Punk Rock HR

Punk Rock HR

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Punk Rock HR episodes

  • 089: The Art and Science Behind Turning Customers and Employees Into Fans with David Meerman Scott

    Let’s Fix Work Episode 89: Ready to jump into the new year with a talk about marketing, sales, and music? Perfect, then you are in for a treat! My guest this week is David Meerman Scott. He is a business performance consultant, entrepreneur and bestselling author of Fanocracy: Turning Fans Into Customers and Customers Into Fans. He co-wrote the book with his daughter, Reiko. In this episode, we talk about his book and what it's like to work with someone you love as a colleague and peer. 

    We also explore the art and science behind turning customers and employees into fans. And at one point, our conversation turned to music, art and the Grateful Dead. So if you're interested in listening to a far-ranging conversation about neuroscience, marketing, sales and music, tune into this episode of Let’s Fix Work.

    Oh and if you're ready to make a real change in your workplace, start today by subscribing to Let’s Fix Work on the Apple Podcasts app, iTunes, Stitcher or wherever you listen to podcasts. If you feel moved to do so, please leave a five star rating and review. Lastly, share the show with a friend, colleague or co-worker who you think would enjoy our episodes. Real change starts with you. Thank you! 

    In this episode, you’ll hear:

    1. In this age of social media and networking, hear why David is excited to bring back the idea of real human connection
    2. All about his book, Fanocracy; including what’s it about, who it’s for and why we should care about fans, anyway
    3. The neuroscience of fandom and the concept of mirror neurons
    4. Some prescriptive techniques David and Reiko identified; which you can use to develop fans for your business or brand
    5. Advice for brands or companies who have lost some fans or are struggling to get fans
    6. The complicated role of employees as fans 
    7. Resources from this episode:

      Fanocracy: Turning Fans Into Customers and Customers Into FansDavid’s websiteDavid on LinkedInRead more from LaurieWork with Laurie

       

      EPISODE CREDITS:

      If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

      He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

      Find out more at https://emeraldcitypro.com 

      36 min
    8. 088: Becoming a Thought Leader in 2020

      Let’s Fix Work Episode 88:

      A lot of people are making a big deal about the end of the decade. I am not one of those people. As we close out another year, today's show is not a wrap up episode. Instead, as we leave 2019 and head into 2020, I would like to take this opportunity to talk about something that's on my mind. In the HR community a lot of people are talking about influence and thought leadership. Some people think those words are played out. But there are people in the HR world who do want to be thought leaders and influencers. They have something smart to say about fixing work. I love these individuals. 

      And it’s not just in the HR world where I see this shift happening. There's a cultural movement happening. More and more people feel the need to educate. More people are feeling the need to teach. They have a message to share. 

      Are you one of those people who wants to be a thought leader? Do you have a message of hope? Well, if you do, I have some tips for you. So if you want some tactical tips and strategies on becoming a thought leader in 2020, then sit back and listen to this episode of Let’s Fix Work.  

      In this episode, you’ll hear:

      1. The importance of being comfortable within your own skin and with the title of ‘thought leader’
      2. A reminder that you can’t compete or influence if you are not putting yourself and your content out there
      3. Understanding that everyone has a competitor and some ways to audit and stop your competition 
      4. Realize that in order to become a thought leader or influence, you have get in the mix and be where the conversations are happening
      5. Why you must be willing to take risks and be willing to be ostracized from the people you absolutely love and adore 
      6. Resources from this episode:The Gap Between the Good and FamousRead more from LaurieWork with Laurie***

        EPISODE CREDITS:

        If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

        He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

        Find out more at https://emeraldcitypro.com 

        18 min
      7. 087: BFF Chat: Wellbeing and Work in 2020 with Jennifer McClure

        Let’s Fix Work Episode 87

        This week my BFF, Jennifer McClure, joins me on the podcast. Jennifer is a professional speaker and business advisor. She helps leaders embrace the future of work and leverage their influence to create positive, lasting change in and through their organizations. She is also the CEO of DisruptHR, an information exchange designed to energize, inform, and empower people in the HR field. 

        Today’s episode is a great representation of what happens when Jennifer and I get together to chat. We typically start off on one topic, in this case it was my book writing and publishing journey, and move on to the next, in a somewhat rapid-fire succession. You’ll hear us chat about work, including our 2020 work outlook and epiphanies about time management. We also discuss burnout and rethinking the way we view business.

        So if you want to hear two BFFs talk about the importance of slowing down, our outlook on work in 2020, and some other random topics, then relax and enjoy this episode of Let’s Fix Work. 

