Purpose & Profit Club® – The Nonprofit Fundraising & Marketing Podcast

In today's episode, we explore the power of a mid-year check-in to gain clarity on your ROI, and why tracking your time is essential for success. I'm sharing my own mid-year check-in and how you can do it for your business or nonprofit. 

• Getting clear on where you're spending the most time
• Practical strategies for effective time tracking
• What you should stop doing, do more of, and what new strategies or campaigns to start 
• Benefits of tracking time, regardless of how you get paid

It's not too early to start developing a strategy for the end of 2026! Snag Bloomerang's 12 Year-End Fundraising Checklists here. 

Got a fundraising question you want Christina to answer?

Send the campaign problem, donor situation, email question, board issue, or fundraising advice you want a straight answer on. Christina is answering listener questions on upcoming episodes of The Purpose & Profit Club® Podcast.

Submit yours at splendidatl.com/ask

Resources:

• Easy Emails For Impact™: The $5K+ Fundraising Campaign System
• Purpose & Profit Club® Fundraising + Marketing Accelerator   
• The SPRINT Method™: Your shortcut to 10K fundraisers 
• Instagram, LinkedIn, website , weekly newsletter  
• [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
  
  May contain affiliate links

Transform your nonprofit board from overwhelmed to highly engaged and achieve more with less effort! Guest Sarah Olivieri shares her groundbreaking approach that is revolutionizing the way nonprofits are managed. "We can't have boards getting in the way of progress."

In this episode, Sarah shares her visionary perspective on reimagining board structures, challenging the notion that boards hinder progress. Discover how her method empowers organizations to:

1. Put an end to drama and power struggles within the board.
2. Rethink and redesign board operations for optimal efficiency.
3. Break free from limitations that impede Executive Directors' success.
4. Embrace a "CEO" mindset instead of a traditional Executive Director role.
5. Understand the complexity of nonprofit management that many boards overlook.
6. Craft a board job description that truly works and drives impact.
7. Redirect the purpose of board seats towards collective influence, not personal power.

"Personal power and influence is not what board seats should be for."

>>Sign up for Sarah's workshop: 5 Simple Steps to Achieving a High-Performing Nonprofit Board 

About Sarah Olivieri, Founder of PivotGround
Sarah is a true business visionary in the nonprofit space.  She’s an international best-selling author, globally renowned speaker and Founder of PivotGround, which supports nonprofits to become financially sustainable world-changers.

She has two decades of nonprofit leadership experience and she’s poured her insight, expertise and vast knowledge into creating The Impact Method™️ - a powerful framework that helps nonprofits and for-profits alike simplify their operations, improve their capacity, build aligned teams, and make a bigger impact without getting overwhelmed or burning out. Connect with Sarah: www.pivotground.com 

It's not too early to start developing a strategy for the end of 2026! Snag Bloomerang's 12 Year-End Fundraising Checklists here. 

Got a fundraising question you want Christina to answer?

Send the campaign problem, donor situation, email question, board issue, or fundraising advice you want a straight answer on. Christina is answering listener questions on upcoming episodes of The Purpose & Profit Club® Podcast.

Submit yours at splendidatl.com/ask

Resources:

• Easy Emails For Impact™: The $5K+ Fundraising Campaign System
• Purpose & Profit Club® Fundraising + Marketing Accelerator   
• The SPRINT Method™: Your shortcut to 10K fundraisers 
• Instagram, LinkedIn, website , weekly newsletter  
• [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
  
  May contain affiliate links

Do you ever use statistics or data against yourself? It's so easy to get stuck in compare and despair when you feel like your business or organization isn't growing fast enough. Find out:

• How it shows in social media and online overall 
• Why it's so common to get stuck in the spin-out of comparison 
• How to handle the thought spiral when it happens (and ways it shows up in my own life)
• Creating a digital Brag Basket (and the surprising way this happened to me)
• The right way to use the data -- as motivation and possibility 

It's not too early to start developing a strategy for the end of 2026! Snag Bloomerang's 12 Year-End Fundraising Checklists here. 

Resources:

• Easy Emails For Impact™: The $5K+ Fundraising Campaign System
• Purpose & Profit Club® Fundraising + Marketing Accelerator   
• The SPRINT Method™: Your shortcut to 10K fundraisers 
• Instagram, LinkedIn, website , weekly newsletter  
• [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
  
  May contain affiliate links

Meet Manu, the founder of Your Social Team and Your Template Club. She's unafraid of selling, launching, and is a powerhouse organic marketer.  She's the creator of my favorite Instagram templates that are designed to boost engagement with the latest trends in mind.  Revenue growth starts with selling -- whether it's a service, product, or donations, creating more campaigns, and actively embracing your salesy-side is the key to unlocking $$. 

"Unpopular opinion: Quantity over quality! People need lots of touches with your offer."

