Inside Independent Publishing (with IBPA)

Public speaking for authors, a brief overview with Cheryl Callighan of The Author's Assistants

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Giving talks about your book at associations, clubs, schools, and luncheons is a great way to connect with readers, develop sales, and establish your credibility as an expert in your field. Industry veteran Cheryl Callighan goes over the basics.

Topics include:
  • Why are speaking engagements good for authors?
    • (1) They establish your credibility and act as a calling card.
    (2) They help spread your mission.
    (3) They can generate additional income.
  • Finding speaking gigs and associations using Google and other online resources.
  • When to start setting things up: 6 months to 1 year in advance!
  • The speaker’s contract.
  • Content: usually based on the book.
  • The importance of reviews and testimonials to build your reputation as a speaker.
  • Join Toastmasters to polish your speaking skills.
  • Managing back of the room sales: don’t forget sales tax! Hint: get an assistant!
  • Stay focused and know your audience
    • Links

    The Author’s Assistants

    https://www.theauthorsassistants.com/
    https://www.facebook.com/pg/TheAuthorsAssistants

    Find a Toastmasters Club near you!

    https://www.toastmasters.org/find-a-club

    Participants

    Cheryl Callighan is a Master Virtual Assistant and Professional Author's Assistant with over 35 years of executive administration/project management.

    Peter Goodman (host) is publisher of Stone Bridge Press in Berkeley, California. He began his publishing career in Tokyo, Japan, in 1976. A longtime member of IBPA, he has served on the IBPA board and as IBPA board chair.

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