Purpose in the Youth

This is the behind the scenes of meeting Brandin Cohen, Founder of Liquid I.V. The water addictive product that hydrates you 2-3x more efficiently than water alone. What started in local spin studios in LA and can now be found in 20,000+ stores nationwide including Whole Foods, CostCo, CVS & more.

If you enjoy this podcast, check out Episode 99 - Fast Failures Are Wins to hear more about Brandin's story and how Liquid I.V. became what it is today.

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Please make sure to share the podcast on your Instagram Story by screenshotting this episode and tagging @PurposeintheYouth to help get the word out. I appreciate it and so too does my beard… SEE YA!

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Connect with Brandin

Instagram: @Brandin_Cohen

Get Hydrated with Liquid I.V. 

Instagram: @LiquidIV

Website: Liquid-IV.com

Music By: 
1.) Black Coffee - Edo Lee

2.) @Cap_Kendricks 

Connect with your favorite bearded man, Bobbbaaaay:

Instagram: @Bobbbaaaay

Twitter: @Bobbbaaaay

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Follow us on Instagram: @PurposeintheYouth 

Haters gonna hate and what are we going to do? Absolutely nothing. Smile and not bite back at what they have to say because WE don't have the time for it. We're so focused on what WE need to do that we brush it off and continue to keep moving forward.

The "haters" are people who've yet to find their passion/purpose and are so jealous of US because we have the guts to throw ourselves out there unknown of what is going to happen. That won't ever stop us from doing our thing because we see the vision and we know where we're headed.

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If you enjoyed this podcast, please screenshot + post it to your Instagram Story tagging @PurposeintheYouth. I appreciate it and so too does my beard! 

Music:
Black Coffee - Edo Lee
(https://soundcloud.com/edo_lee)

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Check out Alberto's work!

Instagram: @A_Mendoza_

Connect with your favorite bearded man, Bobbbaaaay:

Instagram: @Bobbbaaaay

Twitter: @Bobbbaaaay

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Follow us on Instagram: @PurposeintheYouth 

2 years ago today (August 31, 2016) I launched Purpose in the Youth podcast with no idea of where it would take me. I was a recent college grad who set out to find a passion/purpose and so I launched this podcast talking to those who had found theirs. 99 Episodes later, here we’re today.

I can ramble on about my story but by now I’d imagine most of you probably know it. The Uber Driver, the “World’s Favorite Bearded Man”, the guy who loves creating Content with a capital C and someone who loves people.

If you told me where this podcast would take me and the people I would connect with along the way, I’d say you’re bullshitting me. Yeah it has taken a little bit of luck but really it’s been a formula of being relentless, consistent, positive and keeping my eyes on the prize.

Today I’d like to share with you guys + gals a mini-doc of what the past 2 years have been like. Although you’re listening to this on the podcast app, I highly suggest checking out the video on my YouTube when you get a chance.

Thank you to the guests, friends, family, my team and anyone that supports the podcast / movement in anyway - I appreciate you... SEE YA!

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If you enjoyed this podcast, please screenshot + post it to your Instagram Story tagging @PurposeintheYouth. I appreciate it and so too does my beard!

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Music by: Jonny5

Instagram: @Jonny5Official

Connect with your favorite bearded man, Bobbbaaaay:

Instagram: @Bobbbaaaay

Twitter: @Bobbbaaaay

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Follow us on Instagram: @PurposeintheYouth 

If you wake up everyday and treat it like it's the one, you will maximize every opportunity, every interaction you have with someone and you will be on your A game at all times. It also sets you up so when that day does come, nothing changes. You've been preparing for that moment for weeks, months or years but it doesn't matter because you're ready for it. 

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If you enjoyed this podcast please screenshot, post to your Instagram Story and tag @PurposeintheYouth. I appreciate it and so too does my beard!

