked questions. This week’s professional services marketing example: Google Apps Referral Program. The rants and raves segment looks at ABC Radio National’s, Download This Show.

Episode links:

7 ways Facebook’s big algorithm change will affect marketers and publishers

https://contently.com/strategist/2016/06/29/7-ways-facebooks-big-algorithm-change-will-affect-marketers-and-publishers/

Agencies: 25 interview questions you should be asking new hires

http://www.workflowmax.com/blog/agencies-25-interview-questions-you-should-be-asking-new-hires

Are marketers using the metrics that matter?

https://au.marketo.com/analyst-and-other-reports/are-marketers-using-the-metrics-that-matter/

Answers to 5 of marketing’s most frequently asked questions

http://blog.hubspot.com/marketing/marketing-experts-answer-questions-fea

B2B Referral Program examples: Google Apps

http://www.referralcandy.com/blog/b2b-referral-program-examples-google-apps/

ABC Radio National: Download This Show

http://www.abc.net.au/radionational/programs/downloadthisshow/online-media-and-making-money/7560304

ABC Media Watch: Perfect storm facing digital news

http://www.abc.net.au/mediawatch/transcripts/s4481060.htm

Brad and Scully discuss how marketing is a love affair with customers. In addition, they examine how age and life stage no longer hold the same relevance and it’s time to rewrite the marketing rules; and 64 online writing tools for writers, bloggers and authors. This episode’s commonly asked professional services marketing question looks at how to tell the story of your firm. This week’s professional services marketing example: Axway’s clever way to use LinkedIn. The rants and raves segment looks at why every election goes negative in the end.

Episode links:

Make love, not war

https://www.marketingmag.com.au/hubs-c/make-love-not-war/

It’s time to rewrite the marketing rules on age and generation

https://www.marketingmag.com.au/hubs-c/time-rewrite-marketing-rules-age-generation/

64 online writing tools for writers, bloggers and authors

https://writingcooperative.com/64-online-writing-tools-for-writers-bloggers-authors-40128393adce

MindNode

https://mindnode.com/

How to tell the story of your firm

http://info.imageseven.com.au/psm-blog/how-to-tell-the-story-of-your-firm

Case study: Axway LinkedIn

http://www.anvilmediainc.com/outcomes/case-studies/axway-linkedin-ppc-case-study/

Axway

https://www.axway.com/en