Purpose & Profit Club® – The Nonprofit Fundraising & Marketing Podcast

Do you ever find yourself wondering how to define a major gift, or how to identify potential donors? We're demystifying major gifts, discussing the criteria to identify prospects, and how to cultivate these into significant contributions for your organization. Notably, we will address common misconceptions about major donors and emphasize the importance of building meaningful relationships before making the ask. We will also share some invaluable data tips and strategies to help you navigate this often daunting process.

Are you ready to push past your comfort zone and make the big ask for a major gift? This episode will equip you with some essential tactics to do just that. We introduce the concept of the 'Courage Sandwich' and talk about how to prepare yourself internally and externally for the conversation. Plus, learn how to handle the objections, the "noes" and what to say if you totally miss the mark!

We'll explore how to replace traditional fundraising approaches with creative ones and how to leverage technology for process automation and optimization. So, let's get you ready to make the major gift ask with confidence, conviction, and courage.

It's not too early to start developing a strategy for the end of 2026! Snag Bloomerang's 12 Year-End Fundraising Checklists here. 

Got a fundraising question you want Christina to answer?

Send the campaign problem, donor situation, email question, board issue, or fundraising advice you want a straight answer on. Christina is answering listener questions on upcoming episodes of The Purpose & Profit Club® Podcast.

Submit yours at splendidatl.com/ask

Resources:

• Easy Emails For Impact™: The $5K+ Fundraising Campaign System
• Purpose & Profit Club® Fundraising + Marketing Accelerator   
• The SPRINT Method™: Your shortcut to 10K fundraisers 
• Instagram, LinkedIn, website , weekly newsletter  
• [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
  
  May contain affiliate links

Ready to boost your nonprofit's funding? Feeling a bit stuck? Join us for a practical journey where we explore effective strategies to enhance your organization's growth. We'll dive into donor relationships, peer-to-peer fundraising, and leveraging virtual events in today's digital landscape. Gain valuable insights to personalize donor experiences, improve your online fundraising, and plan successful virtual gatherings

You'll also hear about how to uncover the potential of Giving Tuesday and the impact of donor matching, helping you expand your campaign's reach. And here's the kicker: Learn how to build a strong social support team, an affordable way to increase your mission's visibility and funding. Get ready to transform your nonprofit's funding approach and turn your mission into a reality.

Email Welcome Series Workshop here and done-for-you templates here. 

It's not too early to start developing a strategy for the end of 2026! Snag Bloomerang's 12 Year-End Fundraising Checklists here. 

Resources:

• Easy Emails For Impact™: The $5K+ Fundraising Campaign System
• Purpose & Profit Club® Fundraising + Marketing Accelerator   
• The SPRINT Method™: Your shortcut to 10K fundraisers 
• Instagram, LinkedIn, website , weekly newsletter  
• [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
  
  May contain affiliate links

Navigating social entrepreneurship can be as tough as finding your way through a maze. Together, we'll explore the world of nonprofits, uncovering the emotions that hold us back—fear, stress, and pride. But it's not all gloom; we'll also emphasize cherishing the journey, not just the destination. It's time to face those fears because success awaits.

Imagine boosting your funding with a simple, powerful strategy: digital advocacy. We'll build a digital team of influencers and ambassadors, making your online presence soar. But we won't stop there; we'll also discover creative ways to stand out in the crowd.  

Discover the path to social entrepreneurship success as we tackle fears, boost funding, and harness digital advocacy, all while celebrating the journey. 

It's not too early to start developing a strategy for the end of 2026! Snag Bloomerang's 12 Year-End Fundraising Checklists here. 

Resources:

• Easy Emails For Impact™: The $5K+ Fundraising Campaign System
• Purpose & Profit Club® Fundraising + Marketing Accelerator   
• The SPRINT Method™: Your shortcut to 10K fundraisers 
• Instagram, LinkedIn, website , weekly newsletter  
• [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
  
  May contain affiliate links

Are you ready to tap into the power of human connections and cold outreach to fuel your fundraising efforts? You've landed in the right place. In this enlightening conversation, we unravel the psychology behind why people give to charities, fundraisers, and causes. We share how harnessing the concept of reciprocity can significantly boost your fundraising efforts and how to build a 'Social Street Team' to amplify your social impact.