-

Music:
Black Coffee - Edo Lee
(https://soundcloud.com/edo_lee)

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Connect with your favorite bearded man, Bobbbaaaay:

Instagram: @Bobbbaaaay

Twitter: @Bobbbaaaay

Subscribe to our YouTube Channel for new interviews (and more)

Follow us on Spotify

Follow us on Soundcloud

Subscribe to iTunes

Follow us on Instagram: @PurposeintheYouth 

Brandin Cohen is the CEO and founder of Liquid I.V., a water additive that uses Cellular Transport Technology (CTT) to deliver hydration to your bloodstream faster and more efficiently than water alone. Today they’re in 20,000+ stores nationwide.

Born and raised in Manhattan Beach, CA the combination of both his father instilling work ethic and his mother teaching him to care for people has greatly influenced who he is today. With an almost full ride golf scholarship to Loyola Marymount University, he visioned making it the PGA someday.

During his senior year, Brandin dealt with a shoulder injury and he refocused his time into business. He ended up winning Entrepreneur of the Year at LMU after helping send 20,000+ meals to Haiti after the 2010 earthquake.

With wanting to help hydrate people more efficiently, Liquid I.V. was born. What started in local spin studios then went into 1 Whole Foods, then 12 and continued to rise to where they’re today. One of the biggest entrepreneurial lessons he’s learned thus far is to be absolutely relentless. Hydration will always be the main focus of L.I.V. but moving forward they plan to expand into other health categories.

In this episode Brandin discusses to be successful we need to be at our absolute best, changing the world with other people, never stop until you get to where you want to be, be aware of yourself and how fast failures are wins.

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Please leave a 1 sentence review on the iTunes Podcast App with your honest feedback. I appreciate and so too does my beard!

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Connect with Brandin

Instagram: @Brandin_Cohen

Get Hydrated with Liquid I.V. 

Instagram: @LiquidIV

Website: Liquid-IV.com

Connect with your favorite bearded man, Bobbbaaaay:

Instagram: @Bobbbaaaay

Twitter: @Bobbbaaaay

Subscribe to our YouTube Channel for new interviews (and more)

Follow us on Spotify

Follow us on Soundcloud

Subscribe to iTunes

Follow us on Instagram: @PurposeintheYouth 

If you ever find yourself in a low situation where sh*t just ain't going the way you want it to go... FLIP THE SWITCH! Do you see something as a negative or do you see something as a positive? Change your perspective and you change the way you see the world.

We eat, breathe & sleep positivity. There are absolutely NO excuses.

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If you enjoyed this podcast please screenshot + post to your Instagram Story tagging @PurposeintheYouth. I appreciate it and so too does my beard!

Music:
Black Coffee - Edo Lee
(https://soundcloud.com/edo_lee)

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Connect with your favorite bearded man, Bobbbaaaay:

Instagram: @Bobbbaaaay

Twitter: @Bobbbaaaay

Subscribe to our YouTube Channel for new interviews (and more)

Follow us on Spotify

Follow us on Soundcloud

Subscribe to iTunes

Follow us on Instagram: @PurposeintheYouth 

I've been saying it for years and it's no longer just my opinion as I have factual evidence that I am indeed one of the best (if not THE best) Uber driver in the world. Top 2% !!!

Got this lovely "Rider Preferred" package in the mail a couple weeks back and wanted to share it with you guys/gals.

Thinking about signing up with Uber? Use my promo code NRVT8.

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If you enjoyed this podcast please screenshot + post to your Instagram Story tagging @PurposeintheYouth. I appreciate it and so too does my beard!

Music:
Black Coffee - Edo Lee
(https://soundcloud.com/edo_lee)

-

Connect with your favorite bearded man, Bobbbaaaay:

Instagram: @Bobbbaaaay

Twitter: @Bobbbaaaay

Subscribe to our YouTube Channel for new interviews (and more)

Follow us on Spotify

Follow us on Soundcloud

Subscribe to iTunes

Follow us on Instagram: @PurposeintheYouth 

You're no less of a person because of how you make your money or the actual amount. It can be easy to compare yourself and think you're less but that's far from the truth. Keep hustling, keep stacking every $1 you get and it will pay off. I believe it and so can you.

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If you enjoyed this podcast please screenshot, post to your Instagram Story and tag @PurposeintheYouth. I appreciate it and so too does my beard!