         

        In this episode, you’ll hear:

        1. About Laurie’s book writing journey, the editing process, and what to expect in the new year and beyond
        2. Goodreads and Amazon as incredibly important platforms for authors and how Laurie’s publishing team is prepping for her book launch later next year
        3. Where in the world is Jennifer McClure? Some of the sights and sounds she will be traveling to in 2020
        4. Jennifer’s epiphanies around time management, which she had while recovering from a horse-riding accident
        5. What we are excited about for 2020, including doing things a little bit differently in our lives, including getting a bit more sober and taking a time Sabbath  
        6.  

          Resources from this episode:

          Jennifer McClure

          Impact Makers Podcast

          Emerald City Productions

          Read more from Laurie

          Work with Laurie

           

          ***

          EPISODE CREDITS:

          If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

          He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

          Find out more at https://emeraldcitypro.com 

           

          44 min
        7. 086: It’s Time to Fix Work with The Self-Leadership Summit

          Let’s Fix Work Episode 86

          When my podcast producer, Danny Ozment, first told me about virtual summits, I was like, “Wait, what is that all about?” Once I learned more, I realized a virtual summit is a fantastic tool for inner work. The theme in my life and my work for many years has been to help people explore their inner selves and solve their own problems. To affirm that theme, at the tail end of 2019 I am holding The Self-Leadership Summit, a virtual summit to help attendees move from a state of learned helplessness to active leadership, in their own lives. 

          The process of self auditing, of understanding our values, of knowing who we are and where we want to go in the world, is the first step in moving toward self-leadership. Sure, you can hire a life coach or business coach, work with a mentor or be part of a mastermind, but you really need to know yourself first. We fix work by fixing ourselves. If you want to learn more about The Self-Leadership Summit, including the speakers and presentations, relax and enjoy this episode of Let’s Fix Work. 

           

          In this episode, you’ll hear:

          1. The short and sweet definition of a virtual summit 
          2. The Self-Leadership Summit, what it’s all about
          3. Speakers who will be appearing, including old friends and new 
          4. The topics you can expect to hear about, including how the hustle is the opposite of leadership, and how to stop being a jackass in 2020
          5. What attendees can expect and get as part of their registration
          6.  Resources from this episode:

            Self-Leadership SummitJennifer McClureMary Ellen SlayterAnthony RanaudoScott StrattenCarlos RiosTorin EllisThe Jackass Whisperer, by Scott StrattenRead more from LaurieWork with Laurie

             

            ***

            EPISODE CREDITS:

            If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

            He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

            Find out more at https://emeraldcitypro.com 

             

            12 min
          7. 085: The Rise of Addictive Technology and How to Reclaim Your Time with Adam Alter

            Let’s Fix Work Episode 85

            If you've ever parked your car, decided to check Twitter, and 10 minutes later you were still in your car or if you have ever woken up in the morning, only to check your Smartphone and think What the hell am I doing? you're not alone. I’ve just described myself. At times, I feel like I am addicted to technology. My guest today is Adam Alter, an Associate Professor of Marketing at NYU Stern School of Business and author of the book, Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked.

            Guess what, technology is irresistible and this alluring temptation is all around us. The devices have been designed this way—to make us rely on them and want more interactions from others using devices. Professor and author Adam Alter is here today to help modify our addictive technology behaviors. And I have to tell you this message is timely. So if you've got any issues related to technology and you want to learn how to adjust your behavior plus reclaim your day, sit back and listen to today’s episode of Let’s Fix Work. 

            In this episode, you’ll hear:

            1. Behavioral addictions and their consequences
            2. The rise in tech addictions and how to manage in a tech-heavy world 
            3. The need for self-leadership in resolving the issues with tech addictions
            4. How employees are judged for their efficiency and new ways to convey their efficiency moving forward
            5. What consumers are demanding out of their tech and their concerns about addiction
            6. Economic classes and the current role of technology
            7. Some solutions for limiting our exposure to tech
            8. The motives driving us to utilize technology
            9. Resources from this episode:

              Adam Alter on LinkedInIrresistible: The Rise of Addictive Technology and the Business of Keeping Us HookedDrunk Tank PinkSelf-Leadership SummitRead more from LaurieWork with Laurie

              ***

              EPISODE CREDITS:

              If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

              He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

              Find out more at https://emeraldcitypro.com 

               

              29 min
            10. 084: Technology Trends and The Future of Work with Vadim Liberman

              Let’s Fix Work Episode 84

              This week my guest is Vadim Liberman. Vadim is someone who is incredibly special to me. He's so special that I almost didn’t want to share him with the world, but I will because he's great. Vadim is the new Managing Editor of ERE magazine, which is an online magazine for recruiters and talent acquisition professionals. 

              Before he worked at ERE, he worked at The Conference Board Review and he was my boss. He was an exceptional boss at that. Every time he edited a piece of my writing, he made it better. So yes, I have firsthand knowledge that Vadim is an amazing leader with an awesome view on the world of work. He is also a critical thinker when it comes to tools, techniques, methodologies, and technology; and how we use them in the world of work. I love that about him. 