Not only do we guide you through setting up a scalable and effective street team, but we also reveal how to engage influencers and thought leaders to champion your cause. This episode is loaded with practical tips on boosting your online revenue as well.

We reference insights from our course, Amplify Social Impact, to guide you further. So, whether you're looking to raise funds or simply curious about the motivations behind giving, this episode offers a wealth of knowledge. 

It's not too early to start developing a strategy for the end of 2026! Snag Bloomerang's 12 Year-End Fundraising Checklists here. 

Resources:

• Easy Emails For Impact™: The $5K+ Fundraising Campaign System
• Purpose & Profit Club® Fundraising + Marketing Accelerator   
• The SPRINT Method™: Your shortcut to 10K fundraisers 
• Instagram, LinkedIn, website , weekly newsletter  
• [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
  
  May contain affiliate links

In today's conversation, we introduce you to Andi Kay, the founder of the Bloom Foundation, an organization dedicated to offering hope and support for victims of bullying. Andi shares her experience in Amplify Social Impact, creating a Social Street Team to amplify her mission, and the importance for leaders to step into the spotlight.

Andi discusses the strategies and resources utilized by Bloom Foundation, such as an interactive curriculum and journal workbook designed for healing and empowerment.

Struggling with self-doubt and a daily battle to maintain confidence? We present a powerful tool – the 'courage sandwich' – to help you address persistent negative thoughts and replace them with uplifting truths. Drawing on insights from Brene Brown, we emphasize the bravery in simply showing up. We also explore the complexities of being an online content creator, with perspectives from Elyse Myers, who navigates the fine line between authenticity and feedback.

If you're a non-profit founder or fundraiser feeling stuck in your thoughts, we offer a simple yet effective remedy to reignite your creativity. Join us on this journey of resilience, transformation, and self-empowerment as we rise above the noise and bloom together. 

• Follow The Bloom Foundation on Instagram
• The Bloom Foundation's website 
• Connect on LinkedIn

Get on the waitlist for Amplify Social Impact

It's not too early to start developing a strategy for the end of 2026! Snag Bloomerang's 12 Year-End Fundraising Checklists here. 

Got a fundraising question you want Christina to answer?

Send the campaign problem, donor situation, email question, board issue, or fundraising advice you want a straight answer on. Christina is answering listener questions on upcoming episodes of The Purpose & Profit Club® Podcast.

Submit yours at splendidatl.com/ask

Resources:

• Easy Emails For Impact™: The $5K+ Fundraising Campaign System
• Purpose & Profit Club® Fundraising + Marketing Accelerator   
• The SPRINT Method™: Your shortcut to 10K fundraisers 
• Instagram, LinkedIn, website , weekly newsletter  
• [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
  
  May contain affiliate links

Are you letting the Facebook fundraising panic sweep you off your feet? Hold tight, as we dig deep into why you shouldn't let this be your main fundraising platform and how to craft a more reliable and sustainable fundraising strategy. We give you the skinny on donor stewardship, key insights on building a hard-hitting donor welcome series, and we'll even let you in on our top two donation tools to amplify your online fundraising game. Let's not forget about the recent Facebook updates that have organizations on their toes - we share our strategies on how to use these changes to your advantage and maximize your campaign's reach and visibility. 

Own your communication channel! We hammer home the significance of building an email list, a platform you have absolute control over. We equip you with strategies to pivot swiftly amidst the ever-evolving social media landscape. Now, if you're ready to skyrocket your organization's growth sustainably with ease and massive impact, let's get on a no-strings-attached discovery call to discuss my Smart Growth Method. Tune in and learn how to ride the wave of Facebook fundraising updates with unwavering confidence and a solid strategy.

It's not too early to start developing a strategy for the end of 2026! Snag Bloomerang's 12 Year-End Fundraising Checklists here. 