• You're doing your audience a disservice by not being salesy. You can learn how to do it and be confident about it. 
• Why you should quit the 80/20 rule and "soft selling" if you want to grow your business or nonprofit
• How email and social media work together -- and which one is more effective for conversions (sales, donations, etc.)
• How to set engagement and growth benchmarks on Instagram

"Just a photo doesn't work anymore on Instagram. People are scrolling and scrolling and that's not going to stop them." 

 Manu Muraro, Social Media Expert and Founder of Your Social Team

After a 15-year career in creative at Cartoon Network, Manu has founded Your Social Team and Your Template Club to provide Instagram training and content templates to help women grow engagement and sell with confidence on social media. Manu is obsessed with boxer dogs, can always find a parking spot, and does not fear mercury in retrograde.

Follow Your Social Team on Instagram

Learn about the Smarter Social Club 

>>> FREEBIE: Content Strategy x Growth Strategy Class + Workbook

>>> FREEBIE: 5 Free Reels Templates

It's not too early to start developing a strategy for the end of 2026! Snag Bloomerang's 12 Year-End Fundraising Checklists here. 

Got a fundraising question you want Christina to answer?

Send the campaign problem, donor situation, email question, board issue, or fundraising advice you want a straight answer on. Christina is answering listener questions on upcoming episodes of The Purpose & Profit Club® Podcast.

Submit yours at splendidatl.com/ask

Resources:

• Easy Emails For Impact™: The $5K+ Fundraising Campaign System
• Purpose & Profit Club® Fundraising + Marketing Accelerator   
• The SPRINT Method™: Your shortcut to 10K fundraisers 
• Instagram, LinkedIn, website , weekly newsletter  
• [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
  
  May contain affiliate links

My favorite lessons from the recent cohort of Outreach Genius. If you struggle with lead gen or taking any daring action, this episode is for you.

Any type of business growth pushes you outside of your comfort zone and face rejection...  and that fear of rejection can keep you stuck! Growing a business can be scary. The fear of rejection can hold you back and keep you from reaching your goals.   

Today, learn how to channel Main Character Energy to activate courage and confidence before you have to take daring action. 

Borrow some favorite go-to Main Characters to lean on before your next discovery meeting, pitch, speaking engagement, or anything lead gen that has your confidence feeling wobbly. 

It's not too early to start developing a strategy for the end of 2026! Snag Bloomerang's 12 Year-End Fundraising Checklists here. 

Resources:

• Easy Emails For Impact™: The $5K+ Fundraising Campaign System
• Purpose & Profit Club® Fundraising + Marketing Accelerator   
• The SPRINT Method™: Your shortcut to 10K fundraisers 
• Instagram, LinkedIn, website , weekly newsletter  
• [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
  
  May contain affiliate links

Oxford Comma Collective knows how to build a scroll-stopping and dialed-in voice and aesthetic that has been a favorite of mine on Instagram for years. La Jefa of Oxford Comma Co., Yessy Downs shares:

• What's the difference between Brand Voice vs Tone vs Brand Messaging
• How to stop mirroring everyone else's content and messaging, and find your own voice online 
• Why you should create a Brand Voice ASAP and how much easier it is to write copy, emails, or any messaging when your voice is dialed-in 
• The power of community and how to build an online community even if you're an introvert 
• The need to end the silos of solopreneurs and other changemakers 
• How to reach a younger audience for your nonprofit or social impact business -- and the importance to understanding your audience 
• Handling criticism and dealing with perfectionism

About Yessy Downs & Oxford Comma Co

Yessy Downs is the creative director of the Oxford Comma Collective–a Latinx-owned copywriting studio that is reshaping and decolonizing the way brands communicate and show up in the world. With a personal client roster that includes Uber, Dunkin’, Burger King and Samsung, Yessy’s passion is to uplift marginalized communities and inspire them to build authentic, for-the-culture brands.

https://www.oxfordcomma.co/

It's not too early to start developing a strategy for the end of 2026! Snag Bloomerang's 12 Year-End Fundraising Checklists here. 

Got a fundraising question you want Christina to answer?

Send the campaign problem, donor situation, email question, board issue, or fundraising advice you want a straight answer on. Christina is answering listener questions on upcoming episodes of The Purpose & Profit Club® Podcast.

Submit yours at splendidatl.com/ask

Resources:

• Easy Emails For Impact™: The $5K+ Fundraising Campaign System
• Purpose & Profit Club® Fundraising + Marketing Accelerator   
• The SPRINT Method™: Your shortcut to 10K fundraisers 
• Instagram, LinkedIn, website , weekly newsletter  
• [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
  
  May contain affiliate links

Email marketing isn't new,  but treating your email marketing strategy like you did a decade ago (or even a year ago) is a mistake!