              So if you want to hear about the future of work and technology trends from someone who is getting stuff done and making a difference, then sit back and listen to this episode of Let’s Fix Work.

              In this episode, you’ll hear:

              1. The Conference Board Review, the work Vadim and I did there, and our boss/employee relationship
              2. Why being friends with your boss is just not conducive to friendship or leadership 
              3. Thinking of workplace culture as a community; rather than as a family 
              4. Vadim as a fearless communicator
              5. What DisruptHR NYC is and Vadim’s contributions
              6. Why authenticity isn’t important in work and how it can be counterproductive to good leadership and being a good employee 
              7. The importance of being your best self rather than your real self
              8. We ponder the question, “Are we using technology and assessments to get to the outcome that we wanted or do we really believe in science?”
              9. The good, the bad, and the ugly of HR tech; plus what’s working and what’s not
              10.  

                Resources from this episode:Vadim Liberman on LinkedInERE MagazineDisruptHRSure PeopleRead more from LaurieWork with Laurie

                 

                ***

                EPISODE CREDITS:

                If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

                He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

                Find out more at https://emeraldcitypro.com 

                43 min
              11. 083: Three Types of HR Professionals and Their View of SHRM

                Let’s Fix Work Episode 83

                Kris Dunn’s book, 9 Faces of HR, is awesome. I hope to have him as a guest on the podcast in the future. In the meantime, let me tell you briefly about his book. He has broken up the world of HR into 9 personas using a nine-box grid. It is a great book for personal development, professional development, self leadership, and to understand who you are and what you have to offer. I love Kris, his framework, and his model. I also think the concept of nine HR personas is really interesting. 

                Not to steal Kris’s thunder, but I think there are three personality types when it comes to HR professionals. Today, I am going to dive into who they are and how they view organizations like SHRM. So if you want to hear about the three personality types of the HR profession and hear some talk about SHRM, then sit back and listen to this episode of Let’s Fix Work. 

                In this episode, you’ll hear:

                1. The three personality types of Human Resources
                2. Why some think the world's largest HR management association doesn't do HR very well 
                3. How SHRM can be relevant to all three personas 
                4. The idea that if you work in human resources, you have to love HR
                5. The importance of developing a network of people who know how to play the HR game
                6. A reminder that you need friends outside of HR
                7. Resources from this episode:Kris Dunn on LinkedIn9 Faces of HR, by Kris DunnMary Faulkner on LinkedIn SHRM Annual Conference and ExpositionVictorio Milian on Let’s Fix WorkRead more from LaurieWork with Laurie

                   

                  ***

                  EPISODE CREDITS:

                  If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

                  He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

                  Find out more at https://emeraldcitypro.com 

                  18 min
                8. 082: What If the CEO Ran Human Resources?

                  Let’s Fix Work Episode 82

                  Earlier this year I was invited to speak to a bunch of corporate executives about the future of work. I was there as the special guest expected to bring some new ideas on how to rethink and re-imagine the world of human resources. I love these opportunities because it gives me a chance to try out new material. I decided to talk about something I've been thinking about for a long time. What if the CEO ran human resources?

                  What would happen in your company if your CEO woke up tomorrow and suddenly decided to run human resources? Sure, it could mean a big disruption and there would be a huge learning curve for most CEOs. If you're a CEO, you may be thinking you would be way too busy to run the HR department. In this episode, I explore what the world of Human Resources would look like if we passed the reins to the CEO. Sure, your reaction listening to this episode may turn out just like the audience I presented this topic to; they were mad. They even heckled me. They thought it was a stupid idea. All of this tells me I'm on to something good. So if you are interested in exploring what a human resources department run by a CEO might look like, then sit back and listen to this episode of Let’s Fix Work. 

                  In this episode, you’ll hear:

                  1. There needs to be a re-imagining of the world of HR, why not give it to the CEO
                  2. When your CEO runs human resources, it breaks down this notion that there are people and then there are profits
                  3. As a leader, you cannot guarantee that people are having a good experience at work unless you have a direct line of sight and accountability into that function
                  4. Why I'm in love with the idea that CEOs should run the human resources department
                  5. Ask the person who is the most creative, most powerful, and most responsible for fixing work to run the HR department, the CEO
                  6. Resources from this episode:

                    Read more from Laurie

                    Work with Laurie

                     

                    ***

                    EPISODE CREDITS:

                    If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

                    He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

                    Find out more at https://emeraldcitypro.com 

                    12 min
                  7. 081: How the N.C. State Fair is Unifying Community with Heather Overton

                    Let’s Fix Work Episode 81

                    One of the crowning jewels in the life here in North Carolina is the N.C. State Fair. I've lived in a lot of places. I've bounced around a lot. I've even lived abroad. Up until the time I moved down to Raleigh, I had never been to a state fair. I didn’t know what I had been missing. Let me tell you, the N.C. State Fair is an interesting intersection of agriculture industry, artistry, high fat, and high fructose corn syrup food.