Resources:

• Easy Emails For Impact™: The $5K+ Fundraising Campaign System
• Purpose & Profit Club® Fundraising + Marketing Accelerator   
• The SPRINT Method™: Your shortcut to 10K fundraisers 
• Instagram, LinkedIn, website , weekly newsletter  
• [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
  
  May contain affiliate links

I wasn't planning on seeing the Barbie movie, but a huge shift happened... Wouldn't you like to know the secret behind the phenomenal marketing campaign of the Barbie movie, and how it managed to generate buzz well beyond its release date? Join us as we unwrap this fascinating case study, exploring the power of social proof, user-generated content, influencer marketing, and how all these elements conspired to create a personal FOMO, that led ME to the theater for a girl's night out.

But it's not just movies that can leverage social proof; charitable organizations can too. We shift gears and look at Charity Water, a global non-profit organization that uses social proof and powerful endorsements to fuel its mission. We discuss the importance of having an advocate or a coach to navigate potential challenges and drive change.

Want to learn how to create powerful movements and amplify the impact of your cause, join the waitlist for Amplify Social Impact. Tune in to get insights on how harnessing the power of social proof can foster a sense of belonging and significantly elevate your product or cause.

It's not too early to start developing a strategy for the end of 2026! Snag Bloomerang's 12 Year-End Fundraising Checklists here. 

Resources:

• Easy Emails For Impact™: The $5K+ Fundraising Campaign System
• Purpose & Profit Club® Fundraising + Marketing Accelerator   
• The SPRINT Method™: Your shortcut to 10K fundraisers 
• Instagram, LinkedIn, website , weekly newsletter  
• [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
  
  May contain affiliate links

Picture this: you've just nailed a great job, a promotion, or a personal achievement. You should be on top of the world, right? But instead, you're plagued with a nagging voice telling you that you're not good enough, that you don't belong here, and that your success is a fluke. Welcome to the world of the imposter complex.

Today, we sit down with leadership coach Tanya Geisler, who sheds light on our inner imposters. As we unravel the complexities of the imposter complex versus imposter syndrome, Tanya shares a poignant story of a friend's struggle with overwhelming responsibilities in a new job. This story illustrates how imposter syndrome can permeate our lives, often when we least expect them. Tanya also guides us through the intricate relationship between success and the imposter complex. We examine how this can lead to people-pleasing, identity shifts, and even obstruct our capacity to celebrate our wins. Together, we navigate the minefield of ego, inner chatter, and the struggle to recognize our accomplishments.

As we delve deeper into our chat with Tanya, we explore the uncomfortable territories of the imposter complex - comparison, procrastination, and perfectionism. Each one is a potential contributor to feelings of inadequacy. Tanya's journey from advertising to coaching and the common thread of the imposter complex she noticed amongst her clients, is a compelling narrative. We also discuss the power of understanding and embracing our unique identities, and understanding our 'why', a key to recognizing our true greatness.

 Finally, Tanya provides us with a glimpse into her program "Your Iconic Impact", aimed at combating the imposter complex and maximizing your true potential. Remember, you are already an icon; it's time to own it! Tune in for an enlightening talk that will help you navigate your imposter complex and maximize your iconic impact.

CONNECT WITH TANYA GEISLER ON INSTAGRAM

FIND OUT YOUR ICONIC IDENTITY [QUIZ}

About Tanya Geisler
Tanya Geisler is a certified Leadership Coach, in-demand international TEDxWomen speaker, and writer who teaches leaders how to combat their Imposter Complex and lead with ICONIC impact so they can achieve their ultimate goals. Her clients include best-selling authors, heads of industries, MPs, public speakers, leaders, movement makers, entrepreneurs, and legendary motivators.

It's not too early to start developing a strategy for the end of 2026! Snag Bloomerang's 12 Year-End Fundraising Checklists here. 

Got a fundraising question you want Christina to answer?

Send the campaign problem, donor situation, email question, board issue, or fundraising advice you want a straight answer on. Christina is answering listener questions on upcoming episodes of The Purpose & Profit Club® Podcast.