-

Music:
Black Coffee - Edo Lee
(https://soundcloud.com/edo_lee)

-

Connect with your favorite bearded man, Bobbbaaaay:

Instagram: @Bobbbaaaay

Twitter: @Bobbbaaaay

Subscribe to our YouTube Channel for new interviews (and more)

Follow us on Spotify

Follow us on Soundcloud

Subscribe to iTunes

Follow us on Instagram: @PurposeintheYouth 

This is the behind the scenes with this week’s podcast Episode 98 with Parker Burr, Keep Walking As Long As It Feels Right. Parker is the Co-Founder of FEAT and the Founder of Promo Lacrosse. In 2017, he and his business partner Taylor Offer were selected for Forbes 30 Under 30 in the Retail & Ecommerce space.

I hope this pod sparks some inspo, gives a little taste of what was talked about on the full podcast and is valuable in someway.

Please screenshot and post this to your Instagram Story tagging @PurposeintheYouth if you enjoy the podcast. I appreciate it and so too does my beard. Have a fabulous weekend ladies & gentlemen…. SEE YA!

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Connect with Parker

Instagram: @Parker_Burr

Check out FEAT

Instagram: @Feat

Website: FeatSocks.com

Music By:

1. Black Coffee - Edo Lee 

2 . @Brock.Berrigan 

Connect with your favorite bearded man, Bobbbaaaay:

Instagram: @Bobbbaaaay

Twitter: @Bobbbaaaay

Subscribe to our YouTube Channel for new interviews (and more)

Follow us on Spotify

Follow us on Soundcloud

Subscribe to iTunes

Follow us on Instagram: @PurposeintheYouth 

Parker Burr is the Co-Founder of FEAT. What started as him and his partner Taylor Offer standing outside of their college cafeteria selling socks to students as they walked by evolved into something much bigger. In 2017, they were picked for Forbes 30 Under 30 in the Retail & Ecommerce space.

Born & raised in Simsbury, CT, one of his early passions was Lacrosse. With the entrepreneurial mindset he had learned from watching his father run a successful landscaping company, he started buying and reselling hats he made at the mall. Fast forward he goes off to college at UMass Amherst and continues to build his company Promo Lacrosse. By his Junior year, the company had done 1.2 Million dollars in sales.

During his Senior year he meets Taylor and they run with this idea of starting a sock company. That year they sell 20,000 pairs out of their backpacks to students on the campus. They graduate and get funded $250k from an angel investor and another $27k from Kickstarter. After they spend every dollar trying different marketing techniques, they get another round of funding from another angel investor. This time, 1 Million dollars.

They move to Los Angeles, CA in hopes to build relationships with influencers. They form a business relationship with David Falk (Michael Jordan’s Agent) which leads to collaborating with American Gymnast Aly Raisman.

They rent a house as their working / living space on the Venice Canals in LA that becomes the ultimate networking hub. 16 months later they have to move out when they’re not in a financially great spot and they learn that one of their employees had spent $10,000 on a business credit card for his own personal expenses.

Today they’re operating profitable as a two man team with most of the work outsourced and in the hands of a third party. Although they started as a sock company, they plan to expand into categories beyond this.

In this episode Parker discusses that even when your back is against the wall, there is always a move. The pot of gold is always on the horizon, you can never really catch it. Why surrounding yourself with great people actually helps us and continue to keep walking as long as it feels right.

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Please leave a 1 sentence review on the iTunes Podcast App with your honest feedback. I appreciate and so too does my beard!

-

Connect with Parker

Instagram: @Parker_Burr

Connect with Taylor

Instagram: @TaylorOffer

Check out FEAT

Instagram: @Feat

Website: FeatSocks.com

Connect with your favorite bearded man, Bobbbaaaay:

Instagram: @Bobbbaaaay

Twitter: @Bobbbaaaay

Subscribe to our YouTube Channel for new interviews (and more)

Follow us on Spotify

Follow us on Soundcloud

Subscribe to iTunes

Follow us on Instagram: @PurposeintheYouth