                    Today, I'm talking to Heather Overton, Assistant Director of Communications for the N.C. State Fair Press Office and our go to concierge for the N.C. State Fair. So how does this mega-event come together? What's it all about? Why do people keep coming back? What makes the N.C. state fair so special? Heather will be helping us answer all of these questions and more. So if you like fried food, livestock competitions, or landscape exhibits and are interested in learning how it all comes together, then sit back and listen to this episode of Let’s Fix Work. 

                    In this episode, you’ll hear:

                    1. What’s new in 2019 at the N.C. State Fair and what makes it such an important event 
                    2. The philosophy behind the Fair pivoting away from Hollywood-type acts and moving towards local entertainment instead
                    3. The Fair as a unifying force in the community
                    4. All about the food: what's new, what's exciting and what's returning. Plus, Food Lion Hunger Relief Day
                    5. N.C. State Fair staff, who puts it on, how it’s run and the planning cycle
                    6. Reflecting on the Fair and how it is rooted in North Carolina’s agricultural industry and history
                    7. Resources from this episode:

                      NC State Fair

                      NJ State Fair Press Office

                      Heather Overton

                      Read more from Laurie

                      Work with Laurie

                      ***

                      EPISODE CREDITS:

                      If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

                      He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

                      Find out more at https://emeraldcitypro.com 

                      19 min
                    8. 080: Becoming Internet Famous with Mike Bridavsky and Lil Bub

                      Let’s Fix Work Episode 80

                      Have you heard of Lil Bub? If not, let me introduce you to her. She is a published author, a talk show host, a movie star, and has helped raise well over $300,000 for animals in need. In 2011, she went viral and became an internet sensation. Oh yeah, and she’s a cat.  

                      Yes, you read that correctly. Lil Bub is a special needs cat, in fact. She suffers from an extreme form of dwarfism, making her a permanent kitten with stubby legs, no teeth and the inability to use the litter box on her own. So her owner, Mike Bridavsky, helps her with everything, including running the day-to-day business of Lil BUB. 

                      Alright, you may be wondering what an amazing cat and her owner have to do with my podcast. Well, they are a fascinating example of using work to help make the world a better place. So I went down to Bloomington, Indiana, to learn everything I could about the work and business of Lil Bub. And of course, I wanted to meet Lil Bub too. She did not disappoint. So if you're interested in the business of Lil Bub or what it's like to have an internet-famous cat, sit tight and listen to this episode of Let’s Fix Work. 

                      In this episode, you’ll hear:

                      1. The story of how Mike and Lil Bub met and how she became a very special part of Mike’s life
                      2. How and when Mike realized he had a famous cat on his hands and how he felt about the internet fame
                      3. Lil Bub’s purpose through the eyes of Mike
                      4. What Lil Bub has taught Mike when it comes to caring for a cat with special needs and how what he has learned can be applied to his business
                      5. How Lil Bub and Mike have been able to donate $700k to charities
                      6. How Mike learned to maneuver through the complexities and legalities of building off of Lil Bub’s internet fame to create a business that helps charities
                      7. Is the internet all bad? Mike answers my question, “Are there glimmers of hope through the internet?”
                      8. Mike talks about multitasking, running a music production studio, and what he is doing to get the balance right
                      9. Resources from this episode:

                        Lil BUB website

                        Lil Bub on Instagram

                        Help Tiny Tim through Waggle Foundation

                        World's Cutest Cat: Bub, Toothless and Stubby-Legged Kitten, Videos Go Viral

                        Bub, Toothless and Stubby-Legged Kitten, Goes Viral (ABC News)

                        Why Is Lil Bub Such a Famous Cat? It's in Her Blood. Literally. (Wired)

                        Lil Bub (Buzzfeed)

                        Lil Bub (Vice)

                        Read more from Laurie

                        Work with Laurie

                        ***

                        EPISODE CREDITS:

                        If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

                        He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

                        Find out more at https://emeraldcitypro.com 

                        36 min

                      About Punk Rock HR

                      From the publisher's feed

                      Welcome to the Punk Rock HR Podcast, hosted by the influential and unconventional Laurie Ruettimann. This podcast breaks away from the traditional constraints of the HR world to bring you candid and compelling conversations with some of the most disruptive and innovative minds in the business. Each episode, Laurie dives deep into critical topics surrounding the real world of work, exploring the modern workplace's nuances, and challenging the status quo of HR.

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