Submit yours at splendidatl.com/ask

Resources:

• Easy Emails For Impact™: The $5K+ Fundraising Campaign System
• Purpose & Profit Club® Fundraising + Marketing Accelerator   
• The SPRINT Method™: Your shortcut to 10K fundraisers 
• Instagram, LinkedIn, website , weekly newsletter  
• [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
  
  May contain affiliate links

Imagine clocking out of work at noon on Thursday, knowing you've accomplished all your tasks efficiently and ahead of schedule. This isn't some utopian fantasy, but a reality we'll sketch out for you in this episode. We'll take the traditional work week and flip it on its head, suggesting why you might want to take Wednesdays or other mid-week days off, and how to make 'No Meeting Wednesdays' a norm at your workplace. We'll also challenge you to avoid pushing important tasks to Fridays, to prevent a pile-up of to-dos.

Ever heard of 'habit stacking'? It's a strikingly effective way to infuse new habits into your daily routine. We'll dive into how this technique, along with disciplined time management, can pull you out of the whirlpool of procrastination and burnout. Scheduling time for tasks and rewarding activities is paramount, and we emphasize that sometimes, allowing yourself to fail is the key to building confidence and mastering new skills.

Now, let's address the elephant in the room - the fear of imperfection. It's time to unlearn the notion of flawless execution and instead, break tasks into manageable chunks, set realistic deadlines, and visualize your success. Believe us, taking an actual lunch break can work wonders for your productivity. As part of our Smart Growth Method, we'll cover how to establish a workflow that keeps you at the peak of your performance. So, are you ready to transform your work life and productivity? Let's get started!

It's not too early to start developing a strategy for the end of 2026! Snag Bloomerang's 12 Year-End Fundraising Checklists here. 

Got a fundraising question you want Christina to answer?

Send the campaign problem, donor situation, email question, board issue, or fundraising advice you want a straight answer on. Christina is answering listener questions on upcoming episodes of The Purpose & Profit Club® Podcast.

Submit yours at splendidatl.com/ask

Resources:

• Easy Emails For Impact™: The $5K+ Fundraising Campaign System
• Purpose & Profit Club® Fundraising + Marketing Accelerator   
• The SPRINT Method™: Your shortcut to 10K fundraisers 
• Instagram, LinkedIn, website , weekly newsletter  
• [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
  
  May contain affiliate links

Discover how honesty and imperfection can make your brand more relatable, how fostering a two-way conversation can deeply engage your clients, donors, and fans, and an inspiring vision can elevate the know-like-trust factor. Whether you're a brand, an entrepreneur, or an organization, this episode will guide you in crafting messages that resonate and forge meaningful connections.

 This episode promises to transform your understanding of relatability, providing insights drawn from successful thought leaders like Sara Blakely, the founder of Spanx, and Katie Sturino, founder of Mega Babe.

Marketing messages and fundraising efforts should create meaningful relationships with your audience, not merely ask for donations or support. We delve into the power of honesty, vulnerability, and the importance of two-way conversations.

We discuss how these elements build stronger relationships with your followers and help keep your mission at the forefront. Learn how to go micro in your mission messaging, breaking down bigger aspirations into manageable tasks and connecting with your audience on a more personal level.

A critical part of this connection is your email welcome series: Get instant access to the Email Welcome Series workshop here and 5 DONE FOR YOU TEMPLATES here.

 

It's not too early to start developing a strategy for the end of 2026! Snag Bloomerang's 12 Year-End Fundraising Checklists here. 

Got a fundraising question you want Christina to answer?

Send the campaign problem, donor situation, email question, board issue, or fundraising advice you want a straight answer on. Christina is answering listener questions on upcoming episodes of The Purpose & Profit Club® Podcast.

Submit yours at splendidatl.com/ask

Resources:

• Easy Emails For Impact™: The $5K+ Fundraising Campaign System
• Purpose & Profit Club® Fundraising + Marketing Accelerator   
• The SPRINT Method™: Your shortcut to 10K fundraisers 
• Instagram, LinkedIn, website , weekly newsletter  
• [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
  
  May contain affiliate links