Email, not social media, is where the conversions (sales, donations) happen! In this episode, you'll hear how to embrace the foundational elements of email marketing -- the basics -- but without sounding basic. The importance of your email list is stronger than ever, but preferences, tastes, and formatting has changed. More on how to stand out in today's episode!

It's not too early to start developing a strategy for the end of 2026! Snag Bloomerang's 12 Year-End Fundraising Checklists here. 

Resources:

• Easy Emails For Impact™: The $5K+ Fundraising Campaign System
• Purpose & Profit Club® Fundraising + Marketing Accelerator   
• The SPRINT Method™: Your shortcut to 10K fundraisers 
• Instagram, LinkedIn, website , weekly newsletter  
• [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
  
  May contain affiliate links

Understanding and building trust with your audience doesn't have to be complicated! If you've ever wondered how to get more donors, a new subset of donors, or discover what's motivating your current supporter base to take action, listen in! We'll cover:

• How listening can help you understand and cultivate new donors 
• Lurkers -- people are following or subscribing to your comms, but haven't taken an action yet -- and how to motivate lurkers to take action! 
• When to use interviews versus surveys -- and the better questions to ask 
• Experience mapping & cultivation
• How many times to send a survey and ways to boost engagement 

Everyone is vying for attention, if you're going to do the same thing over and over again - it's not going to get much attention.

Connect with Emily

• Linkedin 
• Website
• Free biases download here

About Emily Taylor

Emily Taylor, the Principal of teenyBIG, is passionate about helping nonprofits find better ways to engage the people who matter to them. She guides teams in stepping outside of their day-to-day work to meet stakeholders where they are, building stronger relationships and providing better outcomes.

Emily’s work uses the process of strategic listening, a human-centered approach that re-evaluates the experience of a product or service through its end user. Using qualitative research and evaluation methods, she can help nonprofits better understand a donor segment before engaging with them or learn about the strengths and opportunities of their organization through the eyes of its community.

It's not too early to start developing a strategy for the end of 2026! Snag Bloomerang's 12 Year-End Fundraising Checklists here. 

Got a fundraising question you want Christina to answer?

Send the campaign problem, donor situation, email question, board issue, or fundraising advice you want a straight answer on. Christina is answering listener questions on upcoming episodes of The Purpose & Profit Club® Podcast.

Submit yours at splendidatl.com/ask

Resources:

• Easy Emails For Impact™: The $5K+ Fundraising Campaign System
• Purpose & Profit Club® Fundraising + Marketing Accelerator   
• The SPRINT Method™: Your shortcut to 10K fundraisers 
• Instagram, LinkedIn, website , weekly newsletter  
• [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
  
  May contain affiliate links

Inspired by a recent interview with NBA Player, Giannis Antetokounmpo, where a reporter asked him if he view the "season as a failure."

Let's talk about the magic of being an underdog and how failure can actually be your secret weapon to enjoy the journey not just the destination. 

Failing can teach you valuable lessons and give you the experience you need to crush it next time. It's like lifting weights - every time you fail, you're building up your resilience and mental muscles.

Don't be afraid to embrace your inner underdog.  It's not binary. Don't stack up one single loss against the entire season.

Don't ride the highs to high or the lows to low. 

The willingness to get in the game -- even with the losses and the wins -- will push you to grow into the person and organization you deeply want. Get in the arena! 

It's not too early to start developing a strategy for the end of 2026! Snag Bloomerang's 12 Year-End Fundraising Checklists here. 

Resources:

• Easy Emails For Impact™: The $5K+ Fundraising Campaign System
• Purpose & Profit Club® Fundraising + Marketing Accelerator   
• The SPRINT Method™: Your shortcut to 10K fundraisers 
• Instagram, LinkedIn, website , weekly newsletter  
• [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
  
  May contain affiliate links

Prospecting is essential for lead generation, but it can be anxiety-inducing for so many nonprofits and social entrepreneurs. In this episode, you'll hear the ultimate metaphor about how so many organizations view their prospect list as a single tree with limited fruit... instead of expanding your prospect list and reaching out to more people in your network.

You'll hear the depth of how to look beyond your current best donors and customers and where other warm leads are hiding out (it's easier to find them than you think)!

If you're a solopreneur looking for new clients, an ambitious nonprofit, or work in fundraising this is a must-listen episode.

>>> Steal my prospect list for free: https://www.splendidcourses.com/prospect

It's not too early to start developing a strategy for the end of 2026! Snag Bloomerang's 12 Year-End Fundraising Checklists here. 

Resources:

• Easy Emails For Impact™: The $5K+ Fundraising Campaign System
• Purpose & Profit Club® Fundraising + Marketing Accelerator   
• The SPRINT Method™: Your shortcut to 10K fundraisers 
• Instagram, LinkedIn, website , weekly newsletter  
• [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
  
  May contain affiliate links