Parker Burr is the Co-Founder of FEAT. What started as him and his partner Taylor Offer standing outside of their college cafeteria selling socks to students as they walked by evolved into something much bigger. In 2017, they were picked for Forbes 30 Under 30 in the Retail & Ecommerce space.
Born & raised in Simsbury, CT, one of his early passions was Lacrosse. With the entrepreneurial mindset he had learned from watching his father run a successful landscaping company, he started buying and reselling hats he made at the mall. Fast forward he goes off to college at UMass Amherst and continues to build his company Promo Lacrosse. By his Junior year, the company had done 1.2 Million dollars in sales.
During his Senior year he meets Taylor and they run with this idea of starting a sock company. That year they sell 20,000 pairs out of their backpacks to students on the campus. They graduate and get funded $250k from an angel investor and another $27k from Kickstarter. After they spend every dollar trying different marketing techniques, they get another round of funding from another angel investor. This time, 1 Million dollars.
They move to Los Angeles, CA in hopes to build relationships with influencers. They form a business relationship with David Falk (Michael Jordan’s Agent) which leads to collaborating with American Gymnast Aly Raisman.
They rent a house as their working / living space on the Venice Canals in LA that becomes the ultimate networking hub. 16 months later they have to move out when they’re not in a financially great spot and they learn that one of their employees had spent $10,000 on a business credit card for his own personal expenses.
Today they’re operating profitable as a two man team with most of the work outsourced and in the hands of a third party. Although they started as a sock company, they plan to expand into categories beyond this.
In this episode Parker discusses that even when your back is against the wall, there is always a move. The pot of gold is always on the horizon, you can never really catch it. Why surrounding yourself with great people actually helps us and continue to keep walking as long as it feels right.
-
Please leave a 1 sentence review on the iTunes Podcast App with your honest feedback. I appreciate and so too does my beard!
-
Connect with Parker
Instagram: @Parker_Burr
Connect with Taylor
Instagram: @TaylorOffer
Check out FEAT
Instagram: @Feat
Website: FeatSocks.com
Connect with your favorite bearded man, Bobbbaaaay:
Instagram: @Bobbbaaaay
Twitter: @Bobbbaaaay
Subscribe to our YouTube Channel for new interviews (and more)
Follow us on Spotify
Follow us on Soundcloud
Subscribe to iTunes
Follow us on Instagram: @PurposeintheYouth
